New Age Marketing With Technology - The Top 4 Practices

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Deborah says, "Some classic social media and marketing tasks that have proven to be successful. Worth a review, even for us veterans."

Now, on to the article...

With times changing, you have to change the way you are running your business. There are things you can do to increase the profile of your business. Today you need brand visibility, you need to be in control of your clientele, and they need to be locked in to your business.

The truth of the matter is that competition has really become aggressive and you need to ensure that you either beat them at their game or become better than they are. You have to become better than the competition and you therefore need to embrace the new techniques of marketing while paying homage to technology. They include:

Social media

The social media has transformed the world and making it a small village. Many people and a wider marketing use these social sites for reaching out to the world. This means that if you need to increase your presence in a market, you will need to embrace these sites. Many of them work in the same way, you create a page, and you get to have your clients follow you. On these pages, you get to know the views of your clients, you get to inform them about the new stock you have and other marketing and customer care functions.

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Another way of making your presence felt in the social media is by registering your company or business on a page that is mainly an advertising page, here you send photos or a catalogue of what you have as stock and people get to make orders or become your clientele.

Email marketing

This is a new way of marketing yourself to already existing clientele or new clientele; here you send emails to them in bulk to market your company produce and other services. With this in mind, you get to send them emails to tell them what you are doing and or what you want to do for them. In some instances, you can also use this channel as a way of customer service wishing the happy birthday and other good will messages.

You want them feel at home and you want them to feel like part of your business. This way you get to lock them in and they become part of you, you get to make your company successful by taking care of the clients you have. This is the new form of marketing, cross selling and ensuring that your clients have more than one product from you, if you are in the services industry or they always buy from you if you are in the commodities industry.

Brand growth via videos

When you are growing your business, this is something you want to focus on your product or company in general needs to be presented as a brand rather than a company. Here is why; the concept of a company is old, and in the new market, you want a brand that speaks to all types of clients. A brand on the other hand reaches out to all divides.

A brand will be visible through color, association, and brand ambassadors. These three will make your presence felt, assuming you are a small coming up, association with a stronger brand will make you visible, and it will be cheap for you. A stronger brand will market you just by an association with people relating your company to success and the bigger company.

A good way of doing this is through videos which are easily accessible to the public. I don’t have to name them all but I think you should have watched at least quite a few viral videos online posted by businesses in these last 2 years. Such videos build your brand growth easily because the media is favored by the hordes of tech-savvy individuals in this 21st Century.

Show your corporate social responsibility online

This is your part to give back to your clients by doing something for them. Most companies have ideas about visiting the homeless and the less privileged in the society. As a further example, successful business models have shown that offering experience to graduates or students to learn the ropes in their studies or in your kind of business receives a lot of response. This means that you can employ graduates in a community and make it a trend every year. This will increase your popularity in every city where your business is based, and that is the whole idea of marketing.

And riding on the idea that the Internet is so easily accessible these days, make sure you showcase your sense of corporate social responsibility online such that more people can affiliate this notion with your brand. This means that when you decide to hold a charity fair, make sure you recruit the public through the Internet too. If you have a program that uses interns, make sure to broadcast your program online too. This is one of the best practices to get the word out about your brand too.

In conclusion

Marketing is the backbone of your business; you will need to reach out to the society and other forms of business. It opens up opportunities and assures you of business continuity. Simply put, the key to making money is letting people know that you are in business first. And what better way to do it in this decade with technology, right?

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This post was generously provided by Dan Ogden.

  • abhiskek August 19, 2013, 2:07 pm

    Nice post Dan.
    I think from above 4 points social media is better for business. Because everybody know it and it is like a fever.

  • fashion Tips For all September 10, 2013, 12:35 am

    It is really amazing and so knowledgeable post. Great and thanks for share this.

  • tipusultan October 24, 2013, 6:36 am

    Thanks for sharing this post, very informative. I have really liked your writeup. Hope you will organize some giveaways on your blog as well.

  • Shubham February 11, 2014, 10:10 pm

    Great Article very Interesting Post for us thanks for sharing us . I have really liked your writeup. Hope you will organize some giveaways on your blog as well.

  • David May 23, 2014, 9:54 am

    I agree that social media will become the new marketing in the future. With more and more people online, this is a great way to constantly build your brand. Thank you for the great article and help.

  • Eric June 5, 2014, 1:57 am

    nice post thanks for sharing keep it up

  • Roshan July 21, 2014, 7:55 am

    Internet marketing is a new treand. on single click you can reach up to thousends of people. Realy helpfull if we use it in the good manner. Thanx for sharing your reaseaech with us.

  • john michael July 26, 2014, 2:45 am

    Nice presentation, thanks for sharing. This technology will be very helpful for business.

  • Prashanth August 3, 2014, 8:36 am

    Thanks for sharing the information. Nice post.

  • umerskytech September 8, 2014, 6:47 am

    really amazing technology world is more want technology and thanks for sharing

  • Kafeel October 25, 2014, 7:48 am

    I think that using social media is very good. I did not about email marketing, so this is the next step for me. Thank you for sharing this useful information 🙂

  • Nitesh October 25, 2014, 2:01 pm

    very interesting post…thanks for sharing

  • avile pater October 28, 2014, 4:30 pm

    I concur that media will become the newest promotion promotion that is newest as time goes on. With a growing number of more and more} folks online, this can be an excellent solution to continuously develop your business name. Thanks for the truly amazing post and help.

  • Gary Stein October 28, 2014, 6:34 pm

    I really have been learning so much about email marketing lately. I feel like there is just such a huge market for it!

  • nikhil November 13, 2014, 11:19 pm

    nice post and nice technology

  • unicom November 27, 2014, 2:13 am

    All points were really excellent. Especially video promotion is really needed nowadays. Thanks for providing this great info.

  • Vinicio November 28, 2014, 1:00 pm

    I agree with you, the businesses that failed to adapt new technology will surely fail, new technology allows for easier ways to improve productivity and profit, and social media is being one of the most popular marketing tools these days, thank you for sharing this awesome information.

  • ipankint December 17, 2014, 12:57 pm

    Totally Agree with that. Social Media really great for marketing.
    Social signal also need for SEO when we have website for online bussiness.

  • Ilmu Pendidikan December 17, 2014, 1:00 pm

    There are a lot of marketing strategies when we talk about online.
    Social media especially, really can give some improvement to bussiness if we can use it well.

  • Afiqfikri Daud December 24, 2014, 4:19 am

    Thanks Dan for this great post. Like always, you are the man!
    However the top 2 marketing strategies that we can’t leave them are SEO and PPC. Without these 2, we would take slow run to getting to our customers.
    Hope this helps and let me know what you think.

  • kandarapu sasi kumar February 5, 2015, 2:14 am

    thanks for given information how to promote the business in social media and email marketing its a good information thanks for given information

  • Geremy March 2, 2015, 6:00 am

    Thanks for posting this 4 practices. I will keep them in mind

  • kado ulang tahun March 18, 2015, 12:31 am

    cool.thank you for sharing this.

  • don melendez March 21, 2015, 5:35 am

    Pretty! This was an extremely wonderful post. Many thanks for providing this info. social media effective way to marketing

  • ManMohan Khangarot April 6, 2015, 6:43 am

    You have explained each and everything about marketing in this article. Thanks for sharing stuff like this.

  • Edward Jones April 20, 2015, 12:03 pm

    Interesting suggestion in terms of corporate social responsibility. Important to spend some time thinking about what causes are most in line with your customer’s interests and make sense for your business to support. Great to remember to think about giving back at that level, not just the personal one, and involve your customers/community as well.

  • Esther April 23, 2015, 9:58 pm

    Thank you for this information in internet marketing; Its true the competition in the market world has opened vast ways of reaching out to the target clientele. We will do everything we can to reach them.

  • kado ulang tahun May 4, 2015, 7:25 pm

    nice site.thank you for sharing this.

  • Membership Marketing Services May 5, 2015, 12:45 am

    Those are really powerful ideas. And among those, the use of social media is the most effective one, if and only if used the right way. So better have the right strategy and a perfect execution. Thanks for sharing! Really helpful post.

  • Himanshu Katiyar June 9, 2015, 2:01 am

    Thanks fr sharing these 4 practices .. I’ll follow them to increase my productivity 🙂

  • Hasan June 9, 2015, 8:29 pm

    i sue social media as i think its the best marketing way to reach many people most importantly same interest

  • Sylvia Merina June 24, 2015, 4:40 am

    Yes all the methods you have discussed are really worth and gives amazing benefits.

  • Jhon Lingkon July 11, 2015, 9:34 am

    New technology marketing is more easier for marketer. It can help them.

  • Pendidikan July 22, 2015, 3:57 am

    the article is the best , thank your for writing
    i will support you. Thank you very much

  • Vivek Agrawal January 28, 2016, 9:08 pm

    Very well written Deborah! Great work.

    These are the main 4 components in the new age. Social Media has always been on the rise and always will be.
    E-mail marketing will never go out of fashion.
    And there is so much video content out there that I believe it will overtake the text content that marketers use.

    Again, thank you for the article 🙂 !

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