Choosing the name of your website domain may seem simple until you start to go through the process. There are several things you need to consider when you are trying to find the best choice for your web page address. Here are just a few tips as you think about your company's new domain.
Don't spend time choosing your extension.
Although you should choose your domain name carefully, it is not advisable to get creative with the extension. There are many available, but it is still the .com extension that is by far the most dominant, and it is also the extension that new customers will assume your business is using when they are searching for your website. However, if you find the perfect name for your URL, but you find that the .com extension is already taken, you might want to consider using .net. This is clearly the second choice for commercial websites. If you are operating a non-profit website, then you should think about using a .org extension. This is the best choice for many non-profit organizations.
Don't feel you must choose a single name.
The truth is that domain name registration is cheap. For a small amount of money, you can have the name for an entire year, and there is no obligation to renew the name. The importance of understanding this is that if you have two names that you like equally, you can register both of them. The beautiful part of it is, you can actually use both of these names if you like. The company that you register your domains with will want to know where to send people when they enter your URL. This information will come from your Internet service provider. You can have more than one name pointed to your website. For example, you may have come up with the perfect name for your site, but you want to register both the extensions of .com and .net. You can have both of these URLs pointed to your website. Either address will take your customers to your company's web page.
Think about including one or more of your keywords.
If you are in the process of creating or have already created your website, you most likely have a few keywords that you will be using for your search engine optimization and ranking of your website. Using a keyword in your URL will augment your efforts to be found easily in a search engine. Of course, these keywords need to be directly related to what you are selling, so your new customers can find your site.
Experiment with various names.
There are several domain registration companies that have search engines to help you find what is available and what is not. Try not to assume that the name you want is taken. Domain names frequently expire and are available to the first person that pays for the registration. One example of a company that has a domain search is Network Solutions.