social media marketing

Social shares drive website traffic and boost SEO. If no one shares your content, your site will not attract visitors, and your online presence will never rise above mediocrity. The number of times people share your content on social media also affects the SEO performance of your site. Use the following tips to encourage your [...]

Even though many people may use Twitter just to keep in contact with their friends and family, there are plenty of businesses that are reaping the many benefits of this amazing social networking site. However, when setting up twitter for your business there are plenty of mistakes that most newcomers commit. Therefore, if you’re planning on using Twitter for business you need to make sure that you correct these mistakes before you begin your marketing campaign.

The Avatar

Whether it’s people or businesses, one of the biggest mistakes that people make is not uploading the perfect avatar. If you’re planning on promoting your business with an account you should definitely upload your business logo as the avatar. This way, people would be able to recognize you no matter what platform they come across you.

By doing this you would be building up trust, and hence, your followers could very well turn into customers and even long term clients.