This #SocialCafe event sponsored, in part, by our wonderful friends at:
What is PPC? Do you use PPC campaigns?
Some of us use PPC advertising, while some of us do not. Many of us are wondering if it works for our business model. It would seem that if we were guaranteed 1000% return on our investment, we would all be doing it, but then, how effective would the PPC advertising model remain if everyone used it? As Scherrie puts it, she doesn't use it. @SMContrators mentions some favorable responses to using PPC.
Analytics has proven to illustrate the "cleavage" point. @SMContractors references the video (above) where John Rampton talks about the level of analytics and detail in ad selection and presentation.
#socialcafe @jsrampton just watched the video, hilarious and SO true when it comes to cleavage = Pay Per Click.
According to John, he sets goals, in order to have measurable benchmarks in his PPC campaigns. That way, he can tell if he reaches it or not. While the conversion may not be an exact science, there are testable tactics that can determine a direction that will help give us a better ROI on our PPC costs.
@socialwebcafe Different based on client but typically on $, leads, or downloads. I use goals in analytics to track most things #SocialCafe
When asked what PPC works well for and what tools can be used, John answered pointing us in the direction of what social media platform, in his opinion, works best for what approach.
So it seems, that Paid-Per-Click advertising, to some extent, remains a bit trial and error, and as Tony Greene puts it, "paid discovery." However, thanks to John Rampton and his site, PPC.org, you don't have to start from scratch and go it alone, but, rather, learn from some of those who have gone before and start (or continue) your PPC journey from, hopefully, a knowledgable starting point.
This SocialWebCafe Twitter Event is about using PPC to maximize ROI for your blogging endeavor and business.
What is PPC? PPC stands for "Pay Per Click" and it is used in many advertising structures, including AdWords, Facebook Advertising, Twitter Advertising, and so much more. It has been around for awhile.
John Rampton is an expert in the area of PPC and he is the founder of PPC.org. John is joining us today, in the #SocialCafe chat, to answer your questions about PPC and to tell you about the wonderful services that are offered at his site, to help you maximize the return on your investment (ROI) and utilize PPC effectively as an advertising solution for your company or endeavor.
Twitter Event Questions
Q1: What is PPC? Do you use PPC campaigns?
Q2: How do you analyze PPC? What are the analytics?
Q3: How can you maximize the ROI on PPC?
Q4: Where can you learn more about PPC?
This #SocialCafe event sponsored, in part, by our wonderful friends at:
In Social Media Services enables users to tell their friends what they’re currently enjoying, by posting it to their Timeline via Open Graph. But everything has a purpose.
Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app. Edmond Fowler recently posted..No last blog posts to return.
I am familiar with SEO but not that much when it comes to PPC. What are the common bases in saying that PPC is better than SEO or these two similar? KeithRobinson recently posted..4 Free SEO Tools
Twitter: SocialWebCafe Well, they are both in the realm of the general category of “internet marketing,” but that phrase applies to so many other tactics and strategies, as well, including social media promotion. They are different, too. PPC may involve, for example, just the Facebook platform, in which case we are not really talking directly about SERP on Google, for example (although, one may see benefits there, as well). There are also opps to use PPC for Google placement, in which case, you would see paid search results for your brand on Google. One is technique-based, for SERP and the other is paid-based for SERP and other platforms, depending on what platform you are paying. It would be similar to having a fruit basket with apples and oranges. The techniques to grow the apples may differ from that which is needed to grow oranges, but they may both reside in the same basket in the center of a table. deborah recently posted..Establishing Your Brand and Social Image #SocialCafe #TBW 3/19 9pm EST
Daryl Casino January 11, 2013 1:21 am
In Social Media Services enables users to tell their friends what they’re currently enjoying, by posting it to their Timeline via Open Graph. But everything has a purpose.
deborah January 15, 2013 5:42 pm
Twitter: SocialWebCafe
Daryl, Would you say that you utilize social media sharing more so than PPC? Or, are they both a part of your strategy? -Deborah
deborah recently posted..Blogging Tips with Justin Germino, Dragon Blogger #SocialCafe 1/16 3p EST
marty January 11, 2013 10:36 am
Twitter: marthapreston4
I have been looking for a clear definition of PPC and its uses and benefits and this is the first time I found it thanks so much for this
marty recently posted..Comment Contest :Top 10 Commentators Giftcard Giveaway
deborah January 15, 2013 5:39 pm
Twitter: SocialWebCafe
Thanks, Marty.
deborah recently posted..Blogging Tips with Justin Germino, Dragon Blogger #SocialCafe 1/16 3p EST
Edmond Fowler January 12, 2013 11:55 am
Yahoo! is looking to tap into the growing mobile internet market and increase video advertising with the acquisition of a TV sharing app.
Edmond Fowler recently posted..No last blog posts to return.
deborah January 15, 2013 5:39 pm
Twitter: SocialWebCafe
Thanks for sharing about Yahoo. I remember when Yahoo was “it.”
deborah recently posted..Blogging Tips with Justin Germino, Dragon Blogger #SocialCafe 1/16 3p EST
KeithRobinson March 13, 2013 7:22 pm
I am familiar with SEO but not that much when it comes to PPC. What are the common bases in saying that PPC is better than SEO or these two similar?
KeithRobinson recently posted..4 Free SEO Tools
deborah March 18, 2013 8:38 pm
Twitter: SocialWebCafe
Well, they are both in the realm of the general category of “internet marketing,” but that phrase applies to so many other tactics and strategies, as well, including social media promotion. They are different, too. PPC may involve, for example, just the Facebook platform, in which case we are not really talking directly about SERP on Google, for example (although, one may see benefits there, as well). There are also opps to use PPC for Google placement, in which case, you would see paid search results for your brand on Google. One is technique-based, for SERP and the other is paid-based for SERP and other platforms, depending on what platform you are paying. It would be similar to having a fruit basket with apples and oranges. The techniques to grow the apples may differ from that which is needed to grow oranges, but they may both reside in the same basket in the center of a table.
deborah recently posted..Establishing Your Brand and Social Image #SocialCafe #TBW 3/19 9pm EST