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5 Great Practices for Realtors on Facebook

In this world of computer technology and tech savvy, many realtors are using their connection to the internet to market their business. This is a great way for you to promote listings, open houses, price drops, and great deals online. With the economy the way that it currently is, you might be looking for a way to promote your business and market yourself to potential clients without spending too much. Social media marketing is genius because it’s free and millions of people use it on a regular basis. Here are the top five practices you should be doing on Facebook.

Use Social Media to Connect With Clients

Instead of handing out business cards and sending business emails, invite clients to “Like” your Facebook page or connect with you on LinkedIn. This allows them to see you in a professional light as well as keep them updated on your new listings, price drops, and open houses without having to flood their inboxes or voicemail with emails and voice messages. It’s also a softer way to connect with people, because it allows them to get to know you easily. Additionally, you can get to know your clients by checking out their pictures and likes; when they decide to buy a house you already have a pretty good idea of what they want and can present them with preliminary information almost as soon as they suggest working with you.

The second practice you should use is to maintain a constant flow of communication with your clients. Post about recent listings, updates to your business, and make sure to change your photos regularly. Get rid of photos of homes you’ve sold and replace them with new listings and great deals.

Integrate Facebook to Your Other Marketing Methods

You can use Facebook for more than just posting photos and updating people with your statuses. You can set up your business blog to automatically post links to your blog on your Facebook page so all your clients can have ready access to them. Additionally, you can send out a monthly newsletter on Facebook rather than through email. Many people have things like this sent to their spam box, which means they don’t see it. Putting it on Facebook means they are able to see it and are aware it is out there for them.

When Facebook emerged into the tech scene years back, it was simply the site for use in a college. To think today that to log in during its initial stage, you had to have ‘.edu’ attached to your name seems like a joke. It is now a vital marketing tool and performs wonders for any [...]

Infographic and research by Umpf social media agency

A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.

Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can’t compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.

It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn