There are many things to consider when chatting about internet marketing.
The phrase, "internet marketing," has been around for a long time. One of the first times that it popped up on the internet was back when Corey Rudl started the Internet Marketing Training Center. It was hot. It was cool. It was new!
Well, maybe the activities of internet marketing are not new, but they are still essential. Or, we should say some of them are essential. There are also some activities that get missed and some strategies that we should consider again, to ensure that we have them in place for our own online business and brands.
One example of internet marketing knowledge that has survived any business owners understand that maintaining a strong online presence can send their conversion rates through the roof while also expanding their dimension of authority in internet space. What many of these corporate leaders don’t understand is which internet marketing strategies they should be investing in to accommodate the desired outcome.
In the rest of this article, we hope to look at several strategies that can help you make your brand’s online presence a bit better and brighter:
Strategy 1: Online Reputation Management
One particular digital marketing service that business owners should consider investing in is online reputation management (ORM). The ORM strategy is immensely important because it enables business owners to maintain the type of powerful, pristine online image/presence that will more likely prevent prospective customers from turning away from their brand.
Granted, nothing is guaranteed in life, and certainly not online. But, it helps if you put some effort into whatever you can that helps to ensure that the odds are in your favor. Online reputation is one of those such things.
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Skilled digital developers can deploy numerous ORM services to keep prospects interested in the brand while assuring them that the product line is reputable. One of those types of services is the act of encouraging satisfied customers to publish positive reviews about the business owner’s brand. Another service is that of utilizing shopping cart ecommerce software that helps people to have a positive experience on which to comment. An example of a company that does just that is 1shoppingcart, providing clients with this type of software.
Strategy 2: Content Marketing
Content is still one of the most successful components of any effective advertising plan. This is the case because your web content provides your prospects with a clear overview of what your brand is all about and what is a part of that brand. There are numerous forms of content that a marketing team might develop and optimize on your behalf. Or, in some cases, you are actually in control of your marketing and that content marketing component.
Some of the forms of content may include:
Digital experts are able to implement all types of strategies to make your content exceptional. An example would be including a compelling call to action near the end of a blog post. This approach makes your content more interactive and conducive to conversion by encouraging your reader/viewer to take an action that will positively impact your brand. An example would be a call to action that reads “Buy Our eBook Before Midnight and Save 50%.”Social Media Metrics (affiliate) -- Manage your own social media metrics with this plugin. Know your success level and how to grow in social media marketing! I use it and love it. I wouldn't have a blog without this plugin (and I have 50 blogs!)
Strategy 3: Social Media Optimization
In addition to implementing top-notch, customized content marketing services, the professionals of a digital internet marketing firm will likely be able to offer you dynamic social media optimization (SMO) services. Granted that that may not be an acronym that is familiar. But the service of social media optimization is definitely not a new one.
These SMO services empower you to interface with online audiences in an organic, casual way that can really accelerate the business-building process. It is a process that helps you develop strong relationships with your target audience. There are numerous channels that a team of digital experts might use to facilitate this process.
Some of them may include:
An example of an SMO strategy that a team of digital experts might deploy for your company is that of Twitter polls.
Twitter polls involve the digital team publishing a specific question about your product or service line to audiences through the social channel. The target market can then send in your responses. After doing so, you can draw definite conclusions regarding things like which product your audience finds most useful.
A sample Twitter poll question would be “Which of our coffee flavors do you feel are the most appealing first thing in the morning?” In addition to functioning as a research tool, Twitter polls facilitate the relationship-building process by getting you engaged with your audience.
Another great benefit of the Twitter poll is that prospects may intentionally or accidentally come across the survey and thereby learn more about your brand!
Oh, and this concept can be applied to other platforms/channels, like, say, Facebook. The sky is the limit on your creativity!
Summing It All Up in One Spot
If you want results in the world of internet marketing, knowing which strategies to invest in is a must. Use the information found here as your quick reference guide when you get ready to take your brand online or optimize your current e-commerce campaign. Then, from there, you can consider hiring a digital internet marketing agency for yourself or brainstorm some additional ideas. These three strategies help get you going and on a roll, but there is still room for your own innovative internet marketing ideas.