The professional business world can be a tough industry to break into, but there are ways that people can get their foot in the door, such as using Linkedin. This is a great way to not only break into the business industry but to also connect with others. People in the business industry use Linkedin for referrals, recommendations, introductions and just connecting with each other. The site is more than just a social media or networking site, however; it’s a strategic chance for people to excel in a cut-throat world. Here are a few of the benefits that people gain when they use Linkedin professionally.
The best thing about Linkedin is that serious business owners use this social media platform than any other. People can visit the pages of successful businesspeople. One example is Clarence Gooden’s Linkedin profile, to see a summary of their careers and notable achievements. People in the business community use Linkedin as a way to develop their professional profiles and often use professional head shots for their profile photos. In short, it’s a social media site built by professionals for professionals.
Using Linkedin as a Research Tool
Since Linkedin has one of the most comprehensive lists of important individuals in the business world, people can use this site as a tool to research companies and people with whom they want to engage. Using this site, they can make a targeted list of certain individuals that they want to get to know. This can help them gain information on a certain industry, and it could act as a way to contact these individuals with smart, well-researched messages.
Rules of Etiquette
No matter the social media website that a person is using, there are certain rules of engagement that need to be followed. Knowing these rules can improve a person’s chances of linking up with more high-powered individuals in the business world. Just because someone has linked with a person on Linkedin doesn’t give that person the right to send frequent sales-based emails. Instead, use Linkedin as a way to interact with people and gain their support. It can be used to contact people on a business level by building a strong base.
Increasing Brand Power
Not only does a presence on Linkedin help individuals; it also helps their brand identity. It’s a great way to get out the name of a company or brand to a professional group of people. The way that big time business owners see a brand or name in the industry is extremely important. Using Linkedin, individuals can promote a brand correctly and on a more personal level. Growing a brand identity on the platform involves making smart connections and building these connections. Once these connections are established, it opens the door to other possibilities that simply don’t present themselves on other social media sites such as Facebook and Twitter.
Linkedin is a serious way for the professional community to interact. This is the type of social media network that real decision makers use. The benefits above show why Linkedin is a resume and social media hybrid that is too helpful for professionals not to take advantage of it.