By now your company has probably added a community manager to your company in order to maintain and monitor your social platforms and online review sites. And by now, you’ve realized what an asset this individual is to your program. Not only do they help spread the word about your company online and engage with your customers, but they also take the responsibility off your plate or the plates of your employees.
In fact, when you have a community manager on your team, it’s likely that you don’t even think about your company’s social presence. They do such a good job that you have nothing to do with it anymore.