Ann Smarty, of MyBlogGuest.com fame and her partner, Gerald Weber of Search Engine Marketing Group have put their heads together to form ViralContentBuzz.com, which proves to be a contender in the social sharing playing field.
In this world of computer technology and tech savvy, many realtors are using their connection to the internet to market their business. This is a great way for you to promote listings, open houses, price drops, and great deals online. With the economy the way that it currently is, you might be looking for a way to promote your business and market yourself to potential clients without spending too much. Social media marketing is genius because it’s free and millions of people use it on a regular basis. Here are the top five practices you should be doing on Facebook.
Use Social Media to Connect With Clients
Instead of handing out business cards and sending business emails, invite clients to “Like” your Facebook page or connect with you on LinkedIn. This allows them to see you in a professional light as well as keep them updated on your new listings, price drops, and open houses without having to flood their inboxes or voicemail with emails and voice messages. It’s also a softer way to connect with people, because it allows them to get to know you easily. Additionally, you can get to know your clients by checking out their pictures and likes; when they decide to buy a house you already have a pretty good idea of what they want and can present them with preliminary information almost as soon as they suggest working with you.
The second practice you should use is to maintain a constant flow of communication with your clients. Post about recent listings, updates to your business, and make sure to change your photos regularly. Get rid of photos of homes you’ve sold and replace them with new listings and great deals.
Integrate Facebook to Your Other Marketing Methods
You can use Facebook for more than just posting photos and updating people with your statuses. You can set up your business blog to automatically post links to your blog on your Facebook page so all your clients can have ready access to them. Additionally, you can send out a monthly newsletter on Facebook rather than through email. Many people have things like this sent to their spam box, which means they don’t see it. Putting it on Facebook means they are able to see it and are aware it is out there for them.
Facebook is dynamic and colorful. Your marketing should embrace the same style. Instead of writing huge status update, blogs and other text-full methods adopt the power of slides. Create a PowerPoint presentation easily with simple points and pictures then use this application to upload it to face book.
You can advertise your services, show what you have to offer and with the 6 million users on face book, you are sure you will be circulating the circles in no time. Remember that the world of social media is fast and after a few days, your slides may be old news. Keep new content coming and upload it fast using this app, imagine it as a form of digital signage on your phone and right into the hearts (read pages) of many fans and friends.
2. Social RSS
Having a blog shows you are in the right direction, but your blog's readership is low. Get the social RSS to upload automatically your blog link to your wall and on your page. It will increase your readership greatly so you want to be sure you have relevant and informational content. You friends will be immediately notified when you do so and it will show on their pages as well. Get your friends list building fast and enjoy the benefits. Do you have the 5000 limit?
3. LinkedIn Contacts
The way to get ahead is good networking but your circles are not connected. Get your friends in Facebook and your network in Linkedln connected with this app. Never lose touch again and you will never miss a sale.
4. Google Calendar
Let all your contacts know what you are doing using this application. Create a calendar on Google then use this app to embed it to face book. List your open house brunch and the seminar for real estate agents to remain fresh and relevant in your clients and investors minds.
5. To Do List
This cute little app on Facebook can easily sum up what Facebook stands for when it comes to real estate relevance. We all know that as a real estate realtor, there is so much to keep track about on a daily basis. There are calls to made to follow up on pending cases as well as new tasks to remind ourselves to get started on.
With To Do List on Facebook potentially being one of the hugest CRM platforms in the world, you can do just that in a heartbeat on this popular social networking portal. You can also create different lists to organize your tasks neatly into categories such as business, personal, ad-hoc and so on. A real realtor knows the power of organization and this is one app that does it right for you.
A word on the underutilized Facebook page
One of the early easy of using Facebook for real estate was having a Facebook page. However, many did not capitalize on this well and let it go. It largely remains one of the most underused Facebook items. It is not an app you can directly get on your phone but you can access your page using your phone.
Your page is like your office notice board. Keep it active and engage your fans. Thank new members for joining. Keep tabs of birthdays and anniversaries and send them good wishes. Update on new events, listings, and pictures. Do all you can but never go silent on your page as well as keep it exciting and relevant. They definitely know how to capture one's attention!
Brian is a tech evangelist at Stella Settlements and loves writing about how real estate professionals can use Smartphone apps and social media.
Infographic and research by Umpf social media agency
A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.
Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can't compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.
It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn
A quick tutorial on connecting your Facebook Page to your Twitter account so that Facebook Page updates will automatically tweet.
Here are the step-by-step instructions on connecting your Facebook Page to your Twitter account for automatic tweets
- Go to your Facebook Page (i.e. www.facebook.com/SocialWebCafe.
- Click on "Admin Panel" (at right).
- Click on Manage > Edit Page (at top).
- Click on Resources and then "Link Your Page to Twitter."
- Click on "Link To Twitter" button.
- Enter Twitter login information and then "Authorize."
- Test by posting on your Page and then checking your "Sent Tweets."
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