Reactions to the Red Starbucks Coffee Cup Choice (This Season’s Controversy)

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As the holiday season is approaching its final days, it gives us time to ponder this past 2015 season. Companies everywhere were looking for ways that they could help customers celebrate the festive season and enjoy it even more. To some, this is “old news,” but for those of us who have been wrapped up (pun intended) in all of the holiday festivities, parties, and planning, we may have missed some of these 2015 controversies. So, let’s get caught up, shall we?

In the last few years, mega-giant retailer coffee seller Starbucks has chosen to participate in the annual holiday celebration by offering customers cups that help convey the holiday mood. Company officials have chosen various kinds of colors and images in recent years.

The Red Cup

This year, officials at Starbucks revealed their latest effort: a red coffee cup with the Starbucks logo. Some groups have reacted negatively to the choice of the design. They think it suggests that no one should wish anyone a merry Christmas. Certain religious groups have chosen to argue that the cup is a symbol of attempts to remove the celebration of Christmas altogether and prohibit Christians from engaging in their religious celebrations in public. Officials at such groups have suggested that the new cup is too neutral and entirely too bland. They insist that the company has responded inappropriately to pressure groups seeking to force others to avoid Christmas celebrations of any kind.

More Recently…

Other groups have asserted that the cup is just a cup and not a political statement of any kind. To that end, and to show support for the company’s decision, they have begun a new campaign of support for the company. Using the hashtag #itsjustacup, they made posts on social media and other places asserting that some people are completely overreacting to the company’s decision in this matter. They point out that the cup is not meant to do anything but convey the change of seasons. Many customers have chosen to write this message on their coffee orders. Others have chosen to write “Merry Christmas” as their name on the cup to force company staffers to say the greeting out loud.

Politicians Weighed In On the Topic

The alleged controversy has attracted so much attention that at least one presidential candidate has decided to comment. Republican candidate Donald Trump stated his opinion on this topic and his support for those choosing to boycott Starbucks. Other elected officials have not said anything but the issue continues to attract attention as the race for president heads into the coming election year. Observers expect the Starbucks cup to continue to attract attention for what remains of the holiday season.

Deborah Anderson
Deborah is the "secret" SEO ninja and internet marketer from the very beginning (and sought after by the legendary Corey Rudl and other industry pioneering greats).
Deborah Anderson

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Join #SocialCafe Tues 9p EDT | Deborah is finishing her Doctorate in Psychology... Thanks for your patience!
Deborah Anderson
Deborah Anderson
37 comments… add one
  • Sunday William Jan 5, 2016 @ 13:14

    Its interesting that Starbucks is getting a lot of reaction for its simple decision to change its cups color for the festive season. I think the reactions to this decision have been excessive.

    What really is the connection with this company and politicians? I personally think the controversy is unnecessary. I strongly support those promoting the hashtag #itsjustacup

  • sonam kumari Jan 8, 2016 @ 4:30

    The alleged controversy has attracted so much attention that at least one presidential candidate has decided to comment . thanks to great advice..

  • Rama Krishna Jan 16, 2016 @ 2:04

    I really like Starbucks coffee and i love it.

  • Aashish Jan 17, 2016 @ 20:44

    Its just a cup and I think there would be no religious feelings involved into it.
    The earlier design of the cup was more interesting than the current one.

  • Hemant Kumar Arya Jan 22, 2016 @ 22:29

    Wooww great post..btw I love coffee and and I’m drinking coffee with reading this article….
    Thank you soo much for this one 🙂

  • Eva R. Jan 31, 2016 @ 7:24

    Hey Deborah, very interesting topic. Personally, I think this new red color is too aggressive. However, I have to say it really does reminiscent of the holidays and Christmas

  • Luciano Feb 22, 2016 @ 17:48

    Congratulations for the post, many techniques are used by companies to increase their profits, including follow the culture !!!

  • Android Feb 27, 2016 @ 18:42

    Surely, it’s just a cup. They are changing it every year. There is no point giving any other agenda behind this. I love starbucks and red looks cool.

  • Gautham Nekkanti Feb 28, 2016 @ 22:05

    These people find controversies in every thing. But i really like the concept of the read cup.

  • anamzara Feb 29, 2016 @ 12:37

    great thanks for sharing this.

  • run a webinar review Mar 18, 2016 @ 3:40

    Sound really interresting
    Thanks

  • rhhamma Mar 18, 2016 @ 3:41

    I really like the red one more then the other

  • Claire Mar 30, 2016 @ 3:11

    I’ve heard about this controversy and I believe it’s a bit overrated. Though Starbucks is a big, influential company, I don’t think our Christmas celebrations should revolve around what they did or did not do.

  • smatka Mar 30, 2016 @ 5:07

    visit here, this website detail nice………….

  • dissertation help service Apr 4, 2016 @ 1:42

    Really a great supportive advice from online to check the latest comment.

  • Dev Aryan Apr 5, 2016 @ 3:22

    I tried the red star buck coffee cup on Christmas and found it to be the best on that day. I don’t know why. But Thanks for the fun article. Now I have found a website where I can enjoy reading to some fun articles like this.

    Thank You Deborah.

  • Testino Apr 7, 2016 @ 0:05

    Even Donald Trump weighed in on the Starbucks Christmas Cup controversy during a rally in Illinois on Monday.

    “No more ‘Merry Christmas’ at Starbucks. No more,” Trump said, noting that the coffee giant is among his tenants at Trump Tower in Manhattan. “Maybe we should boycott Starbucks. I don’t know. Seriously. I don’t care. By the way: That’s the end of that lease. But who cares? Who cares? Who cares?”

  • Web Development company in Pune Apr 7, 2016 @ 4:46

    Hi, I am a regular visitor of your blog. Your posts are very nice and informative. We are a web design and development company based in pune, India. Here many a time I found inspirational ideas for my work. Keep the good work continue.

  • John Smith Apr 10, 2016 @ 2:44

    Nice Post. Thanks for share

  • b-fast it limited Apr 13, 2016 @ 5:07

    I like it,,,,

  • Elin Karlsson Apr 14, 2016 @ 5:52

    You know I’ve never been to a starbucks in my whole life and that’s really baffling to me, haha. We don’t have those in Norway where I live but you read and see them everywhere in magazines and movies. I’ve heard that they always misspell your name on the cup, haha!

  • طراحی سایت Apr 30, 2016 @ 11:03

    nice post thanks for share

  • Rama Krishna May 5, 2016 @ 4:09

    Red starbucks are really better coffee enjoyed to everyone some of guys will find mistakes in every material so don’t look back.

  • nonton movie May 25, 2016 @ 0:56

    When someone open your website.. Their know already, this website is really amazing, bcoz you have some nice posting articles in here. . .

  • pooja nain Jun 10, 2016 @ 4:17

    Thanks for sharing. Red cup is good.

  • Deepika Jun 15, 2016 @ 0:47

    Hi.
    Just one word for you. It’s an outstanding post. I have followed almost all of your posts and it’s really one of the most informative ones. Actually I have visited so many sites which are writing about coffee cup but never found anything like this.

  • Deepika Jun 15, 2016 @ 0:48

    Thanks for this article

  • issac paul Jun 16, 2016 @ 6:53

    hey buddy,
    so awesome sounds good thanks a lot ! keep updating information i will be glad to see them
    Thanks.

  • Nawab Jul 4, 2016 @ 2:05

    I don’t fight anything wrong in red cups, i guess it looked more good then the previous once. people just need some reasons to speak themselves out, so that they can create a controversy.

  • Taufeeq Umar Jul 20, 2016 @ 1:42

    Its great controversy about red coffee cup choosing, many perceptions are coming about it. Some are good….

  • Dina Sep 11, 2016 @ 7:29

    I think it looks great. We sure will use the color also for our products http://www.moroccangarden next edition

  • Chiro Nov 17, 2016 @ 1:22

    Hi,
    Thanks for sharing this fabulous and beautiful post. I love to read your articles and please keep writing.

  • Thomas Nov 21, 2016 @ 6:19

    This looks great, I really like the red cup:)

  • David Apr 13, 2017 @ 12:37

    Hey Deborah, great tips, and it is really helpful if you use the first one with the last one. the coffee shop really doesn’t like it when I show up in my boxers and fuzzy slippers 😀

  • Individual Daily Jan 24, 2019 @ 12:45

    Starsbucks is a symbol and there green cups as well, so suddenly having starsbucks in red makes me feel. I am not at all enjoying my favorite coffee. They should think about there brand although the red cup has brought them a very hyped anti marketing.

    • Deborah Anderson Feb 8, 2019 @ 18:07

      Good point. And, I agree that companies should evaluate their brand and in particular, how branding changes will affect their customers. Very good point and thanks for sharing it! 😉 -Deborah

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