Sharing YOUR Content: What Is The Best Social Platform?

Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn

Infographic and research by Umpf social media agency

A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.

Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can’t compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.

It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn

14 comments… add one
  • Matt Alhaarth Aug 9, 2012 @ 18:07

    Google are nothing if not determined to succeed in this sphere (remember Google Wave?) and while there is still some way to go, I would be surprised if we don’t see considerable growth for G+.

    Before Facebook? Wasn’t there a MySpace or something?

    • Deborah E. Anderson Aug 9, 2012 @ 19:40

      Good point! I so forgot about MySpace that I didn’t catch that. Very good point! FB better keep on their toes, with G+ possibly on their heels. Ok, maybe not today… There is a lot to be said for determination. I’m all for the determined people getting some rewards (as long as it is legal and ethical 🙂 ).

  • Salil Tembe Aug 11, 2012 @ 0:21

    You have presented the stats very nicely. Loved to go over the whole post. It is an important data for those who are starting off with blogging. This will help them what to focus on when it comes to social sharing.

    • Deborah E. Anderson Aug 26, 2012 @ 14:14

      Yes, there are some great stats there. Personally, I try to share on the networks that “fit” for the article. Sometimes that is quite a few networks, sometimes less. I like it to be well thought out, but often that takes time. Thanks, Salil!

  • Simmeon Aug 11, 2012 @ 5:51

    Hey Deb,

    I’m just sharing my content on three platforms: Facebook, Twitter and Google+, in 5 years time we will be using another platform as our default I’m positive. In the tech world things change fast and things that were once hot dwindle and die. It’ll be interesting nonetheless.

    • Deborah E. Anderson Aug 26, 2012 @ 14:15

      Oh, so true, Simmeon! Things in technology and social media change so fast! Just think “MySpace” and the illustration is clear. Thanks for your input.

  • Carl Aug 12, 2012 @ 5:28

    Nice infographic, well I can’t say which is the best platform, I guess it depends and as well depends on the number and quality of friends/followers. There is no limitation and there is no recipe, I think some niche social networks can do great job and even bring more and better quality traffic than “big boys”.

    • Deborah E. Anderson Aug 26, 2012 @ 15:59

      Good point, Carl. What the stats say and what works for each of us, in our unique situation, may be entirely different, or even partially different. Stats are helpful, but we still need to look at our own situation. Thanks!

  • Lisa Aug 14, 2012 @ 3:45

    Love the infograph, was surprised to see LinkedIn ranking high there. Interesting. I would agree Twitter #1.

    • Deborah E. Anderson Aug 26, 2012 @ 16:02

      Oh, me, too, Lisa! I wouldn’t have thought LinkedIn would have ranked as high. An interesting study would be to study the demographic crossover. In other words, possibly those on LinkedIn are sharing a lot (accounting for the stats, above), but maybe not on some of the other networks as much, and vice versa. Then, again, it seems that a lot of people I know may use two platforms in conjunction and not another (accounting for the popularity of Twitter in many cases, as a “complimentary” platform).

  • iphone App Developer in India Aug 21, 2012 @ 4:16


    You have create eye catching infographic. It is very easy to understand. Thanks for sharing. I like to share with others.

  • Garen Dec 7, 2012 @ 3:08

    I would be interested to see where StumbleUpon and Digg come in on this infographic. I have heard that the quality of traffic from StumbleUpon isn’t that great. However I can remember when Digg used to be huge. I guest Digg is more of social bookmarking and StumbleUpon is a bit like Pinterest now.

    I have mastered Twitter and almost master Facebook. LinkenIn I use, but it wasn’t ever that hard to really use.

    • Deborah E. Anderson Dec 11, 2012 @ 16:34

      I am curious, as well, Garen, with StumbleUpon and Digg (especially StumbleUpon). Great job on mastering Twitter and Facebook 😉

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