Simple Internet Marketing Strategies to Help Strengthen Your Online Presence

Well, maybe the activities of internet marketing are not new, but they are still essential. Or, we should say some of them are essential. There are also some activities that get missed and some strategies that we should consider again, to ensure that we have them in place for our own online business and brands.

One example of internet marketing knowledge that has survived any business owners understand that maintaining a strong online presence can send their conversion rates through the roof while also expanding their dimension of authority in internet space. What many of these corporate leaders don’t understand is which internet marketing strategies they should be investing in to accommodate the desired outcome.

In the rest of this article, we hope to look at several strategies that can help you make your brand’s online presence a bit better and brighter:

Strategy 1: Online Reputation Management

One particular digital marketing service that business owners should consider investing in is online reputation management (ORM). The ORM strategy is immensely important because it enables business owners to maintain the type of powerful, pristine online image/presence that will more likely prevent prospective customers from turning away from their brand.

Granted, nothing is guaranteed in life, and certainly not online. But, it helps if you put some effort into whatever you can that helps to ensure that the odds are in your favor. Online reputation is one of those such things.

Nothing is guaranteed in life, and certainly not online. Consider #ReputationManagement
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Skilled digital developers can deploy numerous ORM services to keep prospects interested in the brand while assuring them that the product line is reputable. One of those types of services is the act of encouraging satisfied customers to publish positive reviews about the business owner’s brand. Another service is that of utilizing shopping cart ecommerce software that helps people to have a positive experience on which to comment. An example of a company that does just that is 1shoppingcart, providing clients with this type of software.

Strategy 2: Content Marketing

Content is still one of the most successful components of any effective advertising plan. This is the case because your web content provides your prospects with a clear overview of what your brand is all about and what is a part of that brand. There are numerous forms of content that a marketing team might develop and optimize on your behalf. Or, in some cases, you are actually in control of your marketing and that content marketing component.

Some of the forms of content may include:

Digital experts are able to implement all types of strategies to make your content exceptional. An example would be including a compelling call to action near the end of a blog post. This approach makes your content more interactive and conducive to conversion by encouraging your reader/viewer to take an action that will positively impact your brand. An example would be a call to action that reads “Buy Our eBook Before Midnight and Save 50%.”

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Strategy 3: Social Media Optimization

In addition to implementing top-notch, customized content marketing services, the professionals of a digital internet marketing firm will likely be able to offer you dynamic social media optimization (SMO) services. Granted that that may not be an acronym that is familiar. But the service of social media optimization is definitely not a new one.

These SMO services empower you to interface with online audiences in an organic, casual way that can really accelerate the business-building process. It is a process that helps you develop strong relationships with your target audience. There are numerous channels that a team of digital experts might use to facilitate this process.

Some of them may include:

An example of an SMO strategy that a team of digital experts might deploy for your company is that of Twitter polls.

Twitter polls involve the digital team publishing a specific question about your product or service line to audiences through the social channel. The target market can then send in your responses. After doing so, you can draw definite conclusions regarding things like which product your audience finds most useful.

A sample Twitter poll question would be “Which of our coffee flavors do you feel are the most appealing first thing in the morning?” In addition to functioning as a research tool, Twitter polls facilitate the relationship-building process by getting you engaged with your audience.

Another great benefit of the Twitter poll is that prospects may intentionally or accidentally come across the survey and thereby learn more about your brand!

Oh, and this concept can be applied to other platforms/channels, like, say, Facebook. The sky is the limit on your creativity!

Summing It All Up in One Spot

If you want results in the world of internet marketing, knowing which strategies to invest in is a must. Use the information found here as your quick reference guide when you get ready to take your brand online or optimize your current e-commerce campaign. Then, from there, you can consider hiring a digital internet marketing agency for yourself or brainstorm some additional ideas. These three strategies help get you going and on a roll, but there is still room for your own innovative internet marketing ideas.

Comments on this entry are closed.

  • Anish Sah Jun 10, 2017 @ 3:15

    Thank for the insightful strategies Deborah!
    I think SEO in 2017 is completely content driven and content marketing is something one shouldn’t miss out at any cost. It’s all about providing users the best content that solves their problem.

    • Deborah Anderson Jun 15, 2017 @ 3:18

      So true, Anish! It almost seems odd to me that there was a time when the acronym, “SEO,” was so new that that was all it meant. I guess we didn’t quite know what we were doing yet, eh? 🙂 -Deborah

  • Maria Jun 12, 2017 @ 22:29

    Great article! I haven’t tried twitter polls before, but now I’m wondering why. Seems like a great tool to increase engagement with followers as well as increase brand visibility.

    • Deborah Anderson Jun 15, 2017 @ 3:16

      Maria, Thanks for your feedback. Yes, a good rule of thumb is to ask yourself if the thing (for lack of any other term) that you are adding or doing adds engagement to your social media activities/posts or your blog or whatever you are focusing on at that moment. So, yes, if a poll can get some actual human interaction and engagement, go for it! Be sure to let us know how it works out for you 🙂 -Deborah

  • Robin Jun 18, 2017 @ 3:13

    Hire an seo experts for blog commenting

    • Deborah Anderson Jun 18, 2017 @ 4:18

      Robin, while I agree that that is an idea to consider, I would not personally do that. Why? I feel that that takes the “personal touch” out of it, and for me, blog commenting is a personal, relational thing. For some, it becomes necessary, by mere quantity vs number of hours, to hire a virtual assistant to help with blog commenting, but even in that situation, the hope is that the virtual assistant continues with the relational aspect. I would rather see the focus on the people than the technical. But that is me. -Deborah

  • Elizabeth McGlone Jun 19, 2017 @ 8:40

    Thank you for the post, Deborah.
    Very informative and a great kick starter for my beginning career in online marketing!
    My favorite one would have to be email marketing followed by content marketing and both are great categories for me to niche in as a budding copywriter.
    Once again, Thanks for sharing!!!

    • Deborah Anderson Jun 19, 2017 @ 9:41

      Oh, that is great, Elizabeth! And, congrats on your career in online marketing! I will keep your feedback in mind for future articles 🙂

  • codereborn Jun 22, 2017 @ 23:55

    Great article…Deborah Anderson
    I have learned many SEO marketing strategy from this article and it providing good information about marketing strategy. Thanks for this one.

    • Deborah Anderson Jun 23, 2017 @ 8:39

      I’m glad you have found it so helpful, codereborn! And, thanks for the feedback. I will continue to consider providing SEO content on this blog 😉

  • Sharika Hassan Dec 5, 2018 @ 4:31

    I appreciate your strategies Deborah. We can make our online business by following these. Thanks for sharing.

    • Deborah Anderson Dec 5, 2018 @ 5:45

      Thank you, Sharika. I appreciate your kind words. -Deborah

  • Danish Dec 20, 2018 @ 4:07

    In this generation, all people know the above write. You have to need to write something different and unique point.
    But I appreciate your article.

    • Deborah Anderson Dec 20, 2018 @ 5:44

      From the people I have come across, no, we cannot assume that they all know the above, and henceforth, the article exists, by my choice, on my blog. As far as the unique point, yes, I have articles that address a unique point, again, according to my choice. Thank you for your disclosure of the appreciation of the article. I do appreciate those words. And you may want to check the grammar, as in “right” instead of “write” in the particular context of its first usage in your first sentence. I would not normally point that out, but since we are pointing things out to each other, I thought I would play the game as well 🙂 -Deborah

  • Dixit Dec 31, 2018 @ 6:12

    Thank you for sharing this valuable information with us, It is really helping me promote my content on the internet. Here, I would like to add one more strategy which is SEO.

    • Deborah Anderson Dec 31, 2018 @ 7:41

      Dixit, thank you for your kind words. Yes, SEO is very important. SEO is a topic in and of itself and a series of articles in and of itself LOL Great point, though, I’ll give you that. Part of the reason it doesn’t make the list is because of the outward focus on marketing and strengthening the presence in a way that was noticeable by humans in a simple way, meaning someone could see a post on social media but not necessarily “see” what is done behind-the-scenes on SEO. In comparison, SEO is a technique/method for gaining traffic to your site. Same outcome, different category. SEO does strengthen one’s online presence but not in the simple method, in the same way that these others do. But, I fear explaining this may take another article, and the differentiation is not that important. All of these methods are important and deserve more attention than their discussion of differentiation deserves LOL -Deborah

  • Cristina Jan 5, 2019 @ 13:50

    Hi Deborah,

    Great article! I have been interested in online marketing for a while now and it amazes me how many people still don’t understand the value of content and social media.

    Between 2016 and 2017 I was able to make over £3,000 with my solo music project, by following some marketing strategies, with focus on social media.

    I know it does not sound like a lot of money in 1 year but believe me if I say that it actually is in the “broke musician” industry 😀


    • Deborah Anderson Jan 5, 2019 @ 14:28


      That IS a lot of money and good for you! Congratulations, especially in the “broke musician” industry. I understand that industry, being a Jazz singer myself 🙂

      -Deborah 😉

  • Adelina Adell Jan 7, 2019 @ 19:47

    You are right. But in the running world, you should be the first priority on content marketing. There is no other choice to avoid it. Many marketers already say “Content is king”.

    • Deborah Anderson Jan 7, 2019 @ 20:29

      Good point, Adelina. Yes, content marketing is extremely important and one that can get you through those hard times. Believe me… been there, done that. -Deborah

  • Ayesha Jan 12, 2019 @ 0:26

    Well, In my opinion, social media optimization is a bit easy these days when using social media management tools such as Tailwind. It made life easier.

    • Deborah Anderson Jan 12, 2019 @ 1:26

      True, Ayesha. Social Media optimization is much easier with social media management tools. And, Tailwind is one of my favorites, as well. -Deborah

  • Divya Bhardwaj Jan 14, 2019 @ 22:41

    Hi. It’s really a knowledgeable read. This article is very helpful for those who are looking to strengthen their online presence. There are so many online resources out there but these articles can help all of us in no time. And knowing the right tools is the primary key for any kind of business.

    • Deborah Anderson Jan 14, 2019 @ 23:27

      Good points, Divya, and thank you for the kind words. Yes, these points are helpful when one wants to “strengthen their online presence.” -Deborah

  • Marvin Hanson Jan 18, 2019 @ 1:51

    Great read! I’ve read content marketing adds a lot of value to someone’s website, but what’s your take on link building? What are your tips for new websites that are starting fresh against competitions with established backlink portfolio?

    • Deborah Anderson Jan 18, 2019 @ 2:25

      My first tip is that you need to understand that it may take time. Yes, there is the possibility of an “overnight success” even in link building, but do not set out to expect it. Realize that it is about consistency and diligent work. Be patient with the work and with yourself. That is the first step. Then, learn, learn, learn. Be the best that you can be at link building. And, that includes visiting sites like ours 🙂 Thank you for your kind words, Marvin. See you back here soon. -Deborah

  • Ashar Jamil Jan 18, 2019 @ 2:52

    thanks for sharing such useful information, I learn one new thing here is “online reputation management ORM” that’s really cool.

    • Deborah Anderson Jan 18, 2019 @ 3:19

      I’m glad that you have learned a new thing, Ashar! And, thank you so much for taking the time to share that with us! -Deborah

  • Rajon Islam Jan 18, 2019 @ 9:54

    I enjoyed your tips and tricks. Read the whole article and enjoyed a lot. thanx for sharing your knowledge

  • PerfectlyCommerce Jan 18, 2019 @ 9:58

    Social media has become an integral part of the internet marketing mix. Glad to see you’ve included the heavyweights there. Great post!

    • Deborah Anderson Jan 18, 2019 @ 10:23

      Thank you. I appreciate your kind comments! And, yes, social media is one of the heavyweights now 😉 -Deborah

  • Kris Jan 18, 2019 @ 13:53

    Good content but needs update!

    • Deborah Anderson Jan 18, 2019 @ 14:23

      I actually disagree, Kris. The article does not need an update. There needs to be a new article on the blog, which there are. Please review the newer articles. Thank you 🙂 -Deborah

  • Roshan Feb 12, 2019 @ 6:52

    Awesome article. This article will help a lot to understand better about strategies of internet marketing.

    • Deborah Anderson Feb 12, 2019 @ 7:31

      I’m glad it will help, Roshan. That is what we are here for, to help. 🙂 -Deborah

  • Roshan Feb 14, 2019 @ 6:00

    This article is full of insight strategy of internet marketing. Content marketing section is awesome which help site owners to develop their best about content. Thanks for sharing this blog.

    • Deborah Anderson Feb 14, 2019 @ 7:21

      You are welcome, Roshan. And, thank you for your kind words. -Deborah

  • Adeel Feb 27, 2019 @ 1:15

    The strategy was good in 2017. As the technology is changing day by the day the way of making your social media presence is also changing.
    What should be the strategy to increase your twitter follower, facebook follower and to work in linedIn Groups.

    • Deborah Anderson Feb 27, 2019 @ 2:20

      Valid point. That is why it is a past article, and with everything, time moves on, and strategies evolve into new variations or new strategies altogether. As far as an answer to your question? Please stay tuned for new articles coming after the break for the pursuit of continued education… -Deborah 🙂

  • kumar May 7, 2019 @ 0:26

    It’s really a nice and useful piece of information. I am glad that you shared this useful information with us. Please keeps us to date like this. Thank you for sharing.

    • Deborah Anderson May 7, 2019 @ 1:25

      I am glad you found it helpful, Kumar. We will continue to share information that, as you call it, is useful.

  • Akeo India May 16, 2019 @ 4:00

    Thanks for sharing the insightful information with us, Keep sharing.

    • Deborah Anderson May 16, 2019 @ 5:24

      You are very welcome, Akeo. We will do just that, keep sharing insightful information here.

  • jordan 4 Jul 23, 2019 @ 3:56

    You made some first-rate factors there.

  • Roy Sep 11, 2019 @ 4:13

    I really like the way you explain all the information. Thanks for sharing such great information.

    • Deborah Anderson Sep 11, 2019 @ 5:22

      Thank you for the nice things you say, Roy. I’m glad you found it helpful, in the way it was presented. -Deborah

  • Praveen Kumar Sep 26, 2019 @ 23:06

    Well, I won’t say that Online Reputation Management is a simple internet marketing strategy because, at times where people make a decision based on the online reviews of a business, ORM is a tough marketing strategy.

    • Deborah Anderson Sep 27, 2019 @ 0:21

      True, the process of ORM would be very challenging, especially in the area of success. The simplicity comes in more in the area of keeping track of the four strategies, like naming them. Also, while I agree with you on the ORM aspect, others may find another strategy easier and another one yet more difficult. But, the list is still the list, as it relates to this particular article.

  • Vaibhav Deshpande Sep 28, 2019 @ 0:15

    Such a well-written article. I love your articles way too much. you always try to keep it simple and precise. Thanks for sharing this useful information with us.

    • Deborah Anderson Sep 28, 2019 @ 1:19

      Thank you for your kind words, Vaibhav. Much appreciated. -Deborah

  • James Oct 7, 2019 @ 5:34

    Nice info thanks to share with us.

  • PressTigers Oct 14, 2019 @ 1:06

    I am really glad to say that this information of yours about building strength online presence is great. Today the working environment has totally changed the world has become online. Every activity/experienced is shared online with public. Therefore I agree that three strategies (ORM) + (Content Marketing) + Social Media Optimization are best suitable strategies we all need to focus.

    • Deborah Anderson Oct 14, 2019 @ 2:03

      Thank you for validating these three, PressTigers. Even as we add to the Digital Marketing topic and options, these three still remain important and valid. -Deborah

  • Digital Marketing Pro Oct 30, 2019 @ 5:13

    Your blog is very nice.Wish to see much more like this. Thanks for sharing your information!

    • Deborah Anderson Oct 30, 2019 @ 6:01

      That’s our goal, Digital Marketing Pro, to keep you informed and help bring you tips. We may have taken a break for the PhD, but hope to come back full force 😉 Thank you. -Deborah

  • Costas Nov 2, 2019 @ 7:04

    I believe that Online Reputation Management is the stable and best technique for any online marketing.
    by the way, thank you very much for this informative content.

    • Deborah Anderson Nov 2, 2019 @ 8:50

      Oh, I hear ya, Costas. ORM is one of the more challenging techniques (to get it “right” and “effective”), but it is worth the time to learn how to get it right and to do it consistently. Oh, and you are very welcome 🙂

  • Deon Christie Nov 3, 2019 @ 2:10

    Outstanding post, well done and thanks for the hard work. Online reputation is crucial to success but it also requires maximum effort. As for content marketing, but more specifically YouTube Videos. I recently discovered a really great video creation tool called Lumen5. With which one can easily turn blog posts into high definition YouTube videos. And for social media consistency there is Buffer and Tailwind. Although most major social networks do provide the option to schedule posts. A lot more work though without automation tools.

    • Deborah Anderson Nov 3, 2019 @ 3:59

      Wow – great tips, Deon. Yes, if you are looking at ROI (return on investment), you can get more bang for your buck with other options, even though ORM (online reputation) is important. You are correct, ORM takes maximum effort. And, BTW, I am a huge fan of video. 🙂 I am a videographer, as you probably already know. Thanks again, for sharing! -Deborah

  • Samuel Uwak Nov 4, 2019 @ 20:04

    I really appreciate this post, thanks for posting this amazing article. The most important one is Social Media Optimization.

    • Deborah Anderson Nov 4, 2019 @ 21:59

      Thank you, Samuel. And, thanks for sharing your opinion of which one is the most important one to you, being Social Media Optimization. -Deborah

  • Digital brolly Nov 7, 2019 @ 2:46

    Thank you share this article. Nowadays online marketing grows up, In this article useful to enhance the ideas in social media and internet business.

    • Deborah Anderson Nov 7, 2019 @ 3:47

      Thank you for recognizing the value in this article, Digital Brolly, in a summary of the online marketing aspects…

  • Yasir Ammar Nov 10, 2019 @ 4:03

    This is an interesting topic but this is outdated you need to post new strategy about Digital Marketing i am looking for Case study about Social media Marketing specially Facebook and Instagram.Simple Internet Marketing Strategies

    • Deborah Anderson Nov 10, 2019 @ 5:38

      Very valid point, Yasir. I thought about updating it, but it makes more sense to include newer content on the site. Also, there are those who do like a simpler approach to aspects, so yes, outdated, but helpful to some, on some levels.

  • arhato uk Nov 13, 2019 @ 4:25

    Like the Bloggers make it so simple to understand. Thanks for sharing!!

    • Deborah Anderson Nov 13, 2019 @ 5:46

      I’m glad that you found it simple to understand. Thank you for that feedback! 😉

  • Social Media Marketing Nov 22, 2019 @ 2:23

    Big thanks for the author for providing such an informative marketing strategies. Great article.

    • Deborah Anderson Nov 22, 2019 @ 3:36

      As the author, I do thank you for your kind words. -Deborah

  • Aadityabhatta Nov 28, 2019 @ 1:49

    Thanks for the marketing strategies, really appreciated contents. Great useful article.

    • Deborah Anderson Nov 28, 2019 @ 2:34

      You are very welcome, Aadityabhatta. I hope that it helps you move toward success in your endeavors. -Deborah

  • Ron F Dec 3, 2019 @ 16:22

    Are ORM strategies becoming harder to maintain as time goes on?

    • Deborah Anderson Dec 3, 2019 @ 17:48

      It does seem that way, doesn’t it, Ron? It is not impossible, but it presents challenges. For me, personally, that just means that attaining success means that much more 😉 -Deborah

  • Tiffany Dec 6, 2019 @ 1:29

    I’ve always focused primarily on Facebook. However, thanks to your friend’s article, I realized what I needed to do. I will start with Twitter and Pinterest. Thanks for the post.

    • Deborah Anderson Dec 6, 2019 @ 2:20

      Thank you for your feedback on my article, Tiffany. Good to hear that you will be expanding your marketing! Look forward to hearing your results 😉 -Deborah

  • Kulwant Nagi Dec 8, 2019 @ 0:38

    Out of all these awesome strategies, content marketing and social media marketing are my most favorite techniques. Producing the right content for the prospects can not only educate them about your products but also brings a lot of sales.

    I loved your ideas to promote the business. Keep putting more content to help people online.

    • Deborah Anderson Dec 8, 2019 @ 1:22

      Good point, Kulwant. And, it is a “feel good” moment to be able to help others by educating them, especially with products that are helpful for them and help them to move forward in life and business. -Deborah

  • Gohar Ayub Feb 28, 2020 @ 23:47

    This article is very good .This article is very informative.Kindly share more articles with me.I shall be very thankful to you.Thanks for posting such an informative article.
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    • Deborah Anderson Mar 1, 2020 @ 0:18

      That is what we are all about, Gohar. Thank you for your feedback. -Deborah

  • anik singh Mar 26, 2020 @ 2:18

    Thanks for sharing, Great post

  • Mary Apr 8, 2020 @ 7:24

    Thanks for sharing this informative article and I loved to read. Online marketing in different-different social media platform, they help to increase your website ranking.

    • Deborah Anderson Apr 8, 2020 @ 8:18

      True, Mary. And every bit we can learn about digital and online marketing helps us that much more toward our goal(s). -Deborah

  • Victoria Joachin Apr 14, 2020 @ 12:00

    your blog is very helpful and informative.keep posting like that i appreciate your blog.

    • Deborah Anderson Apr 14, 2020 @ 13:05

      I’m glad you find it helpful, Victoria. We will continue to provide helpful content 😉 -Deborah

  • James Allen May 23, 2020 @ 16:48

    Most shoppers will look on search engines like Google and Bing, or even on Facebook, when deciding what to buy. Customer reviews can definitely help feed the content machine, keeping your brand favored by algorithms.

    • Deborah Anderson May 23, 2020 @ 17:02

      James, Good point. But, the reviews, as you said, “help feed the content machine” and are one source… -Deborah

  • Tom Schwartz Jul 20, 2020 @ 21:59

    I think this article is very good and effective for me.

    • Deborah Anderson Jul 20, 2020 @ 22:00

      I am glad you find this article effective for you, Tom 🙂 -Deborah

  • search engine optimization Jul 26, 2020 @ 4:26

    The first step to any successful marketing plan is to come up with some realistic goals and a strategy to achieve those goals. Having a clear set of expectations will not only help you see how your marketing tactics are working, this will also be the benchmark by which you can set future goals.

    • Deborah Anderson Jul 26, 2020 @ 5:00

      So very true. Those realistic goals and the strategy to achieve the goals is a very important baseline in any marketing plan. Good point(s). -Deborah

  • Rickson producer Aug 20, 2020 @ 4:11

    Thanks for sharing this post. This content really helps me to do further action for my store. This makes a lot more sense. wish you to write more on this topic. Waiting for your next article

    • Deborah Anderson Aug 20, 2020 @ 5:59

      I hope that you find success with your store! Good for you. -Deborah

  • clipping path Aug 22, 2020 @ 2:15

    Hi, It seems almost strange to me that there was a time when the short form of “SEO” was so new that it made sense. I guess we still don’t know what we’re still doing,

    • Deborah Anderson Aug 22, 2020 @ 3:58

      True. It is amazing how quickly things change and how we adapt and yet how much things stay the same… -Deborah

  • Tamara Fox Sep 10, 2020 @ 2:03

    Internet marketing strategies to help strengthen post is excellent. Your article helps us to find the most important tips. Thank you for your information

    • Deborah Anderson Sep 10, 2020 @ 3:57

      I’m glad you have found those most important tips, Tamara 🙂 -Deborah

  • Akhi Dec 12, 2020 @ 9:15

    Hi Deborah Anderson,
    This is a great post! I had never thought of it that way! Thanks for the tips.