If you want to succeed online, you need to implement search engine marketing (SEM) tactics. SEM refers to marketing through the search engines and includes search engine optimization as well as pay-per-click advertising. If you’re well versed in SEM, then you can implement the strategies yourself. If you still have no idea what SEM actually [...]
I was taking a walk down memory lane a few weeks back, as I was perusing through the weekly column that I wrote in the early part of this century. It was called "Web Tips." (Watch for it, I will post some archives, for fun, on this site. :)) It brought to mind the pre-blog era, when ezines ruled and there was an excitement and newness in the world of the web. In that, there was this new thing called "Search Engine Optimization" (SEO).
I was intrigued by the analytical requirements of SEO. I was fascinated by the ability to reach that first page of search engine results, and the challenge to get there before my competitors!