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Ten Tips To Get The Most Out Of Your Next Trade Show Or Event

Deborah says, "Trade shows and conferences can be a lot of fun and very beneficial for your business. Ms. Young helps to give you some tips on how you can do it right."

Now, on to the article...

When running a booth at a trade show or event, most companies want to get the most out of the experience. Unfortunately, some business owners will spend a lot of time and money planning the event, only to gain few interested buyers. Fortunately, one can create buzz for their company when following these ten simple trade show event tips.

Free items: When handing out promo items, one can create excitement about their company. Ideally, one should give away sunglasses, shirts, coffee mugs or a simple electronic device such as a USB drive. When doing this, a company can create plenty of excitement for their product or idea. Not only that, this is an inexpensive and effective way to get free advertising. Without a doubt, one must hand out interesting and likeable promotional products.

Business cards: When going to a promotional show, some people forget, or run out of, business cards. When this happens, people will have a difficult time in remembering the company information. To keep a person interested, a company should place business cards out on their table and hand them out to every visitor.

Social media: To gain long-term followers, one should post their social media information. In fact, when coupled with a promotion, one can create a solid buzz for their corporation. A giveaway can be something simple like a free soda for anyone who follows the Facebook or Twitter page of the business.

Shirts: Representatives of the company must wear shirts advertising the company and product. When wearing a tactful and comfortable shirt, employees can market the company without doing anything special. To take it further, the business should encourage staff to wear the shirts outside of the convention. With this, the company will get their name out there and increase interest in their product.

Cooler: When at a convention, most people will be thirsty and hungry. If a business can give away a free soda and a snack, the employees can excite potential customers. With this, one can see huge crowds at their booth.

Attractive people: When staffing a booth, the company should hire good-looking models to showcase the products or the idea of the company. Of course, when doing this, one must make sure to train the models in the specifics of the business.

Multiple people: Some companies, in a bid to cut costs, staff the desk with one or two employees. Instead, a business should have multiple employees working at the convention. With this, one will not lose out on potential customers or followers.

Arrive early and leave late: Some corporations only staff their booths during the busy times. While this makes sense in some ways, a company should go out of their way to place representatives at the booths in the early and late hours. When doing this, one can attract potential customers who have nowhere else to visit.

Keep it simple: When making presentations, or discussing the product, one must keep it simple. To do this, the company should showcase their product and answer any questions. With this approach, one will not scare off interested customers.

Name tags: Though a simple thing to do, one must wear a name tag. When creating a connection, one will have an easier time talking to visitors.

When following these ten tips at a convention center, one can create a lot of interest in their product.

Comments on this entry are closed.

  • Brian says:

    Having promo givaways is an awesome way to brand yourself and get your name out there in a way people will remember. Thanks for sharing!

  • Jameshoward says:

    Wow! You’ve made very good points, specifically in the areas of getting to know people on a personal level and leaving a lasting impression. Your “name tag” and social media suggestions can go a long way toward making these happen, as well as others. By the way nice post. Thank you so much.

  • Ambani Bhai says:

    This is my fifth visit to your blog,keep up the good work. Looking for these tips from very long and good tips really enjoyed reading it.Fabulous Post…Thanks for sharing

  • Kaitlyn says:

    These are great tips! Interesting, likable, and everyday promotional products can definitely go a long way!

  • Christina says:

    Promoting your upcoming event seems like a useful aspect of social media. Using video marketing, in addition to your other tips, may work well with the strategy.

  • I was thinking about coffee and how I prefer having coffee at coffee shops as i don’t make good coffee, i love coffee with caramel in it as it energizes me and nothing matches it’s taste!

  • Ajay Kumar says:

    Thanks for sharing this mind blowing article. I loved it and I think my Friends will love your article and I want to tell you that I enjoyed every word which is written in this article

  • Thanks for the information. I’ll definitely refer to this at our next trade-show outing.

  • Noor says:

    Hi..
    You say ‘everybody loves food’. Well, I’m obviously the odd one out because although I love to read posts like yours and even recipies, I do NOT like to eat because I hate to be fat. As little food as possible for me and if I could swallow a handful of pills to keep me going I would be delighted.

    • Actually, Noor, I agree with you. This is an appreciated guest post, but I see you point 100%. And, personally (possibly with my psychology training — Ph.D. candidate) do not believe in saying “Everyone _______” for anything because there appears to be an exception for anything. Notice, the use of “appears to be” instead of saying an absolute “always.” But, more than that, I do not care to eat, either and my husband has to almost bribe me sometimes. So, I definitely see your point.

  • albertjohn says:

    Fabulous article. Your blog posts are always informative and useful so it is a pleasure to recommend your blog to everyone. Thanks for sharing.

  • sandeep says:

    Good post. I really enjoyed your article and i loved it. Thanks for sharing the information.

  • gaudensia says:

    Hey Deborah, this a amazing article. I have liked reading it. Thank you for sharing.

  • Heather says:

    Marketing your brand is all about making your event memorable. If you don’t put effort into the show, it’s going to be obvious by how few come calling. Thanks for sharing these tips!

  • Aqib Sharif says:

    That is a great guide. I would definitely discuss with my event management team. Thanks for sharing.

  • Aqib Ahmed says:

    Free items always works. I’m gonna try wearing t-shirt in my next event. That is a great idea. Thanks for sharing.

    • Brian Nov 14, 2016 @ 11:26

      Having promo givaways is an awesome way to brand yourself and get your name out there in a way people will remember. Thanks for sharing!

    • Jameshoward Nov 15, 2016 @ 4:44

      Wow! You’ve made very good points, specifically in the areas of getting to know people on a personal level and leaving a lasting impression. Your “name tag” and social media suggestions can go a long way toward making these happen, as well as others. By the way nice post. Thank you so much.

    • Ambani Bhai Nov 23, 2016 @ 1:34

      This is my fifth visit to your blog,keep up the good work. Looking for these tips from very long and good tips really enjoyed reading it.Fabulous Post…Thanks for sharing

    • Kaitlyn Dec 8, 2016 @ 9:17

      These are great tips! Interesting, likable, and everyday promotional products can definitely go a long way!

    • Christina Dec 19, 2016 @ 9:01

      Promoting your upcoming event seems like a useful aspect of social media. Using video marketing, in addition to your other tips, may work well with the strategy.

    • abhishek yadav Jan 9, 2017 @ 1:43

      I was thinking about coffee and how I prefer having coffee at coffee shops as i don’t make good coffee, i love coffee with caramel in it as it energizes me and nothing matches it’s taste!

    • Ajay Kumar Mar 5, 2017 @ 1:36

      Thanks for sharing this mind blowing article. I loved it and I think my Friends will love your article and I want to tell you that I enjoyed every word which is written in this article

    • Plus Technologies Mar 22, 2017 @ 7:59

      Thanks for the information. I’ll definitely refer to this at our next trade-show outing.

      • Deborah Anderson Jun 8, 2017 @ 1:09

        I am glad that you found this helpful. Thank you for your feedback.

    • Noor Apr 13, 2017 @ 9:43

      Hi..
      You say ‘everybody loves food’. Well, I’m obviously the odd one out because although I love to read posts like yours and even recipies, I do NOT like to eat because I hate to be fat. As little food as possible for me and if I could swallow a handful of pills to keep me going I would be delighted.

      • Deborah Anderson Jun 8, 2017 @ 1:08

        Actually, Noor, I agree with you. This is an appreciated guest post, but I see you point 100%. And, personally (possibly with my psychology training — Ph.D. candidate) do not believe in saying “Everyone _______” for anything because there appears to be an exception for anything. Notice, the use of “appears to be” instead of saying an absolute “always.” But, more than that, I do not care to eat, either and my husband has to almost bribe me sometimes. So, I definitely see your point.

    • albertjohn Apr 16, 2017 @ 22:14

      Fabulous article. Your blog posts are always informative and useful so it is a pleasure to recommend your blog to everyone. Thanks for sharing.

      • Deborah Anderson Jun 8, 2017 @ 1:06

        Thanks, albertjohn. I mean it when I say that I appreciate your kind words.

    • sandeep Apr 21, 2017 @ 23:49

      Good post. I really enjoyed your article and i loved it. Thanks for sharing the information.

      • Deborah Anderson Jun 8, 2017 @ 1:02

        Thank you, Sandeep. In return, thanks for the feedback 😉

    • gaudensia Jun 30, 2017 @ 4:48

      Hey Deborah, this a amazing article. I have liked reading it. Thank you for sharing.

      • Deborah Anderson Jun 30, 2017 @ 5:46

        Gaudensia, Thank you for the kind words. I am glad you liked reading the post.

    • Heather Jul 6, 2017 @ 10:34

      Marketing your brand is all about making your event memorable. If you don’t put effort into the show, it’s going to be obvious by how few come calling. Thanks for sharing these tips!

    • Aqib Sharif Aug 18, 2017 @ 13:27

      That is a great guide. I would definitely discuss with my event management team. Thanks for sharing.

    • Aqib Ahmed Aug 23, 2017 @ 17:29

      Free items always works. I’m gonna try wearing t-shirt in my next event. That is a great idea. Thanks for sharing.

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