Google is at it again. Last summer it was and this spring it is Penguin. The giant search engine is always trying to stay one step ahead of Internet marketers. Many Internet marketers were hit pretty hard with this latest Penguin update. Instead of going into detail about what the Penguin update exactly is, this article will explore 3 quick and easy ways that you can make the most of the latest update.
Anchor Text Diversification
Many webmasters received an "unnatural links" email as soon as the Penguin update hit. For most, they receive this e-mail because of one or two things: either they were engaging in blog networks or their link anchor text was all the same.
Before the Penguin update, many SEO types put a huge emphasis on anchor text. They said that if you could have exact match anchor text links you would be on your way to the top of Google. This caused a huge rush of individuals trying to get their exact anchor text to match with the keywords they were going for. Many over-optimized their anchor text. Since Google is mostly concerned with a natural link profile, having all of the same words as your link text sent red flags to the big G.
Now that websites are being punished for overly optimized anchor text link profiles, the weight is finally off of your shoulders, as a webmaster. There is no more need to over-optimize and bend over backwards to get that exact anchor texts match.
Run Away From Black Hat Tactics
If it seems too good to be true, it probably is. If Panda update didn't already confirm it for you, then hopefully the Penguin update did. Google is putting a lot of money and effort into making sure black hat tactics do not work.
One of the easiest things that you can do as a webmaster is to simply avoid these tactics. Honestly, black hat tactics are expensive. The list of automated link building software programs that use only black hat techniques is long and is an expensive one.
By simply avoiding these tactics you have already made your site better.
This is by far the quickest and easiest way to capitalize on the Penguin update. Penguin punished sites that were over optimized and thin on content. If you provide a 1/2 decent blog post, you are already way ahead of many of the sites that were penalized in the latest update.
You don't necessarily have to write the content yourself, if you have the budget you can always outsource this. The point is, you need unique content, and you need more of it. You can really kill two birds with one stone by implementing unique content into your website.
As you implement your own content into your website, you will automatically generate a more natural looking link profile. How will this happen? Easy. Social bookmarking, forum posting, and blog commenting.
If you are producing stuff that people actually want to read and engage with, they will build links for you. This is the web that Google is trying to create. This is why they put so much emphasis on unnatural link building as a black hat tactic.
By following these three quick and easy ways to make the most of the pain and update you can use Google's updates to catapult your site to the top.