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Make Your Offline Marketing A Reality (And Fall in Love with Your Strategy!)

February 28, 2017 by Deborah Anderson

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Ever thought about offline marketing? You think about online/internet marketing, branding, e-commerce, and all that fun stuff, right? So, why not offline marketing?

For some, it is so easy to say that one day we are going to get the offline marketing portion of our overall marketing strategy up and running. For that matter, does “up and running” even apply to offline marketing? I mean, what is offline marketing?

Many times, people do not pursue offline marketing because of one of the following (or a combination of the following) reasons:

  1. They don’t know what it is.
  2. Don’t feel they need it.
  3. It will happen someday.
  4. Maybe even tomorrow, but certainly not today.
  5. When they make more $$$ they will hire someone to make it happen.

In other words, it is all summed up to PROCRASTINATION!

Look, in my experience (which is way more experience than what I share), getting it done right away, even if it is just a start and you improve upon it as you go, is much more effective than the above procrastination list.

Let’s take a moment to consider some ideas for offline marketing opportunities that you can check out and maybe implement today!

Amazing Wristbands

Wristbands

amazingwristbands.com – many of us have had fun with wristbands. Sometimes we receive them for free at conferences and they are used to give us access to the conference events. Sometimes, they are available for purchase or even as gifts at functions we attend.

No matter how we obtain the wristbands, they are fun. They can be made in all sorts of appealing colors and fit most people’s wrists. This is the very point of why they serve as such a valuable promotional gift and an opportunity to economically produce them with your company branding and give them away for free. Since they ARE so fun, the recipients are more likely to keep them and this continues your brand promotion. It is a win-win.

Affordable Business Cards

Business CardOne of my favorite places to buy business cards is at vistaprint.com. You can create almost anything, and certainly your own brand, via the VistaPrint business cards. And, they are affordable.

More Than Just a Card

Need more? Need some brochures, or fancy business card holders for the executives (or top sales people/affiliates) or coffee mugs? You can get those at vistaprint.com, as well.

Polo Shirt

Still need some nudging? Let’s consider some really helpful articles on the topic of “Offline Marketing:”

  • Online and Offline Marketing: Rounding Out Your Strategy;
  • How to Use Stickers to Make Businesses Popular in Untraditional Ways;
  • How Are Display Stands Used to Increase Business? #IRCE
  • Traditional Advertising Strategies that Still Hold True in the Digital Age
  • Three Simple Ways Savvy Small Business Owners Can Increase Their Profits Now! Part Two
  • The 5 Reasons Why Cold Pitching is the Best Complement to Your Social Media Strategy
  • Whether you are online or off >> The Power of Unique – Building Your Brand

So, what are your plans today, when it comes to offline marketing? I’m looking into those wristbands to see if I can get some offline brand exposure!

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Deborah Anderson

Deborah Anderson

Deborah is the "secret" SEO ninja and internet marketer from the very beginning (and sought after by the legendary Corey Rudl and other industry pioneering greats).
Deborah Anderson

@socialwebcafe

Join #SocialCafe Tues 9p EDT | Deborah is finishing her Doctorate in Psychology... Thanks for your patience!
This never gets old - love what @SustainedLeader shares here >> #SocialCafe https://t.co/D1nXXi6xMX - 2 days ago
Deborah Anderson
Deborah Anderson
Deborah Anderson

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Deborah Anderson

Deborah Anderson

Deborah Anderson

Deborah Anderson

Filed Under: Marketing, Planning

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22 comments… add one
  1. Anuradha Chawla

    March 3, 2017, 1:57 am

    Great business tips I will apply on my web design and real estate marketing strategies.

    Reply
  2. Vickey

    March 7, 2017, 11:31 am

    You are awsome great trick. thank you

    Reply
  3. Ronald Segura

    March 9, 2017, 7:44 am

    Thanks for sharing!

    These are definitely some good tips to implement and also combine with some others that are really promising for passive income. I will definitely keep these ones in mind and also give them a try for me to share my experiences.

    Again Thanks! Keep doing this.

    Reply
  4. Deborah

    March 15, 2017, 7:40 pm

    Good point, Kevin. I love the hand-written note after the meeting. What a great personal and professional touch!

    Reply
  5. Vijay Singh

    March 30, 2017, 5:37 pm

    Hi, Deborah,
    I think before two year, i’m in college.. And there is an event organizing on every-year. So, again it comes where we have to do something new and collecting donation by promoting the organization that handles the child. So, we have tried the different – different i.e. is also a part of the offline marketing to promote about our project to everywhere to everyone, to collect donations. And that time, we are doing to get first in our college..

    So, we start promoting our concept but still we are getting lower response… then we planned for it to organize a event in society and before it we have invited to everyone who’s nearby to us…
    Then we successfully organize our event and collect a enough donations. Then we realize that it is not for only to come first, but it is for the organization, whose handling blind child’s, teaching them,,, helps them to build your own.

    So, all things is that we can do offiline too, if we really want and we are doing a great…

    Thanks to read… But I think it will be good to share…

    Thanks Deborah

    Regards ~ Vijay Singh

    Reply
    1. Deborah Anderson

      June 7, 2017, 11:58 pm

      Hello Vijay,

      Don’t be too hard on yourself with the lower response. That is normal in this day and age, especially with all that is available to us and especially with all that is available to us via the internet.

      It sounds like you are on the right path and I am hoping that your hard work and diligence pays off well in the end. You are sure to be a success, as you continue to travel this path πŸ™‚

      Reply
  6. Sofia Nazari

    April 19, 2017, 3:41 am

    Thanks for Sharing a Nice Tips so we can do online marketing easily.

    Reply
    1. Deborah Anderson

      June 7, 2017, 11:59 pm

      Thank you, Sofia. I am so glad that you found it helpful!

      Reply
  7. cruise rodriguez

    May 2, 2017, 2:14 pm

    These are some of the keys to branding. I use this everyday!

    Reply
    1. Deborah Anderson

      June 7, 2017, 4:10 am

      That is so helpful! Thanks for sharing that with all of us. Endorsement of strategies, tips, and techniques is so helpful πŸ™‚

      Reply
  8. dorothy

    June 1, 2017, 7:28 am

    great tips thanks for sharing

    Reply
    1. Deborah Anderson

      June 7, 2017, 4:09 am

      Dorothy, Thank you for the kind words. Appreciated πŸ™‚

      Reply
  9. Jeff

    June 5, 2017, 1:50 pm

    What about Direct Mail marketing…. Have you had any experience with that? I have heard that old school marketing guru’s like Dan Kennedy have made millions from great copywriting and Direct Mail marketing. Nevertheless, thanks for sharing the article!

    Reply
    1. Deborah Anderson

      June 7, 2017, 4:08 am

      Great question, Jeff. I think we all have to be carefull when we hear that the greats have made millions. While I believe that they are telling the truth (or it is none of my business if they are lying), they have been in it for a bit longer and have developed their method that works. That doesn’t necessarily mean that it will always work for us. For example, maybe their list is full of people who work well with the old school methods. An example is that some of us have become immune to ads that come by mail. However, I am likely to pay more attention than, say, my daughter. So, if you have the right list and those on your list enjoy mail, even what some may call junk mail, then you have a gold mine and maybe you could make some money off of your direct mail list. It has been done!

      Reply
  10. signatureglobal

    June 19, 2017, 10:06 pm

    it is very helpful blog it gives the way how to make my offline marketing and it is useful for new bloggers

    Reply
  11. gniot_group

    June 20, 2017, 11:07 pm

    great post it is very informative to me i nget new ideas how to make my offline marketing .very useful tips thanks to share it

    Reply
  12. WCTM Gurgaon

    June 27, 2017, 1:25 am

    That is so helpful! Thanks for sharing that with all of us. Endorsement of strategies, tips, and techniques is so helpful and the offline marketing is a very challenging work ,for doing that all strategies should be perfect.

    Reply
  13. lorenzo

    July 6, 2017, 6:07 am

    Offline Marketing and its strategies are still alive because it helps to communicate to the customers and to build relationships more effectively.

    Reply
  14. Aaron C.

    July 6, 2017, 1:06 pm

    I think one of the most powerful offline Marketing techniques around are partnerships and event marketing. One time I helped a small company with their event, and they let us plug ours. That helped tremendously! Thanks for writing.

    Reply
  15. Nishadha

    October 31, 2017, 9:07 am

    Branded food is another good way to go about it. The trick is to offer something different and memorable. Giving a sandwich and a cake and having your company banner in the background might not work very well. But a cupcake with your name and logo, well that work wonders.

    Reply
  16. HK Groups

    August 5, 2019, 5:22 am

    Great post. thanks for sharing a clear step by step process on getting in the nice.
    thank you.

    Reply
    1. Deborah Anderson

      August 14, 2019, 2:49 am

      Glad you found it helpful. Thank you.

      Reply
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