marketing

Irrespective whether 2012 was a fruitful year that brought you more clients and increased your sales, or was modest and did not have anything exciting for your online business, it is time to move on and start planning for 2013. Since it is very likely that you have already reviewed your online marketing efforts, the beginning of the year is the ideal time to start considering the additions or subtractions you will be performing from now on and the rest of the year. Following is a list of internet marketing areas that are worth exploring in 2013.

Pinterest

Pinterest was all the rage last year and because it will continue to have a key role in 2013 as well, you should consider creating an account there. If you are curious why you would need an account on a photo sharing site, then you should know that this is the easiest way to obtain high quality and valuable backlinks. Simply put, every picture you pin on this website is always accompanied by the link to your blog or guest post.

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#SocialCafe Freelancing and Keeping It Positive

This Twitter Chat and Party is for freelancers, with cool prizes! We are going to help you with ideas that you could use to generate income for yourself. Let's talk profits and successful case studies.

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How To Promote Your Business Locally


Remember when consumers were told to "let your fingers do the walking" through the YellowPages to find local businesses? Those days have long since passed as local marketing trends have shifted to the internet. Unfortunately, many small businesses have not established a strong enough online presence to draw in new customers and build strong relationships with their current client base. If you have not yet taken advantages of the many local marketing opportunities that the internet affords you, it is time to reevaluate your strategy.

Here are four simple ways to boost the reaches of your local marketing by utilizing the internet.

1. Maintain a Professional Website

If your small business is not already represented by a website - start one. If your current website has been collecting cyber "dust" and has remained unchanged and unused for years - update it. Consumers are far more likely to give their business to a company that regularly updates a clean, concise, and professional looking webpage. Your page should be used to explain your services, introduce your customers to who you are and what you stand for, and provide links for current and potential clients to connect with you on other online mediums or to reach out to you for further information.

2. Manage a Blog

Blogs are best used for local marketing when they provide insightful, helpful information to consumers. In doing so, you are establishing a need - that is to say, your customers will be able to understand why they need you to provide them with services and helpful advice. This gives you credibility in your field, and enables you to build lasting relationships with your clients. By using keywords (generally these are words that you would expect consumers to type into a search engine to find companies like your own), you will become the top search result and draw in more new customers.

3. Be a Social Butterfly

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Why Did Twitter Break Up with LinkedIn and Tumblr?

Social Web Cafe:  LinkedIn

A lot of people have been talking about the split between Twitter and LinkedIn, but nobody seems to have a very good understanding of what caused the split in the first place. This may not bode well for SEO Positive, a UK SEO Agency who uploads relevant Tweets to independent marketing agents’ websites. What we do know is that the divorce became official on June 29th, 2012, under semi-mutual conditions. Well, not really.

The reality is it’s more of a one-way street than anything else. Users of LinkedIn can still post updates from LinkedIn to Twitter but Tweets won’t appear on the LinkedIn newsfeeds. SEO Positive, the UK SEO Agency who manages Twitter, will likely see a huge drop in Tweets as a result of the split.

Logic 

Admittedly it turned a few heads when news of the divorce tore across the web, with most people questioning the logic behind it. It was actually, according to Twitter, just another rung on the business ladder. "Expandable tweets," which allow the viewer to see the entire conversation preceding a tweet, didn’t show up on LinkedIn. The interface didn’t support it. Michael Sippey, the Product Team Director at Twitter, addressed the issue in a blog post, indicating that it was essential for viewers to be able to view these expandable tweets, and that it just wasn't happening.

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The Advantages of Outsourcing Your SEM

If you want to succeed online, you need to implement search engine marketing (SEM) tactics. SEM refers to marketing through the search engines and includes search engine optimization as well as pay-per-click advertising. If you’re well versed in SEM, then you can implement the strategies yourself. If you still have no idea what SEM actually [...]

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