With today’s proliferation of social media platforms, it’s easy for ambitious online business owners to get in over their heads fast. Here are some things to keep in mind to avoid social media burnout:
Know what you’re signing up for.
Social media management requires a bigger time investment than most other forms of online marketing. Don’t make the critical mistake of lumping social media marketing in with passive forms of marketing, thinking you can just throw up some photos, walk away, and expect it to work for you. Good social media strategy comes down to an ongoing relationship with a living, breathing customer base. If you aren’t prepared to muster up the resources necessary to engage your customers on a regular basis, then your social media campaign will ultimately do you more harm than good. Social media can yield incredible results, but you get out of it what you put into it.
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If you run any kind of business with an online presence, you have probably heard of the word “SEO.” Chances are that you are implementing a good number of SEO practices to boost your search rankings as well. Indeed, without proper Search Engine Optimization, an online business would simply find itself lost and sidelined amidst competition. Just as the “must do’s” of SEO are essential to the success of a business, there are certain “do not’s” that one must keep in mind so as to not make an SEO faux pas. And here they are, in no particular order.
Mistake 1: Not Researching Keywords Thoroughly Enough
Keywords form the basis of SEO and the way the world uses the internet at large. No matter how much content you pump into your website or how often you update it, it will not yield much traffic unless it is fortified with relevant and “high-result” keywords.
When running a booth at a trade show or event, most companies want to get the most out of the experience. Unfortunately, some business owners will spend a lot of time and money planning the event, only to gain few interested buyers. Fortunately, one can create buzz for their company when following these ten simple trade show event tips.
Free items: When handing out promo items, one can create excitement about their company. Ideally, one should give away sunglasses, shirts, coffee mugs or a simple electronic device such as a USB drive. When doing this, a company can create plenty of excitement for their product or idea. Not only that, this is an inexpensive and effective way to get free advertising. Without a doubt, one must hand out interesting and likeable promotional products.
Business cards: When going to a promotional show, some people forget, or run out of, business cards. When this happens, people will have a difficult time in remembering the company information. To keep a person interested, a company should place business cards out on their table and hand them out to every visitor.
Some people mess up when they design a website because they end up with frustrated visitors. I’ve talked about a few things they need to watch out for if they want to keep their visitors happy.
When you design your website it’s important that you don’t rush into anything too quickly. You don’t want people to click away and never come back. If you want everyone to enjoy spending time on your site it’s really important that you don’t annoy them. You know how much patience an average visitor has these days and it’s easy to scare them away.