If you run any kind of business with an online presence, you have probably heard of the word “SEO”. Chances are that you are implementing a good number of SEO practices to boost your search rankings as well. Indeed, without proper Search Engine Optimization, an online business would simply find itself lost and sidelined amidst competition. Just as the “must do’s” of SEO are essential to the success of a business, there are certain “do not’s” that one must keep in mind so as to not make an SEO faux pas. And here they are, in no particular order.
Not Researching Keywords Thoroughly Enough
Keywords form the basis of SEO and the way the world uses the internet at large. No matter how much content you pump into your website or how often you update it, it will not yield much traffic unless it is fortified with relevant and “high-result” keywords. A common mistake that many web-owners make is to use their or their company’s name as a keyword. This obviously does not help in any way because users are seldom looking for an individual or company – they are looking for products and services in their area. So, instead, of using “ABC Photographers”, try using something like “wedding photographer, Ontario”. Also, if you have a local business, don’t forget geotagging - this will help you reach the targeted customer base more effectively.
If you want to get great search engine rankings you have to rank for the right keywords. It's so important because when you don't rank for them you are leaving money on the table. Why should your competitors get a constant stream of traffic from Google each month while you get nothing? Why should their bank account fill up with easy money while yours stays empty?
I hope you're prepared to attack some juicy keywords, but first you need to know where to find them. You can't always rely on software to give you all the answers. There is nothing wrong with using keyword research software, but we're going to look at a few others techniques that will give you great results. Use these straight away and you will start getting the rankings you deserve.
Many people have a mini-meltdown the moment they realize their website has been penalized by Google. After putting so much of your time, effort and money into something, it's very easy to feel as though the world is shattering beneath your feet. Penalties happen to the most careful, successful webmasters so try not to beat yourself up too much. This experience is one of many that is going to help your site reach even greater heights, although that fact may be difficult to see in this confusing time.
Being a successful businessman (or woman), is not a single skill. Rather, being a success in business is down to a number of different skills, each of which are crucial in helping you to steer your organization into the stratosphere. This applies to the SEO business of course as well, where it’s highly important to always have a contingency. It’s not good enough to just be good at writing articles and getting them published on other sites – you also need to be good at predicting what the next algorithm change is going to be and at imagining the worst case scenarios so that your business is future-proof and resilient. This is particularly important in SEO of course because of the rapid rate at which it changes. So if you want to make sure that your career in optimization is stable and that you aren’t at risk, read on to learn how to protect yourself.