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Marketing For a Digital Age

Deborah says, "We received this very thoughtful guest post from "News Spotter." It is an insightful and much-appreciated article. See for yourself!"

Now, on to the article...

Services Made Easy

Technology has actually streamlined the marketing process. The services available today can revolutionize the way that you reach a global base of customers. From email marketing to pay per click advertising, online marketing is a new way of reaching an increasingly tech-savvy populace. Website development was the first stage of this development, making way for auto-generated newsletters, banner advertisements, and much more. It is now possible to reduce marketing budgets across the board while simultaneously increasing the geographical reach of advertising. This is a scope that was never imagined a mere decade ago.

Email Marketing For All Organizations

It does not matter if you are a company of one or one million, every organization can benefit equally from email marketing. Capturing an email address has never been easier. Once an individual becomes a customer, they can be marketed to in an automatic fashion. You can set the service to send out regular updates on a timetable of your choosing. Alternatively, prospects can also sign up to receive emails from an organization that they are merely interested in. The cost is negligible, coming it at a considerably lower price that printed brochures, making the return on investment much more appealing.


Every organization can benefit equally from email marketing no matter the size.
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Pay Per Click Advertising Works

With the millions of Internet sites now up and running around the world, it can seem a bit daunting to get yours noticed about the rest. There is now a way to target banner advertising to the specific demographic group that you are hoping to reach with your products or services. This brings your website to them, rather than forcing them to go and find you. It is a way to generate unique visitors every month to your website, which in return allows you to convert those leads into paying customers.

Get Ranked At the Top

Finally, online marketing is a way to get your website noticed near the top of the search engine rankings. This is critical. More and more people are conducting online searches every day for the products and services that they require. If you want to increase your base of prospects, you want to be noticed near the top when those searches are made. This is a part of marketing that takes time but pays enormous dividends in the end. As this article on DirJournal.com mentions, when consumers see your website listed, they will click on it and be taken instantly to your homepage.

Comments on this entry are closed.

  • Suresh says:

    Great advice there! I believe video marketing is the most important aspect in today’s digital marketing. Business owners and marketers should focus more resources on this segment.

  • Rahul Phalke says:

    Hi, Nice article keep on work.

  • Great overview of marketing as it stands.
    We couldn’t agree more with this statement: “Finally, online marketing is a way to get your website noticed near the top of the search engine rankings. This is critical. More and more people are conducting online searches every day for the products and services that they require.”

  • Mohsin says:

    Amazing work Keep it up Supereb

  • mcx tips says:

    Great post for marketing-digital-age i have read it complete and looking some more post from your thank

  • mcx tips says:

    Great post for digital marking age we are looking for some more post like this

  • Unlike those days when most entrepreneurs rely on on print-based media to promote their business. With the help of this digital age, things has become easy. Thanks to technology + Internet

  • Hi Deborah,
    It’ really great to know these tips through your post. And I must say that pay per click is the best strategy to use and have worked for me.
    Thanks for sharing.

  • Raman Sharma says:

    Its really amazing blog with very much helpful information, thank you so much for writing this great blog here for us.

  • scott says:

    Hi, Deborah, i totally agree with email and PPC marketing, I think i will be implementing more PPC into my campaigns from now on.

  • Hi!
    Mam, I came to know you via Kikolani! Being your fan! Have a querry, how to survive when a bigger shark is there similar to you but with more money?

  • Winson Ng says:

    I wouldn’t really agree that PPC is the best. Being in eCommerce for the last 5 years, I’ve tried PPC and it won’t help unless you have great content to share. And, most readers or even humans would be turned off by an ad. The best way is still to remain genuine if you could or unless you have a budget to burn and you have pushed out a lot of content on your site already then consider PPC.

    • Suresh Jul 20, 2017 @ 0:48

      Great advice there! I believe video marketing is the most important aspect in today’s digital marketing. Business owners and marketers should focus more resources on this segment.

      • Deborah Anderson Jul 20, 2017 @ 13:30

        Thank you, Suresh. Oh, I do, too. That is why I focus on it so much LOL -Deborah

    • Rahul Phalke Jul 24, 2017 @ 4:17

      Hi, Nice article keep on work.

      • Deborah Anderson Jul 24, 2017 @ 5:05

        Thank you, Rahul. Looking forward to your feedback. -Deborah

    • Jeremy Williams Jul 25, 2017 @ 8:50

      Great overview of marketing as it stands.
      We couldn’t agree more with this statement: “Finally, online marketing is a way to get your website noticed near the top of the search engine rankings. This is critical. More and more people are conducting online searches every day for the products and services that they require.”

    • Mohsin Jul 31, 2017 @ 9:17

      Amazing work Keep it up Supereb

    • mcx tips Jul 31, 2017 @ 21:40

      Great post for marketing-digital-age i have read it complete and looking some more post from your thank

    • mcx tips Jul 31, 2017 @ 21:40

      Great post for digital marking age we are looking for some more post like this

    • Anyaogu Ikechukwu Aug 9, 2017 @ 16:40

      Unlike those days when most entrepreneurs rely on on print-based media to promote their business. With the help of this digital age, things has become easy. Thanks to technology + Internet

    • Robin Khokhar Sep 17, 2017 @ 23:21

      Hi Deborah,
      It’ really great to know these tips through your post. And I must say that pay per click is the best strategy to use and have worked for me.
      Thanks for sharing.

    • Raman Sharma Sep 20, 2017 @ 0:43

      Its really amazing blog with very much helpful information, thank you so much for writing this great blog here for us.

    • scott Sep 20, 2017 @ 5:21

      Hi, Deborah, i totally agree with email and PPC marketing, I think i will be implementing more PPC into my campaigns from now on.

    • Shaswat Mishra Oct 6, 2017 @ 12:26

      Hi!
      Mam, I came to know you via Kikolani! Being your fan! Have a querry, how to survive when a bigger shark is there similar to you but with more money?

    • Winson Ng Oct 18, 2017 @ 10:49

      I wouldn’t really agree that PPC is the best. Being in eCommerce for the last 5 years, I’ve tried PPC and it won’t help unless you have great content to share. And, most readers or even humans would be turned off by an ad. The best way is still to remain genuine if you could or unless you have a budget to burn and you have pushed out a lot of content on your site already then consider PPC.

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