The Power of Unique – Building Your Brand

The Internet is full. Full of the same old, same old. But there IS room for unique. There always will be room for unique.

Over 99% of pages and people online are like poor quality home recordings of the original. The original was unique once, that’s what made it stand out.

The original still stands out like a Deutsche Gromophon vinyl LP played on a Linn LP12 Sondek turntable surrounded by cheap and tacky CDs and MP3 recordings.

If you are building your brand, online or offline, you must be unique. You must have personality.

Establishing Your Uniqueness

You, as an individual are unique. So am I. Each one of us is unique because no two people have had the same set of life experiences or has the same set of genes. The first step is to acknowledge that you are like no other person who has ever lived. The second is to celebrate that.

If you are building your brand and want to stand out then make sure that you are part of your brand. Let people see the real you. Let people know what makes you different. Let everyone know your unique thoughts on important issues.


You will often see media celebrities wearing peculiar clothes and hats in a bid to establish themselves as unique. That can be part of your unique character, but there needs to be MUCH more to it than that. No brand can be successful unless it stands out as different.

How Do You Talk about Yourself?

The first step is to acknowledge that you are like no other person who has ever lived. The second is to celebrate that. – Phil Turner

Blog. Blog. And then blog some more.

On a blog you can say almost anything you like. If you have a brand and a website make sure that there is a blog and that you are the person who writes the blog posts.

You cannot outsource your uniqueness. No matter how much you pay someone to write your blog posts they will never be the authentic and unique YOU unless you write them yourself. You can hire an editor to tidy them up, but every post needs to be from your heart and your thinking.


Remember why you are doing the blog posts. You are passing on your unique knowledge, your unique perspective on life. You are showing people how you are different and establishing that what you have to say is worth listening to.

There is a symbiotic relationship between you and your brand. You are part of your brand and your brand is a part of you.

And You?

What are you doing to set yourself apart from the imitators, from the herd? Are you part of your brand? Please share your thoughts in the comment box below.

25 comments… add one
  • Philip Turner Jan 28, 2015 @ 5:25

    Thanks for publishing this Deborah.
    I always have my doubts over any article I write. As a kid I would NEVER read through what I had written before handing it in school. I did read this through, but still worried about how it would look.
    Reading it again now, though, I love it. This really is part of my philosophy on life. The images you have added are great, too. Thanks, Phil

    • Deborah E. Anderson Jan 28, 2015 @ 16:36

      Sure thing, Phil. It is a great article and a great philosophy. If more people would realize that, instead of trying to be like everyone else, I think they would feel more fulfilled. Thank you, Phil, for an excellent article!.

  • Mark Kuglin Jan 29, 2015 @ 10:17

    Thank you Phil, Not only is this a great post on your part but it is also the answer that I have been seeking.



    • Philip Turner Jan 30, 2015 @ 5:26

      Hey Mark
      You are a great ad for the power of unique yourself. You help other people all the time, so I am very happy to be able to help you.

      Part of my raison d’etre is to pass on my knowledge and thinking to others in the hope that they will integrate my thoughts with their own and pass them on in turn. Knowing this post has made a Difference is important to me. Thanks

  • Emily Feb 20, 2015 @ 8:41

    Hey thanks for sharing !!!
    It really gonna solve many questions of mine.

  • Fred Simmons Mar 5, 2015 @ 21:09

    This is totally on the point! Mr. Phil, thanks for this great article… This is the sickness of numerous writer or bloggers out there… Don’t be satisfied on just writing the facts, you must create unique ways to present it on your blog so readers will be intrigue to read it.

    • Deborah E. Anderson Mar 12, 2015 @ 18:33

      Thanks for your feedback, Fred. Yes, this is a great article by Phil (all his articles are excellent!), and really inspires us all.

    • Phil Turner Mar 12, 2015 @ 23:42

      Glad you liked it Fred.
      When I started writing I was just the same. Same old, same old. The confidence to be unique comes with experience. If only we could have our time again . . .

  • Top 10 football players Apr 9, 2015 @ 7:05

    This is a great post i like to read it again and again

  • Bibble Studio Apr 16, 2015 @ 4:51

    Very very good article! Thanks for sharing! I now feel really motivated to create more unique visual elements for my blog so people will want to read more
    Have a good day

    • Phil Turner Apr 24, 2015 @ 12:01

      Thanks for taking the time to comment and make my day. Seriously, I get a little buzz when I *know* I have helped someone.

  • Dina May 10, 2015 @ 22:57

    This is what I was looking for, something unique. If you want to stand out, you will have to something awesome and unique. Great post Phil.

  • Sean May 27, 2015 @ 12:01

    I would really like to be a brand on my own. But I dont think that someone would be interested 🙁
    I would like to have the kind of confidence to do so.

    • Phil Turner Jul 26, 2015 @ 5:56

      Hey Sean
      You ARE your brand. That is the whole point of this post. People are interested in you, in what you think and in what you say. Try it and see…

  • James Pabling Jun 11, 2015 @ 8:16

    ” Remember why you are doing the blog posts. You are passing on your unique knowledge, your unique perspective on life. You are showing people how you are different and establishing that what you have to say is worth listening to.”

    This one is the reason I blog.

    • Phil Turner Jul 26, 2015 @ 5:39

      Hey James
      I am glad to hear it – It’s just that sometimes people say one thing and forget to apply it every time. I slip myself sometimes, but I have a good friend who will ALWAYS tell me off 🙂

  • festus Jun 22, 2015 @ 4:30

    Great inspiration Phil, hope to apply it soon thanks

  • Ashutosh kumar Jun 30, 2015 @ 15:05

    i was reading this post just found it excellent , really this post tells lot about the writing sections, it putted me in dilemma that from now i should think of these things before writing and making my brand big !

    Ashutosh Kumar

    • Phil Turner Jul 26, 2015 @ 5:02

      If I have inspired you then my mission in life is one step closer to completion – Glad to help

  • POST COMMENT Jul 2, 2015 @ 3:35

    thanks for the sharing your great post, this is really effective and useful content for me.

  • Harikumar Jul 6, 2015 @ 2:17

    Really very interesting article thanks

  • devi Jun 17, 2016 @ 11:31

    We’ve been trying to do something similar with unique content, through infographics on our blog. The infographics are very popular.

  • Spare Apr 17, 2017 @ 0:48

    Thanks for sharing very informative article.

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