Infographic and research by Umpf social media agency

A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.

Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can’t compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.

It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn


Google Adwords Pay Off (for Google)!

We know that Google is popular. In our pop culture, we often hear and say, “Hey I’m going to ‘Google’ that.” When was the last time you heard someone say, “Hey, I’m going to ‘Bing’ that.” No offense, Bing, “Just Sayin.”

Search engine optimization continues to be one of the most lucrative professions in the online development industry, and that’s for a pretty good reason. Google continues to update its search engine ranking algorithms, first unleashing its Google Panda modification and then treating the world to Google Penguin the next year. These two updates have focused almost entirely on relegating so-called “junk websites” to the back of the line when a user searches for their content using their top keywords. Junk websites are identifiable in a number of ways, including their adherence to emphasizing and overly repeating keywords, filling the site with over-the-top advertising, and placing a high number of wasteful, junky links all over the site’s design.

These things are now easy to spot by Google’s advanced Panda and Penguin algorithms and, in fact, Google Penguin was designed almost exclusively to prevent the proliferation of wasteful links. The algorithm’s effectiveness was recently tested by a leading search engine optimization firm, which placed tens of thousands of these wasteful links all over a well-regarded website which placed on the first page of Google search results. Five weeks and $45 later, that website was no longer an authority in its niche. Its space on the front page was done away with, and Google relegated it to the “back pages” of spam, junk, and newcomers. The lesson? Write and link to content with purpose and good reason, or Google will have a pretty good reason to send a website to the back of the line.