With today's proliferation of social media platforms, it's easy for ambitious online business owners to get in over their heads fast. Here are some things to keep in mind to avoid social media burnout:
Know what you're signing up for.
Social media management requires a bigger time investment than most other forms of online marketing. Don't make the critical mistake of lumping social media marketing in with passive forms of marketing, thinking you can just throw up some photos, walk away, and expect it to work for you. Good social media strategy comes down to an ongoing relationship with a living, breathing customer base. If you aren't prepared to muster up the resources necessary to engage your customers on a regular basis, then your social media campaign will ultimately do you more harm than good. Social media can yield incredible results, but you get out of it what you put into it.
Social media platforms have become a staple part of everyday life in a very short space of time. This phenomenal rise has not gone unnoticed by the marketing departments of thousands of small and medium businesses out there. There is a tremendous potential available in using social media as a promotional vehicle for your company, and it seems that more businesses are joining this bandwagon on a daily basis. But there are some guidelines that are best adhered to if you want to make the most of this one billion plus database of possible customers. If you are thinking of jumping onto the social media marketing rollercoaster, please take a few minutes to read this article first.
Before you get excited about your potential new client base, think hard about the approach you intend to take and work out your goals and long term objective. How many new followers are you aiming to attract each week? How much time do you have every day for social media interactions? Social media strategy is a science in itself and you would do well to read as much information as you can before kicking the project off.
By now your company has probably added a community manager to your company in order to maintain and monitor your social platforms and online review sites. And by now, you’ve realized what an asset this individual is to your program. Not only do they help spread the word about your company online and engage with your customers, but they also take the responsibility off your plate or the plates of your employees.
In fact, when you have a community manager on your team, it’s likely that you don’t even think about your company’s social presence. They do such a good job that you have nothing to do with it anymore.
Any band worth their salt knows the importance of marketing and PR. There are thousands of bands all around the country, all of whom are trying to get noticed and rise to the top of the pile. In this day and age, no band can afford to be without a top quality website, and they also need to be completely on top of their social media pages. Regular updates keep your band fresh in people’s minds, and if you don’t do it, then other bands will get more of their attention. People really love to know all about a band and sometimes 140 characters on Twitter is just not going to cut it. You need to get blogging – sooner rather than later. Blogging will help you rise to the top of the search engine rankings by making your page look more authentic to companies such as Google. Blogging is the best marketing strategy you can employ – but only if your blogs are interesting! Here’s how to keep them fresh.