Irrespective whether 2012 was a fruitful year that brought you more clients and increased your sales, or was modest and did not have anything exciting for your online business, it is time to move on and start planning for 2013. Since it is very likely that you have already reviewed your online marketing efforts, the beginning of the year is the ideal time to start considering the additions or subtractions you will be performing from now on and the rest of the year. Following is a list of internet marketing areas that are worth exploring in 2013.
First off, update your websites
An automatic updater for your sites is a highly effective tool. If you don’t have one, then don’t forget to update in January 2013. And, speaking of updates, take a closer look at your websites, compare them with your competition and determine if it’s high time they get a new look as well.
Pinterest was all the rage last year and because it will continue to have a key role in 2013 as well, you should consider creating an account there. If you are curious why you would need an account on a photo sharing site, then you should know that this is the easiest way to obtain high quality and valuable backlinks. Simply put, every picture you pin on this website is always accompanied by the link to your blog or guest post.
With the massive bad publicity LinkedIn received in 2012, few people actually want to give it a shot that year. Even though it is not very clear on whether reviewing someone’s profile has become simpler or more complicated, you should take the time to check it out because the site has received a recent update on the profile format and possibly a resurgence of public interest.
Even though numerous artists with Facebook pages complained that the social network is forcing them to pay in order for their posts to reach the fans, nobody believed it until this rule started applying to private profiles as well. While it is true that this is unfair for the average users, the low costs of Facebook ads allows you to experiment and determine whether or not they constitute a worthwhile addition to your overall internet marketing campaign.
Following in Facebook’s footsteps, Twitter has introduced a “paid ads” feature, as well. However, given that only a few people found out about this, you should experiment a bit now and identify what works best for your business.
When it comes to building online relationships, a social platform that works well for a company is Google+. If you haven’t done so already, creating a G+ account represents a top priority for your business and one of the best ways to get in touch with potential customers and users who share your interests.
If you are looking for help in choosing more suitable keywords in 2013, then Google Alerts is the right tool for the job. While most online marketers use it for getting valuable info about their particular keywords, few professionals actually know that Google Alerts is also an indirect source of traffic!