The Benefits of Using Linkedin Professionally

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The professional business world can be a tough industry to break into, but there are ways that people can get their foot in the door, such as using Linkedin. This is a great way to not only break into the business industry but to also connect with others. People in the business industry use Linkedin for referrals, recommendations, introductions and just connecting with each other. The site is more than just a social media or networking site, however; it's a strategic chance for people to excel in a cut-throat world. Here are a few of the benefits that people gain when they use Linkedin professionally.

Smart Connections

The best thing about Linkedin is that serious business owners use this social media platform than any other. People can visit the pages of successful businesspeople. One example is Clarence Gooden's Linkedin profile, to see a summary of their careers and notable achievements. People in the business community use Linkedin as a way to develop their professional profiles and often use professional head shots for their profile photos. In short, it's a social media site built by professionals for professionals.

Using Linkedin as a Research Tool

Since Linkedin has one of the most comprehensive lists of important individuals in the business world, people can use this site as a tool to research companies and people with whom they want to engage. Using this site, they can make a targeted list of certain individuals that they want to get to know. This can help them gain information on a certain industry, and it could act as a way to contact these individuals with smart, well-researched messages.

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Rules of Etiquette

No matter the social media website that a person is using, there are certain rules of engagement that need to be followed. Knowing these rules can improve a person's chances of linking up with more high-powered individuals in the business world. Just because someone has linked with a person on Linkedin doesn't give that person the right to send frequent sales-based emails. Instead, use Linkedin as a way to interact with people and gain their support. It can be used to contact people on a business level by building a strong base.

Increasing Brand Power

Not only does a presence on Linkedin help individuals; it also helps their brand identity. It's a great way to get out the name of a company or brand to a professional group of people. The way that big time business owners see a brand or name in the industry is extremely important. Using Linkedin, individuals can promote a brand correctly and on a more personal level. Growing a brand identity on the platform involves making smart connections and building these connections. Once these connections are established, it opens the door to other possibilities that simply don't present themselves on other social media sites such as Facebook and Twitter.

Linkedin is a serious way for the professional community to interact. This is the type of social media network that real decision makers use. The benefits above show why Linkedin is a resume and social media hybrid that is too helpful for professionals not to take advantage of it.

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This post was generously provided by Clarence Gooden.

Clarence Gooden avatarThis article has been generously provided by a guest author of SocialWebCafe. Please take a moment to visit Clarence Gooden's Linkedin profile and find out more about this author.

  • Khagesh Darji September 15, 2015, 3:12 am

    Hey Clarence,
    I agree with all points that you mentioned in this post. Linkedin is a great place for professional peoples to build a good network.
    BTW the article is great.
    Thank you so much for sharing it with us.

  • chen September 22, 2015, 2:06 am

    Hey Clarence
    I really love this blog since I’am a working professional I know the facts of LinkedIn. But the something which is special in this blog is your content It is really awesome. The content leads me to the flow on your entire blog.

    Thanks For your Blog

    Waiting For your Next Blog

    With Regards


  • Back Link Baron September 28, 2015, 2:06 am

    Nice article about the benefits of using linkedin professionally

  • ripz October 22, 2015, 12:22 am

    i log in Linkedin but i dnt know how to use & what are its benifits but after reading this i come to know thnx for the great article thnxx keep updating

  • Claire Greenhow October 26, 2015, 8:20 am

    Having a well-written and optimised Linkedin profile is essential, whether you’re looking for a new job, or not, it’s effectively your online CV/resume. I write Linkedin profiles professionally and I have seen first-hand how personal brands have been elevated overnight once a robust profile is in place. But it doesn’t end there, you need to update, connect and establish yourself as an industry expert on Linkedin; share your blogs/articles, use Linkedin Pulse and participate in groups to get your name known.

  • Unlockninja November 16, 2015, 3:31 am

    Great use to benefits of using linkedin professionally..

  • Khagesh Darji December 16, 2015, 10:15 am

    An impressive and interesting information about LinkedIN, One of the best Social Media website where generally used only professional and they’re easily connect and branding of product it’s very easily if social profile quite good, thanks for shared and I really enjoyed reading this post.

  • Arielle August 18, 2016, 3:54 am


    I am really influenced by your post!!All of this information is pretty impressive.

    LinkedIn is a business-oriented social networking site that caters mostly to professionals all around the world.LinkedIn has the potential to give great exposure for someone company. This is possible by creating a LinkedIn company page which has the company’s products and services.
    Even if you are not conducting a current job search, for ongoing career management and personal branding efforts, any tool that can help you network more effectively and efficiently should be of great interest.

    Thanks for such a nice post!!

    Warm regards,

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