Social shares drive website traffic and boost SEO. If no one shares your content, your site will not attract visitors, and your online presence will never rise above mediocrity. The number of times people share your content on social media also affects the SEO performance of your site. Use the following tips to encourage your [...]
If you run any kind of business with an online presence, you have probably heard of the word “SEO.” Chances are that you are implementing a good number of SEO practices to boost your search rankings as well. Indeed, without proper Search Engine Optimization, an online business would simply find itself lost and sidelined amidst competition. Just as the “must do’s” of SEO are essential to the success of a business, there are certain “do not’s” that one must keep in mind so as to not make an SEO faux pas. And here they are, in no particular order.
Mistake 1: Not Researching Keywords Thoroughly Enough
Keywords form the basis of SEO and the way the world uses the internet at large. No matter how much content you pump into your website or how often you update it, it will not yield much traffic unless it is fortified with relevant and “high-result” keywords.
The many different things you have to keep in mind to continue marketing a successful website, or starting one up, can take a toll on your administrative efforts if you don’t take advantage of the wonders of specialization.
With that said, outsourcing your e-commerce product descriptions to companies that engage in that, solely, can be cost-effective, while still securing professional content. Here are 16 sites that are well-known for writing e-commerce product descriptions:
Google Adwords Pay Off (for Google)!
We know that Google is popular. In our pop culture, we often hear and say, “Hey I’m going to ‘Google’ that.” When was the last time you heard someone say, “Hey, I’m going to ‘Bing’ that.” No offense, Bing, “Just Sayin.”
Search engine optimization continues to be one of the most lucrative professions in the online development industry, and that’s for a pretty good reason. Google continues to update its search engine ranking algorithms, first unleashing its Google Panda modification and then treating the world to Google Penguin the next year. These two updates have focused almost entirely on relegating so-called “junk websites” to the back of the line when a user searches for their content using their top keywords. Junk websites are identifiable in a number of ways, including their adherence to emphasizing and overly repeating keywords, filling the site with over-the-top advertising, and placing a high number of wasteful, junky links all over the site’s design.
These things are now easy to spot by Google’s advanced Panda and Penguin algorithms and, in fact, Google Penguin was designed almost exclusively to prevent the proliferation of wasteful links. The algorithm’s effectiveness was recently tested by a leading search engine optimization firm, which placed tens of thousands of these wasteful links all over a well-regarded website which placed on the first page of Google search results. Five weeks and $45 later, that website was no longer an authority in its niche. Its space on the front page was done away with, and Google relegated it to the “back pages” of spam, junk, and newcomers. The lesson? Write and link to content with purpose and good reason, or Google will have a pretty good reason to send a website to the back of the line.
Google is at it again. Last summer it was and this spring it is Penguin. The giant search engine is always trying to stay one step ahead of Internet marketers. Many Internet marketers were hit pretty hard with this latest Penguin update. Instead of going into detail about what the Penguin update exactly is, this article will explore 3 quick and easy ways that you can make the most of the latest update.