business

Marketing For a Digital Age

Services Made Easy Technology has actually streamlined the marketing process. The services available today can revolutionize the way that you reach a global base of customers. From email marketing to pay per click advertising, online marketing is a new way of reaching an increasingly tech-savvy populace. Website development was the first stage of this development, [...]

When running a booth at a trade show or event, most companies want to get the most out of the experience. Unfortunately, some business owners will spend a lot of time and money planning the event, only to gain few interested buyers. Fortunately, one can create buzz for their company when following these ten simple trade show event tips.
Free items: When handing out promo items, one can create excitement about their company. Ideally, one should give away sunglasses, shirts, coffee mugs or a simple electronic device such as a USB drive. When doing this, a company can create plenty of excitement for their product or idea. Not only that, this is an inexpensive and effective way to get free advertising. Without a doubt, one must hand out interesting and likeable promotional products.
Business cards: When going to a promotional show, some people forget, or run out of, business cards. When this happens, people will have a difficult time in remembering the company information. To keep a person interested, a company should place business cards out on their table and hand them out to every visitor.

Social media is a brilliant, modern marketing tool for any business. It allows you to engage with your customers, monitor your reputation, generate sales, create new marketing strategies and keep up to date with the latest happenings from your industry.
However, many business owners are not familiar enough with social media to run it themselves. Therefore, they often think that the best person to be doing the job is a junior, because they are seen as the youngest and therefore the most ‘down with the kids’.
However, by placing one of your biggest marketing outlets in the hands of, what effectively is, an amateur – you could be making a huge mistake.

There is so much information out there about Twitter that it’s hard to determine what is real and what is fake. Unfortunately, there are also plenty of articles out there that discuss features and information about Twitter that is entirely untrue, and then there are those people who simply are ignorant about Twitter and create myths about the popular social network.

If you want to use Twitter, it’s very important that you have an honest understanding of it. The following are five common misconceptions about Twitter.

1. I don’t have anything to say.

This is simply not true. ..

During this Twitter Chat we will be discussing eCommerce. According to Wikipedia, eCommerce is defined as “Electronic commerce, commonly known as e-commerce or eCommerce, or e-business consists of the buying and selling of products or services.”

Did you know that a PayPal Donate button could be called eCommerce? So, let’s chat about how you can enhance the eCommerce (i.e. collecting money) on your blog and share tips with others.