#SocialCafe Chatting About Preparing A Successful Launch

Today's #SocialCafe Chat was about Preparing A Successful Launch.

Preparing For A Successful Launch #SocialCafe #TBW

Topic: Preparing For A Successful Launch. Hosts: Deborah @SocialWebCafe and Da Vinci @TheBlogWorkshop

Storified by Deborah Anderson of SocialWebCafe· Tue, Mar 12 2013 19:36:31

This #SocialCafe event sponsored, in part, by our wonderful friends at:

How do you determine the best methods for promotion?

We've done them. We've seen them done. Have we determined what works for us in a successful launch? Let's read some tweeted advice on the subject...

@socialwebcafe A1 The best promotion for me is facebook promotion tab for a status #tbw #socialcafe

— Victoria Sconion (@inspiringgaia) March 6, 2013

A1. When preparing for a launch u should have a timeline in mind, once u have a that u can decide the best ways to promote #socialcafe #tbw

— The Blog Workshop (@TheBlogWorkshop) March 6, 2013

How do determine who your target audience is?

Any of us who have taken a marketing course, or been in business, or participated as the subject of marketing (in other words, a consumer), have come across the idea that "knowing your audience" is ever so important. Before getting the content out there, and launching (or re-launching) your product or service, you will want to understand that audience.

A2 Define the niche and evaluate who is responding to your content. #SocialCafe #TBW

— Deborah (@socialwebcafe) March 6, 2013

A2. A great way to get to know your target audience is reviewing your analytics and doing surveys #TBW #SocialCafe

— The Blog Workshop (@TheBlogWorkshop) March 6, 2013

What tools and resources are you using to get the word out?

There are several tools available to us, in a couple different categories:,

• Efficiency tools such as Hootsuite (affiliate link), TweetDeck and many others, and
• Resources tools such as tools that provide metrics and help us with planning our launch.

A3: Just Social Media. I havent ventured into direct e-mail or newsletters yet but I know they have value. #socialcafe #tbw #tbw, socialcafe

— Naturally Stellar (@NaturaleStellar) March 6, 2013

A3: Quality content, community building, consistent publishing. With that down, word spread reader to reader. #Tbw #socialcafe

— Adrianna D. Lupher (@milmoneychica) March 6, 2013

In what ways do you prepare for the outcome of a successful launch?

Common themes came out in our Twitter Chat tonight. Those include not "over-expecting" and also, ensuring that there is a plan for super-success.

A4 Hold no expectations. When I just let things ride, it ends up a success! #socialcafe #tbw

— Victoria Sconion (@inspiringgaia) March 6, 2013

A4. We've all heard of "The Oprah Effect" So, When prepping a launch be PREPARED for additional traffic & lead capture #TBW #SocialCafe

— The Blog Workshop (@TheBlogWorkshop) March 6, 2013

Don't worry if you missed this chat.. We will be there for you next week, too. And, remember that our Social Web Cafe TV is coming up in a couple weeks...

Social Web Cafe TV is launching 4/2 during our #SocialCafe #TBW Twitter Chat please RT

— Deborah (@socialwebcafe) March 6, 2013

@nsvgblog Hey there! No worries We have our contest chat coming up next week :) Stay tuned. sw.bcafe.co/grid#TBW #SocialCafe

— The Blog Workshop (@TheBlogWorkshop) March 6, 2013

This SocialWebCafe Twitter Event is about Preparing A Successful Launch.

Getting ready to launch your business, product, or brand? Or, maybe you are re-launching or re-creating yourself. Join us during this chat to talk about launches and how to plan for that successful launch.

This is our first Twitter Chat at the new time and, even more exciting, the Twitter Chat hosting partnership of Deborah and Da Vinci, in anticipation of the upcoming Social Web Cafe TV, that will accompany these chats. Be sure and visit Da Vinci at TheBlogWorksop.com. Did we say experience? Yes, Da Vinci knows about successful launches, too!

Twitter Event Questions

• Q1:  How do you determine the best methods for promotion?
• Q2:  How do determine who your target audience is?
• Q3:  What tools and resources are you using to get the word out?
• Q4:  In what ways do you prepare for the outcome of a successful launch?

This #SocialCafe event sponsored, in part, by our wonderful friends at:

Twitter Event Details

• Date: 2013-03-05
• Time: 9:00 pm EST EDT/EST
• Hashtag: #SocialCafe #TBW

Time Conversion for Twitter Events Time Zone Difference Calculator

Format: Q&A

For more information on the formats of Twitter Events and what we recommend as tools to join in the fun, please visit Twitter Event Instruction.

Have questions? Leave them in the comments or send a regular tweet to Deborah @SocialWebCafe.