Establishing Your Brand and Social Image #SocialCafe #TBW (Summary)

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#SocialCafe #TBW Chat Topic: Establishing Your Brand and Social Image

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Establishing Your Brand and Social Image #SocialCafe #TBW

Topic: Establishing Your Brand and Social Image. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

Storified by Deborah Anderson of SocialWebCafe· Tue, Mar 19 2013 19:14:43

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Establishing Your Brand and Social Image #SocialCafe #TBW 3/19 9pm ESTThis SocialWebCafe Twitter Event is about Establishing Your Brand and Social Image. Ever wonder about how to establish or re-establish yo...
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--------------- The Chat: ---------------
Welcome to the #SocialCafe #TBW Chat at our weekly Tues 9pm EST slotDeborah
This #SocialCafe Chat hour we will chat branding and social image #chattingNow #TBWDeborah
@Kym_Nichole Hey hun! thanks for joining tonight. How's it going? #SocialCafe #TBWThe Blog Workshop
@alinterpretatio Hey there! thanks for joinin in #SocialCafe #TBWThe Blog Workshop
Today our topic is “Establishing Your Brand and Social Image” #SocialCafe #TBWDeborah
I'm here! #tbw #socialcafeLydia R
@DanteTrimble101 Hey Dante. Welcome ;) #SocialCafeDeborah
Want ur pics to show up here--> http://hashtag.ly/#SocialCafe Just tweet pic w/ hashtag #SocialCafeDeborah
Tonight's topic is “Establishing Your Brand and Social Image” #SocialCafe #TBWThe Blog Workshop
Tonight's topic is “Establishing Your Brand and Social Image” #SocialCafe #TBWThe Blog Workshop
Hi Lydia Welcome ;) RT @lydsrich: Im here! #tbw #SocialCafeDeborah
@lydsrich Hi Lydia! Glad to see you tonight, definitely some gems to share #SocialCafe #TBWThe Blog Workshop
@socialwebcafe Hello everybody! #SocialCafe #tbwscherrie d
Excellent! RT @thirtymommy: @socialwebcafe @tonygreene113 @VickensMoscova Tweet you in a few! #SocialCafe #TBW http://sw.bcafe.co/gridDeborah
Want your pics to show up for #TBW ? See http://hashtag.ly/#TBW Ur image could appear there! Just tweet pic with hashtag #TBW #SocialCafeDeborah
@TheBlogWorkshop Very excited to talk about this as I'm trying to build my brand/blog #socialcafe #tbwLydia R
@Kym_Nichole Yeah it's a good one! Glad you could make it #SocialCafe #TBWThe Blog Workshop
Q1 What are some determining factors in establishing your brand? #SocialCafe #TBWDeborah
Hi Scherrie :) RT @thirtymommy: @socialwebcafe Hello everybody! #SocialCafe #tbw #SocialCafeDeborah
#TBW twitter chat tonight #SocialCafeGracefully Refreshed
Q1: What are some determining factors in establishing your brand? #SocialCafe #TBWThe Blog Workshop
Q1: What are some determining factors in establishing your brand? #SocialCafe #TBWThe Blog Workshop
Q1: What are some determining factors in establishing your brand? #SocialCafe #TBWThe Blog Workshop
Q1: What are some determining factors in establishing your brand? #SocialCafe #TBWThe Blog Workshop
A1: genre, purpose, intended audience, knowledge have helped me determine #socialcafe #tbw@socialwebcafeLydia R
A1. First you need to recognize that you're ALREADY a brand! And then decide what you want your brand to stand for. #SocialCafe #TBWThe Blog Workshop
Excellent! RT @lydsrich: A1: genre, purpose, intended audience, knowledge have helped me determine #tbw #SocialCafeDeborah
Excellent! RT @lydsrich: A1: genre, purpose, intended audience, knowledge have helped me determine #tbw #SocialCafeDeborah
A1 1) defining what your brand represents 2) target audience 3) feel #SocialCafe #TBWDeborah
@socialwebcafe A1. Knowing your niche and target #SocialCafe #TBWscherrie d
@socialwebcafe A1. Knowing your niche and target #SocialCafe #TBWscherrie d
A1. Establish a brand message or mission statement! This will give you a guide for how you want to develop your brand #SocialCafe #TBWThe Blog Workshop
A1. Once you know your mission statement/brand message... it's easier to define your intended audience #SocialCafe #TBWThe Blog Workshop
@TheBlogWorkshop A1: 1. Purpose 2. Target Audience 3) Industry dvlpmt / growth 4) Thought Ldrshp status #TBW & #SocialCafe@.l.interpretations
@alinterpretatio Those are all GREAT in depth points! #SocialCafe #TBWThe Blog Workshop
Hello everyone! How is everyone doing? #socialcafeChristy
A1. Once you can define your brand, it also makes it easy to keep a consistent image and build an audience/community #SocialCafe #TBWThe Blog Workshop
@TheBlogWorkshop Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products. #socialcafeChristy
RT @thirtymommy: @socialwebcafe A1. Knowing your niche and target #SocialCafe #TBW #SocialCafeDeborah
People value consistency and want to know they can count on you for whatever has pulled them in #SocialCafe #TBWThe Blog Workshop
Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RTDeborah
Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RTDeborah
Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RTDeborah
@upliftingfam Hi Christy. Welcome! #SocialCafeDeborah
RT @upliftingfam "@TheBlogWorkshop Authenticity, Loyalty, Great Customer Service, Know my audience, and know my products." #socialcafe #TBWThe Blog Workshop
Definitely! RT @TheBlogWorkshop: People value consistency & want to know they can count on u for whatever has pulled them #TBW #SocialCafeDeborah
RT @socialwebcafe: Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RTDeborah Anderson
@TheBlogWorkshop Even mission statement has to be out of the ordinary. (It's getting too easy to sound like every1 else) #TBW & #SocialCafe@.l.interpretations
@socialwebcafe Thank you Deborah #socialcafeChristy
Need the #SocialCafe questions? Visit: http://sw.bcafe.co/4p #TBWDeborah
@TheBlogWorkshop @upliftingfam Yup, with #authenticity being key #TBW & #SocialCafe@.l.interpretations
@alinterpretatio Good point. Even sales letters.. everything starts to sound cookie cutter in some cases. #tbw #SocialCafeDeborah
@alinterpretatio Not necessarily out of the ordinary but it's definitely key to be authentic to yourself and your brand. #socialcafe #TBWThe Blog Workshop
People know when people are real or fake MT @alinterpretatio: @TheBlogWorkshop @upliftingfam Yup w/ #authenticity being key #TBW #SocialCafeDeborah
Q2 How are you reflecting your brand message in your social space? #SocialCafe #TBWDeborah
Q2 How are you reflecting your brand message in your social space? #SocialCafe #TBWDeborah
Q2: How are you reflecting your brand message in your social space? #SocialCafe #TBWThe Blog Workshop
Q2: How are you reflecting your brand message in your social space? #SocialCafe #TBWThe Blog Workshop
@socialwebcafe I can't wait! #SocialCafe #TBWscherrie d
A2 Use of logo, colors, images #SocialCafe #TBWDeborah
@socialwebcafe A2. By being consistent and talking about things I am passionate about and supporting products I love #SocialCafe #TBWscherrie d
@socialwebcafe @alinterpretatio @TheBlogWorkshop Yes, people are smart. I think authenticity and integrity go hand and hand. #socialcafeChristy
me too :) RT @thirtymommy: @socialwebcafe I cant wait! #TBW #SocialCafeDeborah
A2: My "brand" is busy, brilliant mom. I try to illustrate my genius in all respects: posts, pictures, etc. #socialcafe #tbw @socialwebcafeLydia R
A2. We make sure to keep all our profile pics, colors, themes similar and consistent on all social networks #SocialCafe #TBWDa Vinci
@TheBlogWorkshop Provide my followers with relevant content and engagement. Being social is very important to me and I take the #socialcafeChristy
When thinking about your brand/branding, understand that people respond to different colors, fonts and designs differently #SocialCafe #TBWThe Blog Workshop
MT @thirtymommy: A2. By being consistent and talking about things I am passionate about and supporting products I love #TBW #SocialCafeDeborah
@TheBlogWorkshop time and just chat and talk with my followers. I do my best to answer ?'s and help them.Lets them know i care. #socialcafeChristy
A2. Keep the same voice or style consistent on all your platforms too #SocialCafe #TBWThe Blog Workshop
@YourLifeAfter25 I do this as well. I want people to be able to recognize me on any social media platform. #socialcafeChristy
Quotable! MT @upliftingfam: Yes, people are smart. I think authenticity and integrity go hand and hand. #TBW #SocialCafeDeborah
Quotable! MT @upliftingfam: Yes, people are smart. I think authenticity and integrity go hand and hand. #TBW #SocialCafeDeborah
@lydsrich @socialwebcafe Excellent! It should be done in all forms of media that you use. #SocialCafe #TBWThe Blog Workshop
Thank @commun_it helping us create #Twitter relationships http://commun.it please RT #SocialCafe #TBWDeborah
A2. Although we usually consider our online spaces, think about how you put your brand out there Offline also #SocialCafe #TBWThe Blog Workshop
@lydsrich I like how you define your brand and incorporate it into what you do. Excellent! #TBW #SocialCafeDeborah
A2.Business cards, flyers, tees, decals should remain consistent in color, font, etc. CONSISTENCY is the word of the hour! #SocialCafe #TBWThe Blog Workshop
@socialwebcafe Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) #tbw #socialcafeLydia R
@TheBlogWorkshop Xactly.Cookie-cutter Mssn Stmts irritate a lot VCs/investors. VC friend calls it Ms America pt of biz plan #TBW #SocialCafe@.l.interpretations
Memorable ;) RT @lydsrich: @socialwebcafe Mostly tongue-in-cheek, but thank you! Even my Twitter pic is sarcastic. :) #tbw #SocialCafeDeborah
@TheBlogWorkshop That is great advice. I have finally ordered business cards and struggled with the info to go on them #socialcafeMindysFitnessJourney
A2. effectively on the spaces where your audience has a lot of concentration. It also allows you not to feel overwhelmed. #SocialCafe #TBWThe Blog Workshop
A2. Keep ALL your social urls the same! It's a major faux pas I see a lot. #SocialCafe #TBWThe Blog Workshop
@upliftingfam @YourLifeAfter25 Me too Christy... I love when people say they found me other places bc of my name #socialcafeMindysFitnessJourney
@mindyartze Hi Mindy :) #TBW #SocialCafeDeborah
Just joining us? Review the #SocialCafe chat questions @ http://sw.bcafe.co/4p #TBWDeborah
@socialwebcafe Hey Deborah! This is a great focus tonight!!! I love it! #socialcafeMindysFitnessJourney
RT @TheBlogWorkshop: We're chatting NOW! Join us! "Establishing Your Brand & Social Image" use #TBW & #SocialCafe http://pic.twitter.com/KGNgd1TiPDMindysFitnessJourney
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWDeborah
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWDeborah
@mindyartze Thanks for joining us Mindy! Glad we can help :) #SocialCafe #TBWThe Blog Workshop
:) RT @mindyartze: @socialwebcafe Hey Deborah! This is a great focus tonight!!! I love it! #SocialCafeDeborah
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWThe Blog Workshop
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWThe Blog Workshop
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWThe Blog Workshop
Q3 How do you you separate your brand image from your personal image? #SocialCafe #TBWThe Blog Workshop
@socialwebcafe My brand image IS my personal image... it's my life... I don't think I can separate the two... #socialcafe #TBWMindysFitnessJourney
@socialwebcafe I haven't really separated my business accounts from my personal, I have a family related blog. #socialcafeChristy
A3. I know a lot of people struggle with whether to mix their business and social profiles. There's definitely a thin line #SocialCafe #TBWThe Blog Workshop
A3: Yeah, I don't, really. I am me all around. #tbw #socialcafe @TheBlogWorkshopLydia R
@TheBlogWorkshop Tell me more... where should the line be drawn... obviously with privacy and kids #socialcafeMindysFitnessJourney
@TheBlogWorkshop A2: Emphasizing niche : #article or quick #blog, if I'm not RT/sharing relative newsy info #TBW #SocialCafe@.l.interpretations
@mindyartze Glad you posted that. I was just thinking that. There are cases where the brand is the person and vice versa. #SocialCafeDeborah
A3. I think it really depends on the brand and how closely associated with your personal life it is #SocialCafe #TBWThe Blog Workshop
A3. You have to consider that IF you keep the 2 intertwined Brands may view your personal rants, information, etc #SocialCafe #TBWThe Blog Workshop
A3 Define what a personal profile is vs. brand profile; sometimes crossover #SocialCafe #TBWDeborah
A3 Define what a personal profile is vs. brand profile; sometimes crossover #SocialCafe #TBWDeborah
@TheBlogWorkshop I don't blog a lot about going out to dinner w friends or going to a concert...I keep it fitness/health related #socialcafeMindysFitnessJourney
@mindyartze @TheBlogWorkshop I post photos of my kids on my blog, but haven't posted their names. #socialcafeChristy
A3. In addition with the growth of your brand, there is also the privacy and safety concern. #SocialCafe #TBWThe Blog Workshop
@upliftingfam @TheBlogWorkshop I think the bottom line is if the want to find us, they will #socialcafeMindysFitnessJourney
@upliftingfam @TheBlogWorkshop My son is on my blog and in my blogs... He's part of my fitness journey #socialcafeMindysFitnessJourney
A3. So many social networks and platforms have personal pages & brand/fan pages available. Take advantage of your options #SocialCafe #TBWThe Blog Workshop
@TheBlogWorkshop This is something worth thinking about #tbw #socialcafeLydia R
@mindyartze @TheBlogWorkshop Yes, that is true. I try to keep their privacy in mind when i do blog about them. #socialcafeChristy
RT @upliftingfam: @socialwebcafe I havent really separated my business accounts from my personal, I have a family related blog. #SocialCafeDeborah
@TheBlogWorkshop I agree with you on the privacy and safety... not sure how to change that though #socialcafeMindysFitnessJourney
@mindyartze @upliftingfam counter-productive #SocialCafe #TBWThe Blog Workshop
@TheBlogWorkshop @upliftingfam so what do I do? #socialcafeMindysFitnessJourney
With a personal profile you can take advantage of the privacy settings, with your brand page this option isn't there #SocialCafe #TBWThe Blog Workshop
@upliftingfam @TheBlogWorkshop Me too! I try to keep things private about him for sure. Google is scary though. #socialcafeMindysFitnessJourney
However, personal profiles also have audience/growth limitations. These are all factors to consider. #SocialCafe #TBWThe Blog Workshop
I think if u r comfortable w/ having both be both, then go with it. Many times we r our own brand @mindyartze @upliftingfam #tbw #SocialCafeDeborah
Be sure to get your ticket to @theblogworkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah
Be sure to get your ticket to @theblogworkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah
Be sure to get your ticket to @theblogworkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah
Be sure to get your ticket to @theblogworkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah
Agree for now RT @socialwebcafe: I think if u r comfortable w/ having both be both, then go w it. Many times we r our own brand #SocialCafeMindysFitnessJourney
A3. Privacy is definitely a major concern. We had a reader look through my fan page and friend my little sister #SocialCafe #TBWDa Vinci
RT @socialwebcafe: Be sure to get your ticket to @TheBlogWorkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah Anderson
RT @socialwebcafe: Be sure to get your ticket to @TheBlogWorkshop --> http://sw.bcafe.co/tbw #SocialCafe #TBWDeborah Anderson
The key is to understand what those limitations are, along with the pros and cons and make an informed decision #tbw #SocialCafeDeborah
A3. They thought she was me, because we look alike #SocialCafe #TBWDa Vinci
@YourLifeAfter25 Oh scary!!! #socialcafeMindysFitnessJourney
@socialwebcafe A3. Separate accounts #SocialCafe #TBWscherrie d
Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBWDeborah
@socialwebcafe @mindyartze @upliftingfam Agreed, it's a personal preference. But just make sure you consider the pros/cons #SocialCafe #TBWThe Blog Workshop
Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBWThe Blog Workshop
Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBWThe Blog Workshop
Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBWThe Blog Workshop
@YourLifeAfter25 I have a fan page for facebook and my kids aren't on the other social networks. #socialcafeChristy
plan in action :) MT @upliftingfam: @YourLifeAfter25 I hv a fan page for facebook and my kids arent on the other social ntwrks #SocialCafeDeborah
A4. Online; social networks, blogging, groups, chats, forums, etc #SocialCafe #TBWThe Blog Workshop
A4 Consistent logo on printed and online materials #SocialCafe #TBWDeborah
A4. Offline: Business cards, flyers, tees, hats, car decals, meetups, social gatherings, etc #SocialCafe #TBWThe Blog Workshop
A4: Offline - bus cards and iPhone case (and word of mouth) @TheBlogWorkshop #tbw #socialcafeLydia R
A4: Offline - bus cards and iPhone case (and word of mouth) @TheBlogWorkshop #tbw #socialcafeLydia R
A4: I have FB, twitter, tumblr, pinterest, IG, yelp, and I'm trying now to network with local businesses #socialcafeMindysFitnessJourney
It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBWThe Blog Workshop
It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBWThe Blog Workshop
It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBWThe Blog Workshop
It's always a good idea to brainstorm for online and offline branding options. #SocialCafe #TBWThe Blog Workshop
Love it, iphone case! RT @lydsrich: A4: Offline - bus cards and iPhone case (and word of mouth) @TheBlogWorkshop #tbw #SocialCafeDeborah
A4. When you go grocery shopping or errands you could be representing your brand with a tee or a decal on your car #SocialCafe #TBWThe Blog Workshop
@lydsrich @TheBlogWorkshop iphone case??? #socialcafeMindysFitnessJourney
@lydsrich Word of mouth is still one of the best! Get em talking, lol #SocialCafe #TBWThe Blog Workshop
@lydsrich Word of mouth is still one of the best! Get em talking, lol #SocialCafe #TBWThe Blog Workshop
@socialwebcafe A4. Using my logo everywhere #SocialCafe #TBWscherrie d
@socialwebcafe A4. Using my logo everywhere #SocialCafe #TBWscherrie d
Great idea! RT @TheBlogWorkshop: A4. When you go on errands you could be representing your brand with a tee #SocialCafe #TBWMindysFitnessJourney
Hey gang, sorry I'm late. #socialcafeBelinda Y. Hughes
@socialwebcafe @mindyartze wait, they're not the same? #SocialCafe #TBWDutch
RT @DanteTrimble101: RT @TheBlogWorkshop: Q4 In what ways are you branding yourself online and offline? #SocialCafe #TBW #socialcafeBelinda Y. Hughes
A4. However, you brand make sure that you use call to actions and easy ways for people to access your site/info #SocialCafe #TBWThe Blog Workshop
@RangerDutch @socialwebcafe mine are the same... #socialcafeMindysFitnessJourney
@TheBlogWorkshop A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events #TBW #SocialCafe@.l.interpretations
Yes! That's why I hired @LilianaStudios to paint mine She is awesome! ;) RT @thirtymommy: A4. Using my logo everywhere #TBW #SocialCafeDeborah
However, you brand make sure that you use call to actions and easy ways for people to access your site/info #SocialCafe #TBW #socialcafeBelinda Y. Hughes
RT @alinterpretatio1m A4: Mtups / forums, online media outlets, Schtickers (laptop branding), chasing & covering events #SocialCafe #TBWThe Blog Workshop
@alinterpretatio @TheBlogWorkshop interesting... I haven't heard of doing that... great ideas #socialcafeMindysFitnessJourney
A3 @TheBlogWorkshop #socialcafe At this point they are so intertwined that I just end up having to force myself to take "me" daysPeaceLoveAndLowCarb
Hi Belinda! No worries. Glad you could make it ;) RT @FleurdeB: Hey gang, sorry Im late. #tbw #SocialCafeDeborah
A4. Don't be afraid to network with other people who do things similar to you, work together and co-brand events #SocialCafe #TBWThe Blog Workshop
@PeaceLoveLoCarb @TheBlogWorkshop exactly girl.. we need more me days don't we #socialcafeMindysFitnessJourney
A4 Twitter, Blog, Pinterest, Instagram, tees and tanks, a cookbook a website and soon stickers and cards@TheBlogWorkshop #socialcafePeaceLoveAndLowCarb
A4 Consistent username on almost all SM accts. My biz is mainly online, so no offline mktg. No logo at the moment: book cover. #socialcafeBelinda Y. Hughes
Definitely. Those call-to-actions are easy to forget sometimes MT @FleurdeB: use call to actions and easy ways.. #TBW #SocialCafeDeborah
@TheSchtickers is awesome. Slap your logo on laptop stickers, stickers for phone cases, etc, you name it. #TBW #SocialCafe@.l.interpretations
@TheBlogWorkshop It's always good to check out your competitors. #socialcafeChristy
@TheBlogWorkshop Networking with #mompowerteam #fitfluential #polarusa have been life-changing for my blog and me. So important #socialcafeMindysFitnessJourney
:) RT @mindyartze: @PeaceLoveLoCarb @TheBlogWorkshop exactly girl.. we need more me days dont we #SocialCafeDeborah
Ah! MT @alinterpretatio: @TheSchtickers is awesome. Slap ur logo on laptop, stickers for phone cases, etc, you name it #TBW #SocialCafeDeborah
RT @upliftingfam: @TheBlogWorkshop Its always good to check out your competitors. #SocialCafeDeborah
@TheBlogWorkshop A4: Oh, snap, almost forgot: QR codes & tags #TBW #SocialCafe@.l.interpretations
A comedian friend uses QR codes to sell tickets to her live shows. #socialcafeBelinda Y. Hughes
Aerosmith is a great example of logo branding everywhere. #socialcafeBelinda Y. Hughes
Cool. RT @FleurdeB: A comedian friend uses QR codes to sell tickets to her live shows. #tbw #SocialCafeDeborah
@TheBlogWorkshop @PeaceLoveLoCarb yes & my work & my blog are 2 different things. I do have a real job & then I have my fun one #socialcafeMindysFitnessJourney
@socialwebcafe @lilianastudios I love it! Might have to get my own painting done! #SocialCafe #TBWscherrie d
@PeaceLoveLoCarb @TheBlogWorkshop @skoraRunning I am #sweatpink #girlsgonesporty too :) xxoo that is why you are my sis! #socialcafeMindysFitnessJourney
@alinterpretatio @TheSchtickers thanks for that tip! Checking them out! #tbw #socialcafeLydia R
@TheBlogWorkshop I have been some great new friend through networking that I will be meeting in real life this year #socialcafe #tbwPeaceLoveAndLowCarb
My current web marketing clients are an art gallery and farmer. #socialcafeBelinda Y. Hughes
Me too! Great ideas RT @lydsrich: @alinterpretatio @TheSchtickers thanks for that tip! Checking them out! #tbw #socialcafeMindysFitnessJourney
The rest of my time goes to freelance writing. #socialcafeBelinda Y. Hughes
@PeaceLoveLoCarb I love it! It's a great way to make great friends, connections, etc. #SocialCafe #TBWThe Blog Workshop
YAY! Can't wait! RT @PeaceLoveLoCarb: @TheBlogWorkshop Ive met great new friends that Ill be meeting in real life this yr #socialcafe #tbwMindysFitnessJourney
@socialwebcafe @FleurdeB We're big fans of QR Codes! #SocialCafe #TBWThe Blog Workshop
Next Week: How and Where to Get Social http://sw.bcafe.co/4W #SocialCafe #TBWDeborah
Next Week: How and Where to Get Social http://sw.bcafe.co/4W #SocialCafe #TBWDeborah
Next Week: How and Where to Get Social http://sw.bcafe.co/4W #SocialCafe #TBWDeborah
@mindyartze @lydsrich @TheSchtickers :-) #TBW #SocialCafe@.l.interpretations
She is a wonderful artist & person. Love her RT @thirtymommy: @lilianastudios I love it! Might have to get my own painting done #SocialCafeDeborah
It has been a great outlet to connect with so many like-minded individuals that I would have never otherwise met@TheBlogWorkshop #socialcafePeaceLoveAndLowCarb
Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBWDeborah
Missed the #SocialCafe ? Stay tuned for Tweets letting your know the archive/summary is ready. #TBWDeborah
Find that so fascinating with your crowdfunding RT @FleurdeB: My current web marketing clients are an art gallery and farmer. #SocialCafeDeborah
Thanks for the ideas tonight. Good ones about branding! Thanks for the invite @socialwebcafe... I always appreciate the reminder #socialcafeMindysFitnessJourney
Thank u for joining us for #SocialCafe #TBW Twitter Chat. Feel free to keep chatting, just wanted to let you know we appreciate u!Deborah
Excellent chat everyone! #SocialCafe #TBWThe Blog Workshop
Ckout @artdulacswla @JenKober @EdwardJGoode #socialcafeBelinda Y. Hughes
@TheBlogWorkshop thanks so much! #tbw #socialcafeLydia R
@socialwebcafe love this topic! #tbw #socialcafeLydia R
@TheBlogWorkshop @socialwebcafe @FleurdeB i have a QR code necklace for my blog! #tbw #socialcafeLydia R
Thanks for the reminder, very much appreciated. Great ideas tonight, thanks all. #socialcafeBelinda Y. Hughes
@TheBlogWorkshop @socialwebcafe This was fun. THX #TBW #SocialCafe@.l.interpretations
RT @lydsrich: @TheBlogWorkshop @socialwebcafe @FleurdeB i have a QR code necklace for my blog! #tbw #socialcafeBelinda Y. Hughes
Next Week: How and Where to Get Social http://sw.bcafe.co/4W #SocialCafe #TBWDeborah
@FleurdeB @lydsrich @socialwebcafe oh, awesome! Idea :) #SocialCafe #TBWThe Blog Workshop
@lydsrich @socialwebcafe me too! Always so much to learn and apply :) #SocialCafe #TBWThe Blog Workshop
@TheBlogWorkshop #tbw #SocialCafe thanks for the great tips tonightGracefully Refreshed
Thank you!@FleurdeB @JenKober @EdwardJGoode #socialcafeArt duLac
@TheBlogWorkshop #tbw #SocialCafe thanks for the great tips tonightGracefully Refreshed
@PriscillaGBlog Thanks for joining us! #SocialCafe #TBWThe Blog Workshop

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What are some determining factors in establishing your brand?

Pretty consistently, we agree that knowing where we are going is helpful, first, in defining our brand and social image. Much of that has to do with understanding what our objective is and who we are targeting. As @TheBlogWorkshop said, preparing a mission statement.

Also, on the topic of branding, the concept of being authentic came up. Being authentic as a means of standing out, but more importantly, as being connected to your community.

How are you reflecting your brand message in your social space?

Just like with relationships, there is an element of consistency that is needed with our branding and social image, with the message, theme, logo, colors, and images being consistent throughout our social profiles. And, with that, let's not forget offline items and merchandising, as well.

How do you you separate your brand image from your personal image?

In some cases, like those brought out this evening in our chat, there isn't a separation between the business and the personal, when it comes to branding. This may be true of branding yourself as a celebrity, speaker, or even sole proprietor. There are also those people who want to keep their personal separate from the business image and may desire to create a buffer, even if the brand itself pertains to both the person and the "business." Social platforms like Facebook make it trickier to have "just business," but they do have a business account available, if you want to use that in lieu of a personal profile. There are options for whichever path we choose, as long as we understand how to implement the options to meet our personal (and business) needs. Got questions on how to do that? Just ask :)

In what ways are you branding yourself online and offline?

Consistency is key, online and offline, in the branding image that we present, as well as our "message," whether it is written or spoken.

Like @Lydsrich suggests, even the IPhone case. Great idea!

The term "authentic" is quite meaningful and popped up in our Twitter Chat this evening. Yes, we agree, people are smart and know the difference. Let's be authentic together, shall we?


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This SocialWebCafe Twitter Event is about Establishing Your Brand and Social Image.


Establishing Your Brand %26 Social Image: Twitter Chat w/ %40SocialWebCafe %26 %40TheBlogWorkshop 3/19 9P ET http://sw.bcafe.co/4p %23SocialCafe %23TBW

Ever wonder about how to establish or re-establish your brand? What is branding, anyway, and what factors affect it?

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Join us during this Twitter Chat as we discuss branding and how to establish your brand and that social image.

Twitter Event Questions

  • Q1:  What are some determining factors in establishing your brand?
  • Q2:  How are you reflecting your brand message in your social space?
  • Q3:  How do you you separate your brand image from your personal image?
  • Q4:  In what ways are you branding yourself online and offline?
This event sponsored, in part, by our wonderful friends at:
Commun.it for Twitter Relationship Management.
We recommend them because we love them (and their tool) and not just because we are compensated. Try it for free!

Twitter Event Details

  • Date: 2013-03-19
  • Time: 9:00 pm EST EDT/EST
  • Hashtag: #SocialCafe #TBW

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Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.

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