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As the holiday season is approaching its final days, it gives us time to ponder this past 2015 season. Companies everywhere were looking for ways that they could help customers celebrate the festive season and enjoy it even more. To some, this is “old news,” but for those of us who have been wrapped up (pun intended) in all of the holiday festivities, parties, and planning, we may have missed some of these 2015 controversies. So, let’s get caught up, shall we?

In the last few years, mega-giant retailer coffee seller Starbucks has chosen to participate in the annual holiday celebration by offering customers cups that help convey the holiday mood. Company officials have chosen various kinds of colors and images in recent years.

The technology behind email is incredibly powerful when you think about it. If you look past its more traditional uses, though, it becomes even more so. For instance, consider sending yourself personal reminders throughout your day via email. It effectively turns your email into a web-based notification or reminder platform, and it’s another, unorthodox way [...]

Maybe you’re spontaneous. Hey, that’s often a good thing. But you can burn yourself by being too spontaneous on social media. Let’s look at hashtag usage as an example. In a nutshell – Be careful about being too spontaneous with hashtags. Let’s break down the hashtag #paytoplay to explore what it means to different people. [...]

The Power of Unique – Building Your Brand

The Internet is full. Full of the same old, same old. But there IS room for unique. There always will be room for unique. Over 99% of pages and people online are like poor quality home recordings of the original. The original was unique once, that’s what made it stand out. The original still stands [...]

Influencers are everywhere on Twitter. They’re witty, they’re insightful, they’re powerful… and they’re bombarded every day by people like you who want to tag along on their coattails towards stardom. Here’s the problem, though: They don’t know you yet, and you have to stand out from among all the voices striving to gain their eyes [...]