Marketing

Smartphones and tablets are everywhere, and they’re increasing in number. Companies are focused more on mobility. People are mobile, and they access the internet from anywhere. They’re still a good target audience. Gone are the days where people need to go to a public library, internet café, their office, or their desktop, just to browse the internet. Now, they can use their Smartphones and tablets to access the web wherever they are. They can even use their gadgets to make purchases. That’s why it is important for you to know about how to sell to this audience. You need to build a mobile website. But, this mobile website needs to be able to promote affiliate product as effectively as full-sized website. How? Here are 5 tips you can use to successfully promote affiliate product on the mobile website.

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#SocialCafe #TBW QR Code Twitter Chat

How many of us are using QR codes? Have you ever wondered about them, but haven’t taken the plunge to try them yet? Are you already using QR codes and you would love to share all your cool ideas?

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This SocialWebCafe Twitter Event is about Establishing Your Brand and Social Image.


SocialWebCafe Twitter Chat

Ever wonder about how to establish or re-establish your brand? What is branding, anyway, and what factors affect it?

Join us during this Twitter Chat as we discuss branding and how to establish your brand and that social image.

Twitter Event Questions

  • Q1:  What are some determining factors in establishing your brand?
  • Q2:  How are you reflecting your brand message in your social space?
  • Q3:  How do you you separate your brand image from your personal image?
  • Q4:  In what ways are you branding yourself online and offline?
This #SocialCafe event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship Management

Twitter Event Details

  • Date: 2013-03-19
  • Time: 9:00 pm EST EDT/EST
  • Hashtag: #SocialCafe #TBW

Time Conversion for Twitter Events Time Zone Difference Calculator

Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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Twitter For Musicians

Just a couple of decades ago becoming a well-known artist presented a multitude of hurdles that very few could overcome. A connected planet has opened the doors for aspiring artists to enter the scene with far more ease increasing the possibility of getting discovered and securing the contract of their dreams. If you have artistic aspirations you no longer have to patiently wait for an audition or pray that a talent scout will discover you as you play your very own musical creations with your old electric guitar at the local bar. You my friend are the owner of your destiny and the captain of your ship. With a little time, some imagination and a great deal of passion you can learn to master social media and become the king or queen of your very own kingdom of fans. Want to know how? Here are a few no-fail tips from social media professionals that have managed to launch a few unknowns into stardom.

All The Channels-All The Time

While some social media tools of dissemination are way better than others it is super important that you cover all your bases. Having a Twitter account without a website or a Facebook profile associated to it is a mistake that will kill you. If you are a musical artist you must go beyond websites and engage in Youtube and Vimeo. Delivering your essence is key to establishing a fan base.  If you are a visual artist consider means such as Pinterest to share your art. Aside from presence across the web you must have continuity and engagement. You need to be around ALL the time. Peaks and valleys of engagement can impact your fan-base growth more than you can ever imagine.

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What Is A Brand?

I always say, “Rome was not built in a day, and neither are brands.”  As a publicist, I often use the word “brand” daily when speaking to clients and prospective clients. You could say it’s a part of my jargon. But I know that many people wonder, “What exactly is a brand?”

A brand is defined as a product or service manufactured by a company, given a particular name. In today’s age I would say it is more than that. A brand is person such as an author, fashion stylist, the founder of a non-profit organization. It is also the perception that a consumer has about a particular product or service. For instance, when people think of Wal-Mart, the phrase “everyday low prices” automatically come to mind.

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There are so many different social media platforms and networks available. It would seem to be impossible to spend time in all of the networks possible. Which networks do you use? How often? Do you have find that automation helps keep time management balanced?

There may be some social networks that work better for certain companies or niches or genre. What platforms and networks work best for yours? Where have you had the most success? Today we will look at some social media stats (infographics) over the past year and see what looks to be the most helpful for our situation(s).

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