Any band worth their salt knows the importance of marketing and PR. There are thousands of bands all around the country, all of whom are trying to get noticed and rise to the top of the pile. In this day and age, no band can afford to be without a top quality website, and they also need to be completely on top of their social media pages. Regular updates keep your band fresh in people’s minds, and if you don’t do it, then other bands will get more of their attention. People really love to know all about a band and sometimes 140 characters on Twitter is just not going to cut it. You need to get blogging – sooner rather than later. Blogging will help you rise to the top of the search engine rankings by making your page look more authentic to companies such as Google. Blogging is the best marketing strategy you can employ – but only if your blogs are interesting! Here’s how to keep them fresh.
Many people have a mini-meltdown the moment they realize their website has been penalized by Google. After putting so much of your time, effort and money into something, it’s very easy to feel as though the world is shattering beneath your feet. Penalties happen to the most careful, successful webmasters so try not to beat yourself up too much. This experience is one of many that is going to help your site reach even greater heights, although that fact may be difficult to see in this confusing time.
There are so many ecommerce enterprises these days, it can be difficult to stand out from the crowd. If your business has a big market presence already, it’s probably because of high quality products, a high standard of customer service and a lot of money spent on advertising. You won’t build up a successful business without great products and a strong customer-focussed ethos, but even with a small advertising budget, you can attract new clientele, build a better relationship with your existing customer base and improve your service through astute use of social media.
Some people mess up when they design a website because they end up with frustrated visitors. I’ve talked about a few things they need to watch out for if they want to keep their visitors happy.
When you design your website it’s important that you don’t rush into anything too quickly. You don’t want people to click away and never come back. If you want everyone to enjoy spending time on your site it’s really important that you don’t annoy them. You know how much patience an average visitor has these days and it’s easy to scare them away.
Social media is a brilliant, modern marketing tool for any business. It allows you to engage with your customers, monitor your reputation, generate sales, create new marketing strategies and keep up to date with the latest happenings from your industry.
However, many business owners are not familiar enough with social media to run it themselves. Therefore, they often think that the best person to be doing the job is a junior, because they are seen as the youngest and therefore the most ‘down with the kids’.
However, by placing one of your biggest marketing outlets in the hands of, what effectively is, an amateur – you could be making a huge mistake.
PR crises can cause serious harm to your brand image if you have not prepared to deal with them in advance. Planning for a crisis is essential in order to minimise damage and avoid irrevocably harming your brand image. The advent of social media has completely changed the PR landscape, and it is often put to use to help deal with public relations disasters. Here are some tips for using social media in a crisis.