content marketing

Infographic and research by Umpf social media agency

A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.

Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can’t compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.

It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn

Keeping the Content Focused… Or Not…

[caption id="attachment_349" align="alignleft" width="500"] Content Diagram by Deborah[/caption]

Have you ever read an article and half-way through the article you wondered where the blogger was going? Sometimes, the author is back on track by the following paragraph and you mentally think to yourself, “That was weird, but ok” and go on with your reading.

There are times when this technique can be effective, especially with readers that want to figure out why the writer did what they did. And, in some cases the off-topic meanderings won’t impact other readers at all. And, for many of the readers, and especially the “skimmers,” it will just bounce off them, lost in the “skim excess” of unread material in the article.