So, is it time to run a Facebook Contest? I thought I would try one out on my brand new Facebook Fan page at facebook.com/socialwebcafe. Now, I don't want to make a complete fool of myself in the process, but, at some point, we have to jump in and get our feet wet, right? And, besides, if this contest thing works out well, it would be a win-win with promotion opportunities for me and goodies for the winners.
[caption id="attachment_349" align="alignleft" width="500"] Content Diagram by Deborah[/caption]
Have you ever read an article and half-way through the article you wondered where the blogger was going? Sometimes, the author is back on track by the following paragraph and you mentally think to yourself, “That was weird, but ok” and go on with your reading.
There are times when this technique can be effective, especially with readers that want to figure out why the writer did what they did. And, in some cases the off-topic meanderings won’t impact other readers at all. And, for many of the readers, and especially the “skimmers,” it will just bounce off them, lost in the “skim excess” of unread material in the article.