Social Web Cafe Social Web Cafe

Specializing in the *Social* and the *Media*

  • Home
  • About
  • Blog
    • Blogging
    • Marketing
    • Social Media
      • Facebook
      • Google+
      • Twitter
    • Video Tips
  • Write for Us!
  • Need an Influential Writer?
    • Do You Need a Little Tech Help?
  • Contact
    • Schedule Free Appointment
  • Consult (Trained in Psychology)
  • Toggle Mobile Menu

Top Tips for Digital Marketing

March 9, 2018 by Deborah Anderson

TwitterFacebookPinterestGoogle PlusLinkedInStumbleUpon

If you’re running a business in the modern age of the internet, you know how important digital marketing is. To have the best chance of running a successful business, you need a beautiful website that’s accessible across various devices along with an effective digital advertising strategy that increases your brand awareness and draws in customers from various online sources.

Many of the challenges small business owners face with digital marketing have to do with the investment of time and money. It can take a significant number of hours and research to run your own digital marketing campaign, but hiring everything out can be extremely expensive. Many small business owners find a balance in doing some of the marketing themselves and turning over other elements of digital advertising to experts. Here are some things to consider as you create your own marketing strategy.

Figure Out Your Strengths

As you are working on deciding which parts of your advertising strategy to manage yourself, you may want to sit down and think about your personal strengths. Are you great at writing engaging copy? You could add a blog to your website to publish fresh content and engage with potential clients. Do you like to make how-to videos related to your industry? Maybe creating a YouTube account would be a good fit.

Along with figuring out which aspects of your marketing tasks you’d like to maintain control of, you should also think about which ones would be better handled by someone else. If you prefer to oversee rather than engage in hands-on work, you could consider hiring a part-time assistant to handle social media posts and email marketing. If you don’t want to spend the time to learn about search engine algorithms, you could choose to leave your site’s online ranking to an SEO professional.

Make a Comprehensive Plan

One of the keys to an effective digital marketing campaign is making sure all the elements work together to accomplish a common goal. There are numerous digital places and methods you can use to promote your business, including social media, SEO, blogging, paid advertising, email marketing, review sites, and online business directories. Most people don’t have to time to participate in every available option, nor would taking this approach necessarily be efficient. It’s usually better to pick a few marketing methods and build a strategy that incorporates them to meet a specific goal.

Optimize Your Website

Regardless of what methods you decide to use to improve your brand recognition online, it can be ineffective if your company’s website is pushing visitors away rather than converting them to sales. With most people finding new businesses through web searches, maintaining an attractive and user-friendly website can be one of the most vital parts of your entire marketing strategy. Most experts agree that an effective modern website should load quickly and be accessible on multiple devices, including mobile platforms. It can also help to make sure your site clearly indicates your company’s industry and contact information.

If you enjoy graphic design and copywriting, you may want to spend the time to make your own website. There are hosting services that make it easy to create a website from scratch or from a professional template. If you prefer to spend your time and energy on other aspects of running your business, you can outsource your whole website design to professionals.

Whether you run a sole proprietorship or a multimillion-dollar corporation, your digital marketing strategy can be a key element in garnering customers and securing a successful future. If you aren’t sure where to start, you may want to research digital marketing methods and decide which ones you want to employ. Once you have a plan to reach your advertising goals, you can decide which elements to outsource and which to keep in-house.

ShareTweet
PlusPinDiggLinkedInDiscussStumbleSaveScheduleSaveTumbleFlip
  • Bio
  • Twitter
  • Facebook
  • LinkedIn
  • Latest Posts
  • YouTube
  • Pinterest
Deborah Anderson

Deborah Anderson

Deborah is the "secret" SEO ninja and internet marketer from the very beginning (and sought after by the legendary Corey Rudl and other industry pioneering greats).
Deborah Anderson

@socialwebcafe

Join #SocialCafe Tues 9p EDT | Deborah is finishing her Doctorate in Psychology... Thanks for your patience!
@TheTomGReid Sure thing. BTW - there is this code that I developed to help with monetization shortcode for a WP bl… https://t.co/3o3q0FZKFB - 4 days ago
Deborah Anderson
Deborah Anderson
Deborah Anderson

Latest posts by Deborah Anderson (see all)

  • Understanding RSS - September 17, 2018
  • Impact of Augmented Reality on Social Media Marketing - August 23, 2018
  • Using RSS to Offer Your Barter Services(?) - August 20, 2018
  • Getting Along With Difficult People in Online Business - July 20, 2018
  • Top Tips for Digital Marketing - March 9, 2018
Deborah Anderson

Deborah Anderson

Deborah Anderson

Deborah Anderson

Filed Under: ActiveContent, Marketing

Want the Tips & Strategies?

Please bear with us as we make changes to this section. Thank you.
0 comments… add one
Cancel reply

Leave a Comment

Next post: How To Effectively Run A Business Twitter Account (Without Violating Their TOS)

Previous post: Web Design that Pops, Representing You and Your Audience: Let’s Look at Dental Sites