No matter what smartphone or tablet you own, chances are, you will find a large selection of Twitter applications (a.k.a. “apps”). These are fairly easy to find when you Google the brand of your phone or tablet + Twitter, in your query. If that search does not provide enough search results, add app. If you [...]
Images will be more critical in 2015 than they have to date – particularly on Twitter – because not everyone is currently using them effectively. There is a great advantage to using them now that will not exist when most tweets and other social media shares include an image. Today, any image gets more attention; [...]
Twitter Chats Clearly, Twitter Chats excite me. If they didn’t, I wouldn’t be providing Twitter Chat training to corporations and promoting my own Twitter Chat, the #SocialCafe Twitter Chat on Tuesday nights (6p PST/PDT; 9p EST/EDT). I was curious if I was the only one out there and if others also found Twitter Chats fun, [...]
With today’s proliferation of social media platforms, it’s easy for ambitious online business owners to get in over their heads fast. Here are some things to keep in mind to avoid social media burnout:
Know what you’re signing up for.
Social media management requires a bigger time investment than most other forms of online marketing. Don’t make the critical mistake of lumping social media marketing in with passive forms of marketing, thinking you can just throw up some photos, walk away, and expect it to work for you. Good social media strategy comes down to an ongoing relationship with a living, breathing customer base. If you aren’t prepared to muster up the resources necessary to engage your customers on a regular basis, then your social media campaign will ultimately do you more harm than good. Social media can yield incredible results, but you get out of it what you put into it.