I was taking a walk down memory lane a few weeks back, as I was perusing through the weekly column that I wrote in the early part of this century. It was called “Web Tips.” (Watch for it, I will post some archives, for fun, on this site. :)) It brought to mind the pre-blog era, when ezines ruled and there was an excitement and newness in the world of the web. In that, there was this new thing called “Search Engine Optimization” (SEO).

I was intrigued by the analytical requirements of SEO. I was fascinated by the ability to reach that first page of search engine results, and the challenge to get there before my competitors!