I always say, “Rome was not built in a day, and neither are brands.” As a publicist, I often use the word “brand” daily when speaking to clients and prospective clients. You could say it’s a part of my jargon. But I know that many people wonder, “What exactly is a brand?”
A brand is defined as a product or service manufactured by a company, given a particular name. In today’s age I would say it is more than that. A brand is person such as an author, fashion stylist, the founder of a non-profit organization. It is also the perception that a consumer has about a particular product or service. For instance, when people think of Wal-Mart, the phrase “everyday low prices” automatically come to mind.
If you have a business, you, too, are your brand. Entrepreneurs are often the face of their company or service. Consumers are able to identify with the CEO of a company, and their story, much easier than they identify with a simple product or service offering.
In essence, a brand is like a combination plate. It consists of many components: the CEO, the product or service itself, and the perception of the consumers.
So what does your brand say about you?
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Absolutely correct, In simple words brand are those which shown your product more valuable to others…
Interesting perspective on the definition of brand. Thank you for sharing your thoughts with us.
Great Post !!!!!!!!!i read the whole article carefully line by line !!!! i really enjoyed it !!!!
I just wanted to let you know that I just found your blog and enjoyed your article.
thanks for sharing such a nice post
Thank you, Harish.
When I am reading about What is a Brand, I would generally want something more besides what is a brand. For example, WHAT is not a brand? and things I can do to improve or enhance my brand.
I think this article is old and it high time it should be updated 🙂