7 Strategies For Avoiding Social Media Burnout

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Deborah says, "Mr. Timmins shares some great tips to help us avoid the burnout."

Now, on to the article...

With today's proliferation of social media platforms, it's easy for ambitious online business owners to get in over their heads fast.  Here are some things to keep in mind to avoid social media burnout:

Know what you're signing up for. 

Social media management requires a bigger time investment than most other forms of online marketing.  Don't make the critical mistake of lumping social media marketing in with passive forms of marketing, thinking you can just throw up some photos, walk away, and expect it to work for you.  Good social media strategy comes down to an ongoing relationship with a living, breathing customer base.  If you aren't prepared to muster up the resources necessary to engage your customers on a regular basis, then your social media campaign will ultimately do you more harm than good.  Social media can yield incredible results, but you get out of it what you put into it. 

Focus on the big fish.

Don't overdo it and burn yourself out by trying to maintain a presence on every single social media platform.  This is likely to lead to disappointment when you find you simply don't have the time or energy to manage 10 or more different customer bases, all vying for answers to their questions.  Facebook, Twitter, YouTube, Instagram – start with one or two of these heavy hitters.  Unless you've been in business for a long time and you have your social media campaign under serious control, it's best to curb your ambition and remember that less is more and certain social media platforms will almost certainly be irrelevant for your own business.  Eliminate these and don't look back.

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Set a social media maintenance routine. 

If you're going back and forth between all of your accounts willy-nilly, making status updates at random, you're at high risk for social media burnout, at which point you might be tempted to abandon your social media campaign forever to rot in the black holes of cyberspace.  Set aside a regular schedule for social media upkeep and stick to it, just like you would with any other serious marketing strategy.

Take breaks. 

It's easy to fall into the bad habit of obsessively checking your accounts multiple times an hour from your mobile phone when you're supposed to be off the clock.  Caution:  When the novelty wears off and you don't feel like you're getting out of it what you're putting in, you're going to question whether this social media thing is all it's cracked up to be.  Hang in there and don't neglect your sanity.

Create a content development plan. 

It can take a lot of pressure off if you know your game plan ahead of time and don't have to generate ideas on the spur of the moment.  Having a plan also ensures that you're generating fresh and relevant content on a regular basis and preventing your accounts from falling into a state of neglect.

Hire help. 

The most successful social media campaigns aren't one-man operations.  As your campaign (hopefully) experiences exponential growth, there are certain tasks that can and should be outsourced.  If you're on a shoestring, consider hiring a student as an intern to perform certain tasks.  Don't be too self-sufficient to ask for help when you need it.

Check yourself.

If you still find yourself unable to manage the social media monster you've created, you might need to re-examine your methods.  If you're posting status updates every five minutes, it might be time to pull in the reins a little bit.

Finally, if a certain platform isn't working for you, ditch it and focus on the ones that are.  It's better to have one or two top-performing accounts than 10 accounts with mediocre results.  When it comes to social media marketing, you have to be all in where it counts.

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This post was generously provided by Craig Timmins.

  • Avin.b November 12, 2015, 2:29 am

    Social Media is very important these days, its very fast and gives you quality lead

  • hina khan December 29, 2015, 4:23 am

    Social media plays an important role in our daily life.Social media facilitate to connect us at any time and any place.While following above advises,it is easy to avoid burnout.

  • herafatima January 15, 2016, 1:57 am

    Social Media are main part of our life in Now Days.thats are great article or learn me but get so knowledge it.

  • Quamarul Islam Manna February 6, 2016, 8:06 am

    Hi Craig, at first, I’d like to thank you for such a great post. I always try to maintain my time to manage social media. I also used to post images with my social shares.

  • Maya February 23, 2016, 10:29 am

    With so many metrics that you can measure, its great that you pointed out to check yourself. Sometimes I think people don’t give their post enough time to gain a following before abandoning it for another. Anyhow i liked teh post keep doing the awesome job!

  • mishalkhan February 25, 2016, 4:39 am

    When you addict with social network then you do not leave it easily. It’s important to share your business online on social media . thanks for great post.

  • ali sufyan March 4, 2016, 2:05 pm

    brilliant and helpful strategies. thanku so much.

  • jjoaquin April 17, 2016, 11:59 pm

    thanks alot for sharing this one. Helpful tips and very well explained ideas.

  • harriet April 21, 2016, 2:56 am

    I want to to thank you for this fantastic read!! I definitely loved every bit of it.

    I have got you book marked to check out new
    stuff you post…

  • Devnarayan May 27, 2016, 2:42 am

    Really nice tips. Social media sites are indeed a really big help in our daily life and for work too. Thank you for sharing such an amazing article with us.

  • Ajay June 7, 2016, 6:31 am

    What a great article. I really like this post as it is very useful and insightful post. You have explained it in a very impressive manner. Thanks for sharing this nice article. Keep sharing.


  • viki debbarma June 14, 2016, 11:48 pm

    Thanx for the strategies and tips on social media.

  • agriecons June 21, 2016, 4:16 am

    I didn’t know there was something like social media burnout!Anyway nice strategies

  • dhanunjai June 28, 2016, 2:13 am

    thanks for sharing,i am trying myself to make some good traffic coming from social media but failing most of the times

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