The Internet is full. Full of the same old, same old. But there IS room for unique. There always will be room for unique. Over 99% of pages and people online are like poor quality home recordings of the original. The original was unique once, that’s what made it stand out. The original still stands [...]
Influencers are everywhere on Twitter. They’re witty, they’re insightful, they’re powerful… and they’re bombarded every day by people like you who want to tag along on their coattails towards stardom. Here’s the problem, though: They don’t know you yet, and you have to stand out from among all the voices striving to gain their eyes [...]
Social media platforms have become a staple part of everyday life in a very short space of time. This phenomenal rise has not gone unnoticed by the marketing departments of thousands of small and medium businesses out there. There is a tremendous potential available in using social media as a promotional vehicle for your company, and it seems that more businesses are joining this bandwagon on a daily basis. But there are some guidelines that are best adhered to if you want to make the most of this one billion plus database of possible customers. If you are thinking of jumping onto the social media marketing rollercoaster, please take a few minutes to read this article first.
Before you get excited about your potential new client base, think hard about the approach you intend to take and work out your goals and long term objective. How many new followers are you aiming to attract each week? How much time do you have every day for social media interactions? Social media strategy is a science in itself and you would do well to read as much information as you can before kicking the project off.