A lot of people have been talking about the split between Twitter and LinkedIn, but nobody seems to have a very good understanding of what caused the split in the first place. This may not bode well for SEO Positive, a UK SEO Agency who uploads relevant Tweets to independent marketing agents’ websites. What we do know is that the divorce became official on June 29th, 2012, under semi-mutual conditions. Well, not really.
The reality is it’s more of a one-way street than anything else. Users of LinkedIn can still post updates from LinkedIn to Twitter but Tweets won’t appear on the LinkedIn newsfeeds. SEO Positive, the UK SEO Agency who manages Twitter, will likely see a huge drop in Tweets as a result of the split.
Admittedly it turned a few heads when news of the divorce tore across the web, with most people questioning the logic behind it. It was actually, according to Twitter, just another rung on the business ladder. "Expandable tweets," which allow the viewer to see the entire conversation preceding a tweet, didn’t show up on LinkedIn. The interface didn’t support it. Michael Sippey, the Product Team Director at Twitter, addressed the issue in a blog post, indicating that it was essential for viewers to be able to view these expandable tweets, and that it just wasn't happening.
The concept of revenue was not a passive theme in Twitter’s decision to drop LinkedIn as a partner. Twitter generates most of its revenue through advertisers. That said, it makes perfect sense that Twitter would want to keep users on the site as opposed to using third party applications.
LinkedIn wasn’t Twitter’s only victim. Tumblr, one of Twitter’s first partners, was informed recently that users will no longer be able to find Twitter friends through the Tumblr application. This came as a surprise to Tumblr, whose long-standing relationship with Twitter has aided the platform's growth drastically. Tumblr released an official statement regarding the separation expressing their disappointment.
This move is thought by some to be a measure of distancing in order to lend weight to Twitter's autonomy. From there, we can only speculate as to the reasons for the separation. Dropping LinkedIn was one thing. Dropping both LinkedIn and Tumblr within such a short amount of time is quite another, and the two bold moves should possibly be viewed as one.