What Is A Brand?

I always say, “Rome was not built in a day, and neither are brands.”  As a publicist, I often use the word “brand” daily when speaking to clients and prospective clients. You could say it’s a part of my jargon. But I know that many people wonder, “What exactly is a brand?”

A brand is defined as a product or service manufactured by a company, given a particular name. In today’s age I would say it is more than that. A brand is person such as an author, fashion stylist, the founder of a non-profit organization. It is also the perception that a consumer has about a particular product or service. For instance, when people think of Wal-Mart, the phrase “everyday low prices” automatically come to mind.

If you have a business, you, too, are your brand. Entrepreneurs are often the face of their company or service. Consumers are able to identify with the CEO of a company, and their story, much easier than they identify with a simple product or service offering.

In essence, a brand is like a combination plate. It consists of many components: the CEO, the product or service itself, and the perception of the consumers.

So what does your brand say about you?

5 comments… add one
  • Restaurants in Electronic City Feb 11, 2013 @ 3:19

    Absolutely correct, In simple words brand are those which shown your product more valuable to others…

    • deborah Mar 18, 2013 @ 14:14

      Interesting perspective on the definition of brand. Thank you for sharing your thoughts with us.

  • harish Feb 19, 2013 @ 4:04

    Great Post !!!!!!!!!i read the whole article carefully line by line !!!! i really enjoyed it !!!!
    I just wanted to let you know that I just found your blog and enjoyed your article.
    thanks for sharing such a nice post

  • Cindy Thompson Jul 2, 2017 @ 17:58

    When I am reading about What is a Brand, I would generally want something more besides what is a brand. For example, WHAT is not a brand? and things I can do to improve or enhance my brand.
    I think this article is old and it high time it should be updated 🙂

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