The story goes that curiosity struck over a common breakfast, in the techno city of Austin, Texas, three years ago. The topic? The question of how far a tweet would travel and how many people would read or retweet that tweet. Out of that curious conversation, the San Francisco based project, TweetReach, the brainchild of Union Metrics, was born.
Has this project nestled into San Francisco, to live solely in the great Silicon Valley? No. Similar to the concept of globally traveling tweets, it appears that it has reached its sister city of Los Angeles, as well, with anticipation of more to come.
TweetReach is a “Twitter Analytics” project, allowing people to sign up and review different analytics, including who their most influential tweep is, how far their tweet travelled, and who tweeted it, to name a few.
TweetReach is not alone, with twitter analytics companies, tools, and components growing. There are many such tools available, with varying degrees of complexity, detail, and price range. Some tools include the impressive up-and-coming HashTracking, and tools, which include twitter analytics components, like Sprout Social, Hootsuite, and Commun.it (Twitter relationship building tool).
TweetReach has some fascinating case studies of the reach of a tweet, with such events as the 2012 Grammy Awards and the Golden Globes, as well as a case study on Sunset Boulevard’s very own, The Roxy Theatre.
Where do your tweets travel? First, one needs to know the stats, the twitter analytics. Who knows? Maybe that Los Angeles tweet will travel around the world and back again, and twitter analytics companies, like TweetReach and the others, will capture the stats to prove it. After all, the distance between two points, in the global Twitter world, is only 140 characters and a millisecond.