Irrespective whether 2012 was a fruitful year that brought you more clients and increased your sales, or was modest and did not have anything exciting for your online business, it is time to move on and start planning for 2013. Since it is very likely that you have already reviewed your online marketing efforts, the beginning of the year is the ideal time to start considering the additions or subtractions you will be performing from now on and the rest of the year. Following is a list of internet marketing areas that are worth exploring in 2013.
Pinterest was all the rage last year and because it will continue to have a key role in 2013 as well, you should consider creating an account there. If you are curious why you would need an account on a photo sharing site, then you should know that this is the easiest way to obtain high quality and valuable backlinks. Simply put, every picture you pin on this website is always accompanied by the link to your blog or guest post.
Remember when consumers were told to “let your fingers do the walking” through the YellowPages to find local businesses? Those days have long since passed as local marketing trends have shifted to the internet. Unfortunately, many small businesses have not established a strong enough online presence to draw in new customers and build strong relationships with their current client base. If you have not yet taken advantages of the many local marketing opportunities that the internet affords you, it is time to reevaluate your strategy.
Here are four simple ways to boost the reaches of your local marketing by utilizing the internet.
1. Maintain a Professional Website
If your small business is not already represented by a website – start one. If your current website has been collecting cyber “dust” and has remained unchanged and unused for years – update it. Consumers are far more likely to give their business to a company that regularly updates a clean, concise, and professional looking webpage. Your page should be used to explain your services, introduce your customers to who you are and what you stand for, and provide links for current and potential clients to connect with you on other online mediums or to reach out to you for further information.
2. Manage a Blog
Blogs are best used for local marketing when they provide insightful, helpful information to consumers. In doing so, you are establishing a need – that is to say, your customers will be able to understand why they need you to provide them with services and helpful advice. This gives you credibility in your field, and enables you to build lasting relationships with your clients. By using keywords (generally these are words that you would expect consumers to type into a search engine to find companies like your own), you will become the top search result and draw in more new customers.
3. Be a Social Butterfly
If you want to succeed online, you need to implement search engine marketing (SEM) tactics. SEM refers to marketing through the search engines and includes search engine optimization as well as pay-per-click advertising. If you’re well versed in SEM, then you can implement the strategies yourself. If you still have no idea what SEM actually [...]
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In a day and age when making an income, finding a job, and keeping a job is more difficult, there are still ways to make money in social media. Some people find it addicting to work in social media and why not make money doing what you love? Why not work as a Social Media Strategist? As shown in the infographic above, even a copywriter in New York can make a cool $60k. So, where do you find jobs like this? Check out sites like Careerbuilder.com.
For a more comprehensive answer, check out sites and career advice that is found at OnwardSearch.com, specifically related to a career as a Social Media Strategist and other social media jobs and careers.