Ten Tips To Get The Most Out Of Your Next Trade Show Or Event

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Deborah says, "Trade shows and conferences can be a lot of fun and very beneficial for your business. Ms. Young helps to give you some tips on how you can do it right."

Now, on to the article...

When running a booth at a trade show or event, most companies want to get the most out of the experience. Unfortunately, some business owners will spend a lot of time and money planning the event, only to gain few interested buyers. Fortunately, one can create buzz for their company when following these ten simple trade show event tips.

Free items: When handing out promo items, one can create excitement about their company. Ideally, one should give away sunglasses, shirts, coffee mugs or a simple electronic device such as a USB drive. When doing this, a company can create plenty of excitement for their product or idea. Not only that, this is an inexpensive and effective way to get free advertising. Without a doubt, one must hand out interesting and likeable promotional products.

Business cards: When going to a promotional show, some people forget, or run out of, business cards. When this happens, people will have a difficult time in remembering the company information. To keep a person interested, a company should place business cards out on their table and hand them out to every visitor.

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Social media: To gain long-term followers, one should post their social media information. In fact, when coupled with a promotion, one can create a solid buzz for their corporation. A giveaway can be something simple like a free soda for anyone who follows the Facebook or Twitter page of the business.

Shirts: Representatives of the company must wear shirts advertising the company and product. When wearing a tactful and comfortable shirt, employees can market the company without doing anything special. To take it further, the business should encourage staff to wear the shirts outside of the convention. With this, the company will get their name out there and increase interest in their product.

Cooler: When at a convention, most people will be thirsty and hungry. If a business can give away a free soda and a snack, the employees can excite potential customers. With this, one can see huge crowds at their booth.

Attractive people: When staffing a booth, the company should hire good-looking models to showcase the products or the idea of the company. Of course, when doing this, one must make sure to train the models in the specifics of the business.

Multiple people: Some companies, in a bid to cut costs, staff the desk with one or two employees. Instead, a business should have multiple employees working at the convention. With this, one will not lose out on potential customers or followers.

Arrive early and leave late: Some corporations only staff their booths during the busy times. While this makes sense in some ways, a company should go out of their way to place representatives at the booths in the early and late hours. When doing this, one can attract potential customers who have nowhere else to visit.

Keep it simple: When making presentations, or discussing the product, one must keep it simple. To do this, the company should showcase their product and answer any questions. With this approach, one will not scare off interested customers.

Name tags: Though a simple thing to do, one must wear a name tag. When creating a connection, one will have an easier time talking to visitors.

When following these ten tips at a convention center, one can create a lot of interest in their product.

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This post was generously provided by Nina Young.

  • eunah April 24, 2015, 6:08 am

    your ideas are a great help and will definately put them into use. very insightful.

  • Erik Flores April 25, 2015, 7:32 am

    Thanks for the tips, found them helpful. The best one for me is wearing shirts with the company logo on it, pretty good “free advertisement” thanks!


  • Luis Diaz April 28, 2015, 3:10 am

    Awesome blog! This has helped me be more presentable in my videos when I’m doing a live show through Google Hangout. I learned a lot from reading this and I will share with friends and family as well. They will learn the easiest way to make money y reading this article. Thank you and I’m looking forward to more blogs!

  • Nathan Slavik April 28, 2015, 8:50 pm

    Good tips on how to attract more show attendees to your trade show booth. Another great tip is having an effective and modern trade show booth design. One way to stand out from the competition is backlighting your backdrop display. This simple display enhancement was the most popular booth upgrade our clients purchased in 2014. Another enhancement that is a must are hanging signs. If your show allows hanging signs, take advantage of it! Hanging Signs give your brand visibility from afar that your freestanding displays cannot provide.

  • MB_Promark May 6, 2015, 1:19 am

    Very useful information, i will definitely put them to the test and use the.
    Thanks for sharing.

  • ritz July 13, 2015, 1:23 am

    Good tips to follow. I have been attending many events lately. Surely your write-up will help me.

  • Julie July 22, 2015, 1:31 pm

    The promotional products should be something that other people will see so it will drive traffic back to your booth. I always say “I’ll give you some wrist water bottles if you’ll wear them around the show”. It always gets attention.

  • TTChicago August 5, 2015, 9:34 am

    using social media can help let your customers and interested consumers know where you are going to be. Plus it shows passion and interest in what you are doing.

  • Bneje August 5, 2015, 11:27 pm

    yes promotional gifts is a good way to promote your business and crucial for events. Thanks for the post

  • lor jr August 23, 2015, 6:46 am

    what can i say than it was very helpful. your tips are the best the post is the best

  • Tom September 5, 2015, 3:55 am

    Good tips on how to attract more show attendees to your trade show booth. your ideas are a great help and will definately put them into use. very insightful.
    Thanks for sharing.

  • Richard September 10, 2015, 2:45 am

    Thanks for the tips. It’s amazing how these trade shows can boost business.

  • Clifford October 3, 2015, 11:19 pm

    Trade shows are big opportunities for companies especially start ups to promote their busunesses in a very great way, but must learn the skills on how to do it efficiently. Amazing tips have been listed here. The one that strick me the most is that of social media coupled with promotion, this will create a great buzz for the company

  • primarkopeningtimes October 27, 2015, 12:43 am

    Thanks for sharing this really helps a lot.

  • kaos anak November 24, 2015, 7:17 pm

    Good tips on how to attract more show attendees to your trade show booth. Another great tip is having an effective and modern trade show booth design. One way to stand out from the competition

  • Negocios Rentables November 30, 2015, 10:23 am

    thanks for the info!

  • KimberlyGayeta December 1, 2015, 6:56 pm

    Excellent post! This is very informative, let us not forget the power of creative visualization. And yes, free items! Everyone loves free things 🙂 thank you so much for posting!

  • 3D Stall Design December 8, 2015, 3:46 am

    Great tips to follow and It will really help us who are in exhibiting business. These tips will really help our clients

  • Short Whatsapp Status December 24, 2015, 9:38 am

    Wow this is very nice blog and I got it. Thanks for sharing this blog.

  • Zed Lawrence December 28, 2015, 2:32 pm

    I’m attending a trade show soon with my company, bit nervous about it so this is a useful article

  • buy online uae January 26, 2016, 8:16 am

    Thanks for the great tips for marketing.it is pretty good.I found all tips are very useful here.

  • Darius Gaynor January 28, 2016, 10:59 am

    Great article! Always make sure you have business cards on you. Even if you mostly get leads from online.

  • Marino Tribuzio January 29, 2016, 5:35 pm

    These tips are invaluable! freebies are really good. shirts with the brand are really good giveaway as it becomes free marketing. The trick is to make the shirt not only carry the brand and make it look like it’s a uniform rather make it more something that a person could wear casually cos if it ain’t wearable oustide the event then it’s a waste of money.

  • Amanda Gomez February 3, 2016, 4:34 pm

    These are great tips, thanks for sharing! I believe that promotional products are key when your goal is to spread the word about your business.

  • Darell Christensen February 8, 2016, 4:37 am

    Thanks for sharing such greatfultips, I really found them helpful. The best thing for me was wearing shirts with the logo of the company on it.

    Thanks buddy for sharing it.

  • zeev February 11, 2016, 3:55 am

    Hi Nina,

    Great post, it is very informative and helpful at the same time.
    Surely anything will new catch attention and also get you business.

    Thanks for sharing…

  • iPlan Digital February 16, 2016, 1:04 am

    Thanks for you nice post. I really don’t know how to manage a good trade show event at the first time. but everyone will get better after trade show.

  • fredwingg February 18, 2016, 10:31 pm

    Great share,,,
    I found your tips very helpful. Your post has provided me lot of information and I will love to share it with my friends also.
    Keep posting!!!

  • Stainless Steel Tube Manufacturer February 27, 2016, 3:29 am

    Thanks for sharing these wonderful tips. Will keep these things in mind and will make the most out of it.

  • Xenon Lamp Manufacturer February 27, 2016, 3:30 am

    Thanks for sharing these useful tips. Much appreciated.

  • Chromic Steel February 27, 2016, 3:31 am

    Thanks for the tips.

  • flavor run paint February 27, 2016, 10:01 am

    What will i told, it’s really amazing. Your tips helps many of us.

  • CHANDAN KUMAR March 3, 2016, 5:57 am

    thank you bro such amazing articles for us i appreciate your keep it up nice
    thank you

  • zeev March 4, 2016, 3:25 am

    Social media is a great alternative to reach your audience. You can influence your viewers and also enhance your web presence.
    Digital marketing experts also see a lot of potential in social media and therefore tell their clients to be active on famous social media portals like Facebook, Youtube, Instagram, etc.
    Thanks for sharing such informative post.
    Keep it up…

  • thekapilsharmashow April 23, 2016, 5:33 am

    Business cards

  • chilli May 2, 2016, 5:07 am

    very innovative idea’s … u i definitely try this !hope it will be very beneficial for me ….

  • Vipin July 22, 2016, 2:14 am

    wonderful ideas shared by you. will surely implement.

  • Cbetter July 22, 2016, 3:46 am

    Nice work really useful information or tips you shared and each and everything is easy and easy to understand.Great job

  • larissa July 25, 2016, 8:38 am

    Awesome advice! I have been looking all over the web for the best tips to make sure my display stands out at a trade show as well as making sure all of the initial steps were thoroughly thought out. Your post has been one of the best I have come across, thanks so much for including all of the information that you did! Thanks for sharing, keep up the awesome writing!

  • SHAN JVD August 6, 2016, 7:06 am

    Hi everyone,
    corporate & promotional products/services are useful it’s drive more interest & money toward organization. in case the service you are hiring is not good so the thing around goes worst.
    we are a company specialist in promotional products, branding gifts, customized giveaways. We invite you to our website http://www.ahadubai.com & experienced something 100 % reliable for you promotional idea for business & organization.
    always try to get the best.
    thanks for you time,

  • Ruth Johnson August 14, 2016, 7:02 am

    Great tips to follow. Thanks for sharing these simple trade show event tips

  • FnZDesign August 16, 2016, 3:26 am

    This is my fourth visit to your blog,keep up the good work.
    Looking for these tips from very long and good tips really enjoyed reading it.

  • Kurtis Wholesaler August 17, 2016, 2:24 am

    Thanks for this noteworthy information with us. It will help many people 🙂

  • Rory Boyle August 20, 2016, 5:17 am

    This is like a great checklist for trade show! You pointed out all what’s needed. Makes it easier to remember what to look out for these events. It’s about branding everything you have specially people who walks around cos they are already walking advertisement to lead your followers to your booth. Simultaneous social posts of where your booth is at the moment can lure in your followers near the area who might have missed out on your announcements but are willing to pay a visit since it’s just a short walk away. Posting photos of the event realtime would be best.

  • Russell Johansen October 2, 2016, 6:05 pm

    Great article. Thanks for that. In Australia people offer coffee at the trade shows and have loads of people lining up to get their coffee from them. To make the most of the opportunity they get custom paper cups with their logo and marketing message on the cups. The printed paper cups are in their hand for the next 15mins so they can’t miss the message and they walk around the trade show displaying the advertising on them as well. This has been a promotional product idea that has really taken off over hear in the last 5 years for tradeshows with sponsorships of the event coffee cart now a hot ticket item.

  • Sophie October 23, 2016, 1:41 pm

    Haha! Attractive people! Yep, 100% true! Why do we actually go to trade shows? I’m an apple girl and I went on the Microsoft booth just because there was a gorgeous guy there… 😀

  • Christina October 24, 2016, 8:08 am

    You’ve made very good points, specifically in the areas of getting to know people on a personal level and leaving a lasting impression. Your “name tag” and social media suggestions can go a long way toward making these happen, as well as others.

  • Mohit October 25, 2016, 3:37 am

    Great article.Thanks for that. You’ ve made very good points.Great tips to follow. Thanks for sharing these simple trade show event tips

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