With times changing, you have to change the way you are running your business. There are things you can do to increase the profile of your business. Today you need brand visibility, you need to be in control of your clientele, and they need to be locked in to your business.
The truth of the matter is that competition has really become aggressive and you need to ensure that you either beat them at their game or become better than they are. You have to become better than the competition and you therefore need to embrace the new techniques of marketing while paying homage to technology. They include:
Social media
The social media has transformed the world and making it a small village. Many people and a wider marketing use these social sites for reaching out to the world. This means that if you need to increase your presence in a market, you will need to embrace these sites. Many of them work in the same way, you create a page, and you get to have your clients follow you. On these pages, you get to know the views of your clients, you get to inform them about the new stock you have and other marketing and customer care functions.
Another way of making your presence felt in the social media is by registering your company or business on a page that is mainly an advertising page, here you send photos or a catalogue of what you have as stock and people get to make orders or become your clientele.
Email marketing
This is a new way of marketing yourself to already existing clientele or new clientele; here you send emails to them in bulk to market your company produce and other services. With this in mind, you get to send them emails to tell them what you are doing and or what you want to do for them. In some instances, you can also use this channel as a way of customer service wishing the happy birthday and other good will messages.
You want them feel at home and you want them to feel like part of your business. This way you get to lock them in and they become part of you, you get to make your company successful by taking care of the clients you have. This is the new form of marketing, cross selling and ensuring that your clients have more than one product from you, if you are in the services industry or they always buy from you if you are in the commodities industry.
Brand growth via videos
When you are growing your business, this is something you want to focus on your product or company in general needs to be presented as a brand rather than a company. Here is why; the concept of a company is old, and in the new market, you want a brand that speaks to all types of clients. A brand on the other hand reaches out to all divides.
A brand will be visible through color, association, and brand ambassadors. These three will make your presence felt, assuming you are a small coming up, association with a stronger brand will make you visible, and it will be cheap for you. A stronger brand will market you just by an association with people relating your company to success and the bigger company.
A good way of doing this is through videos which are easily accessible to the public. I don’t have to name them all but I think you should have watched at least quite a few viral videos online posted by businesses in these last 2 years. Such videos build your brand growth easily because the media is favored by the hordes of tech-savvy individuals in this 21st Century.
Show your corporate social responsibility online
This is your part to give back to your clients by doing something for them. Most companies have ideas about visiting the homeless and the less privileged in the society. As a further example, successful business models have shown that offering experience to graduates or students to learn the ropes in their studies or in your kind of business receives a lot of response. This means that you can employ graduates in a community and make it a trend every year. This will increase your popularity in every city where your business is based, and that is the whole idea of marketing.
And riding on the idea that the Internet is so easily accessible these days, make sure you showcase your sense of corporate social responsibility online such that more people can affiliate this notion with your brand. This means that when you decide to hold a charity fair, make sure you recruit the public through the Internet too. If you have a program that uses interns, make sure to broadcast your program online too. This is one of the best practices to get the word out about your brand too.
In conclusion
Marketing is the backbone of your business; you will need to reach out to the society and other forms of business. It opens up opportunities and assures you of business continuity. Simply put, the key to making money is letting people know that you are in business first. And what better way to do it in this decade with technology, right?
Hi, thanks for this helpful blog posts. I’m just starting out and this are some great tips for newbies like me.
nice post you are brillent
Very interesting ideas and practically applicable stuff.
The style is fascinating and easy to understand for dummies like myself. I run a small timber workshop. Social media might be the easier option
Thanks for sharing and keep writing
Very fascinating article. Great inspirational and elightful , keep up with the good work of blogging such articles. I would love to have a blog that is 100% ad free, but then it will will decrease visibility.
Very helpful article on brand growing valuable techniques .Very informative .
Thanks for sharing 🙂
i m glade to see your post.
Great Job You mentioned each and every thing which Digital Marketing includes. Nice blog, Keep On sharing this type of blog
I liked too much you article. Thanks
very interesting information
This was an interesting and thought-provoking article regarding new age marketing. What you have discussed are great avenues to explore and pursue. Thanks for this post!
As a digital marketer it is very important to keep up with the latest technologies on a daily basis
Each and every business should try and leverage the power of the internet in today’s age. Thank you so much for this informative article.
Hi Deborah, Thanks for sharing!
You are very welcome, and thank you, Wilson.
Very good Practies you are sharing
thanks for sharing
i like this post
Thanks for sharing very helpful article about marketing techniques.
You are welcome, Jack, and thank you! -Deborah
Hi,
I just read your article it was a good time. I am looking forward for more information like this. Thanks for this awesome info.
You are very welcome, Christy. I am glad you found it helpful! -Deborah
I read your post and its pretty awesome. keep up the good work
Thank you for the kind words, Alex.
Nice post
Thanks for sharing this!
Absolutely 🙂
Awesome post! I believe video marketing is the most effective way. Email marketing comes second
Oh, I agree with you, Danny. That is why video is at the top of my game! And email marketing has always been a page-turner (no pun intended) -Deborah 🙂
great article would surely recommend it to others thank you so much for sharing
Thank you for your kind words, Harris! -Deborah
I really like it when folks come together and share ideas. Your blog provided us valuable information on social media marketing tips. Thank you for sharing such useful and informative article. Great website, stick with it!
Thank YOU, Pawan. Yes, I like it when folks come together to share ideas as well! -Deborah
Email marketing and video sharing are the two new marketing strategies of modern times. These are really helpful for me. Thanks for sharing.
Yes, those two ARE very popular, aren’t they, Michelle. Thank you for sharing 🙂 -Deborah
I love this blog. It has lot of good content and i have bookmarked it in my chrome bar. thanks
You are so kind, Sarkari. Thank you! -Deborah
Social media marketing is useful to generate new traffic as well as new customers. At the same time, email marketing helps you retain the customers and ensure the regular traffic to the contents. So both have their own importance. It’s up to us to use these tools efficiently.
Thanks for sharing such valuable information.
Elena, thank you for your support!
Thank you for Sharing ……
Sure thing 😉 -Deborah
We are living in a social media driven world. Marketing will be a hectic task if social media and Email marketing are not involved.
Thanks for sharing
Oh, it is definitely hectic and seems to get even more hectic, eh, Anyaogu? -Deborah
i like this article, Thanks for sharing this information ^_^
I’m glad you like it, Resa. Thank you. -Deborah
Social media marketing is a powerful way to businesses of all sizes to reach prospects and customers.
Thank you so much for sharing this nice post.
Yes, Social Media Marketing is a useful method for businesses of all sizes. So true, Khushbu. -Deborah
Really helpful article keep on updating and keep on sharing new articles……
Thank you, Satish. We will try… LOL -Deborah
I think social media is a bit overrated as a web marketing strategy, but its role in building or engaging a community can’t be denied. Old-fashioned referral marketing (offline or online) still has power in building and expanding a brand
True, Bob. I personally still enjoy old-fashioned referral marketing, as well. I try to add an element of that into my social media marketing, for that good old-fashioned “feel”. -Deborah
Great blog post. kindly check my blog
Huzaifa, would love to do so if you could provide us with a web address instead of an IP address. Do you have a web address? It is just policy that we are not allowed to visit IP addresses. Thank you. I look forward to it! -Deborah
Nice one keep it up.
Sure will. Thank you. -Deborah
Nice Post Dear
Thank you so kindly! -Deborah
Very Helpful article. Thank you.
Thank you, Sienna. I appreciate it. -Deborah
Awesome Article Thanx For Sharing 🙂
I have just read your article and really it’s very useful and informative
Great! I am glad you find it useful and informative! -Deborah
Four of the best strategies we can do today. Value was given here. Thanks!
Really all points are great powerful and proven marketing tactics tips to enhance our business. Thanks for sharing the such a great points on the email marketing…
Sure thing. Our author did a great job! -Deborah
Thank you for sharing this. I never considered email marketing to be a powerhouse until i came across this blog. Thanks again, much appreciated.
Well, I hope that you find email marketing to be a powerhouse for you! -Deborah 🙂
Marketing has come way beyond the traditional one where each small technology pays you off. Among which social media has turned over the marketing.
Love this Post and the writers too.
Ahhh… You are so kind. Thank you for sharing that. -Deborah
Successful companies spend most their budget on marketing and research. This includes online marketing, offline marketing and even marketing inside the company. Most organizations failed to see the potential in direct marketing while others successfully thrive. Companies with big structures follow pumped up marketing while startups do social media
Good post. With the marketing space changing constantly, it seems like you have to work harder and harder just to try to keep up. This post summarized a lot of the new marketing techniques and it was quite helpful.
Unfortunately, it does seem so. But I have to believe there will be a sort of streamlining that will help it work better for each of us. -Deborah
Keep Posting!
I totally agree! For me the best practice is email marketing, though it requires some more effort but that has turned out to be the most effective strategy for me.
This is a great post, I like it a lot. It has taught me great lessons. Thanks a lot.
All these practices really works in marketing , thanks for telling the way of doing it .
Amazing article with a lot of helpful techniques keep up the good work thanks
I think the combination above is good marketing mix. Email marketing is still effective as during the old days and video marketing is definitely a must to be more engaging to your audience. I also think SEO is something that can be mentioned here. Generally, I fine the article informative and helpful.
Great tips! I would also include more social media such as Snapchat and building out a Flickr page.