When it comes to social media, Twitter is one network that a lot of people just don’t get. If you’re not getting the type of reaction you hope for on Twitter, there is a good chance you need to change your approach. For example, did you know that you can nearly double your engagement rate on Twitter by including an image with your Tweet?
Let’s look at some other ways to increase engagement on Twitter:
Use Hashtags: When you use Hashtags with your posts like keywords, it makes it easier for people to find the posts you are making. It also increases engagement because the people who see your tweets will already be interested in those topics that they chose to follow/search the hashtags for.
Don’t Overdo Your Hashtags: While hashtags are useful, research has also shown that you can overdo it. 2-3 hashtags per tweet is sufficient. Research has actually shown that tweets with one or two hashtags have a higher engagement rate than those with three or more hashtags. So pick your best one or two and go with that. Posts with tons of hashtags are seen as spammy and get little to no engagement.
Retweet Others: Retweeting others is a great way to increase engagement. It also shows that you are actually using your Twitter account and not just automating everything. When you see a post that you think your readers will like, go ahead and retweet it from your account. The users you retweet will also see this and are more likely to return the favor. You can retweet people you are not following as long as they have public feeds.
Tweet on the Weekend: Research has also shown that Twitter has higher engagement rates on the weekend but few businesses tweet on Saturday and Sunday. If you get in there and start tweeting on the weekends, there’s a good chance you’re going to see this increase in engagement as well.
Keep it Short and Sweet: Finally, don’t go for long tweets. Short and sweet is the best approach and it means more people will retweet or reply. Remember they are scanning down their feed quickly and shorter posts that are to the point are much more likely to be read.
You can buy Twitter followers but keep in mind that this will not increase your engagement. There is no guarantee that these followers will actually be interested in what you tweet about or want to engage with your posts.