Update: Google Authorship is now deprecated. It was discontinued in 2014, by Google.
Google has definitely made an imprint on our modern lives. There are some who make their living off of ascertaining what Google is up to and how they do it, with their algorithms and methods. (Hint: Only Google truly knows what Google is up to, and understandably so.) Google Authorship is another Google “feature,” if you will. Some may view it as a benefit. Others may be wondering what it is.
Irrespective whether 2012 was a fruitful year that brought you more clients and increased your sales, or was modest and did not have anything exciting for your online business, it is time to move on and start planning for 2013. Since it is very likely that you have already reviewed your online marketing efforts, the beginning of the year is the ideal time to start considering the additions or subtractions you will be performing from now on and the rest of the year. Following is a list of internet marketing areas that are worth exploring in 2013.
Pinterest was all the rage last year and because it will continue to have a key role in 2013 as well, you should consider creating an account there. If you are curious why you would need an account on a photo sharing site, then you should know that this is the easiest way to obtain high quality and valuable backlinks. Simply put, every picture you pin on this website is always accompanied by the link to your blog or guest post.
Infographic and research by Umpf social media agency
A study by UMPF, entitled Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn shows that Google+ does not seem to be keeping up in the area of content marketing.
Facebook still leads the pack with the content sharing, with Twitter and LinkedIn, still rising above Google+. Is it just going to take awhile before the sharing on Google+ takes off? From my view, there is a lot of sharing and content marketing going on on Google+. However, it seems it still can’t compete with Facebook. But, then, many of us have become so attached to our Facebook that there is a question of how we existed before Facebook.
It would be interesting to me, to see if these numbers ring true, say, a year from now. In the meantime, check out the details of this study here: Google Plus Ghost Town? G+ Social Shares Lowest Compared to Facebook, Twitter And Even LinkedIn