PR crises can cause serious harm to your brand image if you have not prepared to deal with them in advance. Planning for a crisis is essential in order to minimise damage and avoid irrevocably harming your brand image. The advent of social media has completely changed the PR landscape, and it is often put to use to help deal with public relations disasters. Here are some tips for using social media in a crisis.
Being a successful businessman (or woman), is not a single skill. Rather, being a success in business is down to a number of different skills, each of which are crucial in helping you to steer your organization into the stratosphere. This applies to the SEO business of course as well, where it’s highly important to always have a contingency. It’s not good enough to just be good at writing articles and getting them published on other sites – you also need to be good at predicting what the next algorithm change is going to be and at imagining the worst case scenarios so that your business is future-proof and resilient. This is particularly important in SEO of course because of the rapid rate at which it changes. So if you want to make sure that your career in optimization is stable and that you aren’t at risk, read on to learn how to protect yourself.
If you run a small to medium business, the chances are that you have probably heard about how social media can really help to boost your brand and promote your company. But it is not just as simple as embedding a direct link to your business website onto your Facebook page. Sure, this may attract a few social media contacts that have time on their hands, but you really have to apply some science and logic behind the methods you use. The good news is that it isn’t that difficult to follow a successful formula and this article will point you in the right direction.
It can be difficult to engage with customers when you’re selling something that is so niche and specialist that the majority of people will skip over. Let’s face it; if you’re selling something like insurance or mining pipes it’s hard to make it sound glamorous! But it’s still vital that you connect with people and get all the benefits that social media has to offer.
Now, on to the article by Ian Shaw...
When we think of magnets, our imagination conjures up the image of recipes and kids painting on refrigerator doors. The furthest it goes is picking up nails and needles that are dropped on the home floor while working on some do-it-yourself home project. However, let the boundless imagination flow and you can come up with creative and fun magnet uses. Some of the rare and mind blowing ones are given below-
A pen in need is a pen indeed
Most of us find ourselves in situations wherein we need to note down something immediately, but a pen is nowhere in sight.
Smartphones and tablets are everywhere, and they’re increasing in number. Companies are focused more on mobility. People are mobile, and they access the internet from anywhere. They’re still a good target audience. Gone are the days where people need to go to a public library, internet café, their office, or their desktop, just to browse the internet. Now, they can use their Smartphones and tablets to access the web wherever they are. They can even use their gadgets to make purchases. That’s why it is important for you to know about how to sell to this audience. You need to build a mobile website. But, this mobile website needs to be able to promote affiliate product as effectively as full-sized website. How? Here are 5 tips you can use to successfully promote affiliate product on the mobile website.
When it comes to social media, Twitter is one network that a lot of people just don’t get. If you’re not getting the type of reaction you hope for on Twitter, there is a good chance you need to change your approach. For example, did you know that you can nearly double your engagement rate on Twitter by including an image with your Tweet?
Let’s look at some other ways to increase engagement on Twitter: