Specializing in the *Social* and the *Media*
The technology behind email is incredibly powerful when you think about it. If you look past its more traditional uses, though, it becomes even more so. For instance, consider sending yourself personal reminders throughout your day via email. It effectively turns your email into a web-based notification or reminder platform, and it’s another, unorthodox way [...]
Maybe you’re spontaneous. Hey, that’s often a good thing. But you can burn yourself by being too spontaneous on social media. Let’s look at hashtag usage as an example. In a nutshell – Be careful about being too spontaneous with hashtags. Let’s break down the hashtag #paytoplay to explore what it means to different people. [...]
The Internet is full. Full of the same old, same old. But there IS room for unique. There always will be room for unique. Over 99% of pages and people online are like poor quality home recordings of the original. The original was unique once, that’s what made it stand out. The original still stands [...]
Influencers are everywhere on Twitter. They’re witty, they’re insightful, they’re powerful… and they’re bombarded every day by people like you who want to tag along on their coattails towards stardom. Here’s the problem, though: They don’t know you yet, and you have to stand out from among all the voices striving to gain their eyes [...]
Images will be more critical in 2015 than they have to date – particularly on Twitter – because not everyone is currently using them effectively. There is a great advantage to using them now that will not exist when most tweets and other social media shares include an image. Today, any image gets more attention; [...]