Social Web CafeSpecializing in the *Social* and the *Media*
Twitter is considered to be one of the world’s biggest social media platforms that your business can benefit from in a myriad ways. Benefits can include: reaching out to a wider audience connecting with your customers through public and transparent interaction creating a brand identity and attracting your target audience …and much more! Twitter marketing [...]
For someone like me who loves to be wordy, Twitter is a bit of a challenge. While many people may see the 160 character limit as a restraint, it can actually empower you to drive some serious traffic to your blog. You see, having that limit forces you to really make every word count, and [...]
Maybe you’re spontaneous. Hey, that’s often a good thing. But you can burn yourself by being too spontaneous on social media. Let’s look at hashtag usage as an example. In a nutshell – Be careful about being too spontaneous with hashtags. Let’s break down the hashtag #paytoplay to explore what it means to different people. [...]
Influencers are everywhere on Twitter. They’re witty, they’re insightful, they’re powerful… and they’re bombarded every day by people like you who want to tag along on their coattails towards stardom. Here’s the problem, though: They don’t know you yet, and you have to stand out from among all the voices striving to gain their eyes [...]
No matter what smartphone or tablet you own, chances are, you will find a large selection of Twitter applications (a.k.a. “apps”). These are fairly easy to find when you Google the brand of your phone or tablet + Twitter, in your query. If that search does not provide enough search results, add app. If you [...]
Images will be more critical in 2015 than they have to date – particularly on Twitter – because not everyone is currently using them effectively. There is a great advantage to using them now that will not exist when most tweets and other social media shares include an image. Today, any image gets more attention; [...]