Social Web Cafe Article is an awesome “Twitter Relationship Tool.” It helps to put the peeps back in the tweeps and allow you to truly use Twitter as a way of connecting with people and not just another robotic tool on the internet that broadcasts your messages one way. This article will show you four things that does for you, so you don’t have to (saving you time). In reality, does so much more than what is listed here, but this will give you an overview of how helps you to perform tasks without sacrificing the relational aspect and potential of the Twitter experience.

There is so much information out there about Twitter that it’s hard to determine what is real and what is fake. Unfortunately, there are also plenty of articles out there that discuss features and information about Twitter that is entirely untrue, and then there are those people who simply are ignorant about Twitter and create myths about the popular social network.

If you want to use Twitter, it’s very important that you have an honest understanding of it. The following are five common misconceptions about Twitter.

1. I don’t have anything to say.

This is simply not true. ..

Twitter is a very personal social media platform and with modern inventions such as smartphones, you are nearly always connected to the internet and these networks. As such, you can use Twitter – or “tweet” –  as regularly as you like.  With constant tweeting and success, you can build up a reputable following.

Yet, once you gain this following, you should be concerned about how secure your Twitter profile is.  It is, after all, one of the your most direct and important communication channels to your audience.  Whether it’s for personal use or for representing a larger company or organization, your Twitter account needs to be secure.

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Remember when consumers were told to “let your fingers do the walking” through the YellowPages to find local businesses? Those days have long since passed as local marketing trends have shifted to the internet. Unfortunately, many small businesses have not established a strong enough online presence to draw in new customers and build strong relationships with their current client base. If you have not yet taken advantages of the many local marketing opportunities that the internet affords you, it is time to reevaluate your strategy.

Here are four simple ways to boost the reaches of your local marketing by utilizing the internet.
1. Maintain a Professional Website
If your small business is not already represented by a website – start one. If your current website has been collecting cyber “dust” and has remained unchanged and unused for years – update it. Consumers are far more likely to give their business to a company that regularly updates a clean, concise, and professional looking webpage. Your page should be used to explain your services, introduce your customers to who you are and what you stand for, and provide links for current and potential clients to connect with you on other online mediums or to reach out to you for further information.
2. Manage a Blog
Blogs are best used for local marketing when they provide insightful, helpful information to consumers. In doing so, you are establishing a need – that is to say, your customers will be able to understand why they need you to provide them with services and helpful advice. This gives you credibility in your field, and enables you to build lasting relationships with your clients. By using keywords (generally these are words that you would expect consumers to type into a search engine to find companies like your own), you will become the top search result and draw in more new customers.
3. Be a Social Butterfly